indiana assoc for home & hospice care
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how to maximize social media for home and hospice careTRANSCRIPT
Social Media For Your Agency
Social
Networking
Multimedia
Sharing
Blogs
Social Media is an umbrella term for…
Look past the Buzzwords• new way to do old business.• no one way to do it.• It’s not just for kids.• Authentic is the new cool.
Social Media = Listening
Mike Bailey-Gates, Flickr
Social Media = Listening
Mike Bailey-Gates, Flickr
• Friends & Followers
Social Media = Listening
Mike Bailey-Gates, Flickr
• Friends & Followers•Others in the Community
Social Media = Listening
Mike Bailey-Gates, Flickr
• Friends & Followers•Others in the Community•Competition
Social Media = Listening
Mike Bailey-Gates, Flickr
• Friends & Followers•Others in the Community•Competition•Industry Leaders
Think before you get Involved
Think before you get Involved
Plan & Strategy
What are you currently on?
Find the Super-Users
Ask for Advice
Give to Get
Think before you get Involved
Social Policy
Learn and Apply
test...then retest!
Originally uploaded to Flickr by Steven S.
Think before you get Involved
Agency - Customer - Employee
Maintenance
Originally uploaded to Flickr by THOR
• Update your profile • Answer questions
• Ask questions
• Interact & participate
Getting started…
Get Set
Get to Know theSocial Network:
Get to Know theSocial Network:
The Audience
Facebook:• has 845 million active users.• average user has 130 friends• average visit lasts 23 minutes• 46% of users are over the age of 45• 57% of users are female (43% male)• lets talk college 57% of Facebook users have “some college”
24% bachelors or graduate degree• income
47% of make between $50,000 – $99,000 33% between $25,000 – $49,999
Personal & Business
Be Yourself
Be Yourself
And Business
And Business Ads
And Business Ads
And Business Ads
And Business Ads
And Business Ads
And Business Ads
And Business Ads
And Business Ads
And Business Ads
And Business Ads
• know your audience• stop loss• test• Retest
What do I Tweet?
• New Blog Entries
• Podcasts
• Real Estate News
• Random Facts
• Breaking News
• Events
• Retweet
• Reply to People
Handy Apps on Twitter
• has 225 million active users• 13% of internet users also use Twitter• 54% of users use on their mobile devices• 36% of Twitter users tweet at least once a day• average visit lasts for 14 minutes.• 34% of marketers have generated leads 20% have closed
How they break down:• 59% are female • 41% are male
Get Linked
• 150 million registered users• 75% of users use it for business purposes• 2 million companies on LinkedIn• 50% of users have a bachelors or graduate degree• average income is north of $100,000• every Fortune 500 is represented
How to be Discovered
Discover Google
Google+ Stats
• has 100 million unique visitors (fastest growing)
• users are 71% male• most common occupation is an engineer• 44% are “single”
Discover Google
Google+ best uses
• establishes expertise
• establishes expertise• Local marketing
• establishes expertise• Local marketing• Ties in all Social Media
Other great ways to get Social
Get Pinned
• has 21 million unique visits• top interests of Pinterest users are crafts, hobbies, interior design & fashion• average visit lasts 17 minutes
How it breaks down:• 82% female • 18% male
Lights & Action
• 490 million unique visitors a month (as at Feb 2011)• generating 92 billion page views• In 2010 had 700 billion playbacks• 60 hours of video is uploaded every minute• more video uploaded in 60 days than the 3 major US networks have created in 60 years• Users spend a total of 2.9 billion hours per month (326,294 years)
• great blog content
• great blog content • newsletter content
Other things to ConsiderGeneral social media statistics
• Women are more active on social media than men – 55% vs 45%• North American consumers show the strongest interest in using social media for deals (45%)• A 2011 study confirmed that social media users dine out more and are more likely to become return customers• 43% of all online consumers follow or are a fan of a brand• 57% of people talk to people more online than they do in real life
Other things to ConsiderGeneral social media statistics
• Women are more active on social media than men – 55% vs 45%• North American consumers show the strongest interest in using social media for deals (45%)• A 2011 study confirmed that social media users dine out more and are more likely to become return customers• 43% of all online consumers follow or are a fan of a brand• 57% of people talk to people more online than they do in real life
Social Media = Listening
• Reach a desired audience
• Engage people
• Offer opportunities to increase revenue
Goals to Measure
Questions?
Photo by jn2race