indian textile industry - industry analytics
DESCRIPTION
Indian textile industry analyticsTRANSCRIPT
Indian Textile IndustryReady made garments (RMG)
Group 4
Ajay B.S
Guna sekar
Rohan Shinde
Saimin
Ujjwal
Introduction
Key players: Indian RMG industry and
nature of competitionKEY PLAYERS:
Some of the key players in the Indian Readymade Garments are
as follows :-
• Raymond India
• Madura garments and
• Arvind Mills
• Competition in Indian Readymade Garments Industry
Segmentation of RMG
• Formal Wear & Casual Wear
• Women dresses, Men Wear & Kids Wear
• Suits, Trousers, Jackets & Blazers
• Shirts, Sportswear, T-shirts, Denims &
Neckwear
• Undergarments, Knitwear & Saris.
Men's wear46%
Women's wear36%
Kid's wear17%
Rates(%)
S.W.O.T
• Foreign Players• Trading Blocks• Fashion Cycle
• IT & Web Retail• Removal Of
Quota• Bilateral
Negotiation• Industry Growth
• Technology• Infrastructure• Cotton
Dependent
• Raw Material• Labour• Flexibility• Heritage
Strength Weakness
ThreatOpportunity
P.E.S.T
• Automation & Technology Incentives
• Competitive Edge : NIFT
• Demographics• Consumer
Attitude
• Economic Stability – Value of Rupee
• Monetary Policies• Economic Growth
• Trade & Tariff Regulations
• New Schemes – Textile Parks, TUFS.
• Trade Pacts - NAFTA
Political Forces
Economic Forces
Technological Forces
Socio-Cultural Forces
Porter’s Diamond Framework
• Increasing Rivalry - Gaining competitive advantage.
• Textile Parks
• Fast Growing Market • Continuous Demand• Increase in Export
• Complete Value Chain
• Low Quality Production
• Technical Delays & Ineffective Supply Chain
• Abundant Raw & Labour Resources
• Low Technology• High Operating
Cost
Factor Conditio
ns
Related &
Supporting
Industries
Domestic Rivalry
Demand Conditio
ns
Market consolidation since 1974 and post 2005
• Multi Fiber Agreement, 1974
• 2005- MFA scrapped by WTO
• Top players identified are:
Raymond Group – 11020 Cr
Aditya Birla Nuvo Ltd – 5323 Cr
Arvind Mills – 4660 Cr
Contribution of Readymade Garments to India’s Foreign Trade
• 1991 liberalization of Indian Economy
• Contributors: Electronics (27%), Gems and Jewelry (16%)
and Readymade Garments (6%)
• 39.5 % of total Textile export is contributed by Readymade
Garments which include cotton and manmade fiber
• Top Exports: EU, USA and UAE
• Top Importers: China, Italy and Hong Kong.
Marketing in Indian RMG• The Indian branded garment market is estimated at over
Rs. 185 billion,
• Accounts for over 25% of the 745 billion ready-mades
market.
• This branded industry is growing by 25%.
• Raymond Apparel Ltd., Madura Fashion & Lifestyle, Arvind
Mills.
Source: Khanna, Akanksha (2012).
Technology
• Technology in Indian industries are lagging
• CAD in designing, knitting, grading and more
• Trend forecasting is a developing subject
• Government’s role:
• Textile research associations
• Technology up gradation fund scheme
Global Scenario of Readymade Garments
• China consistently remains the top exporting
country in the decade 2000 to 2010 followed by
Italy and Germany
• India has managed to remain in the top 10
exporters.
• Held 5th position in 2005-06 and 6th and 7th in
2007 and 2008 respectively
Future perspective of RMG
• The competitive market will lead to price fight
especially from countries like Pakistan and similar
cost structured countries
• Reasons for persistent demand:
1. Increase in disposal income
2. Growth of the Economy
3. Aesthetical appeal
Conclusion
• We have the knowledge, resource and market
• Indian garments have a good brand value by
itself.
• The resources to look forward:
Technology, Government and Branding.
Thank you!