india lcd tv market doubling every year
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8/8/2019 India LCD TV Market Doubling Every Year
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I nd ia’s LCD TV Market Doub ling Every Year, DisplaySearch Repor t Reveals
Aust in , Texas, Septem ber 10, 200 8—DisplaySearch, the worldwide leader in display marketresearch and consulting, recently released a new topical report called India TV Market: TV’sEmerging Land of Opportunity that analyzes the trends and opportunities within the India marketand predicts that by 2012, LCD TV shipments will surpass those of CRT TVs in India. India has thesecond largest population in the world and an annual GDP growth rate of more than 8% from2002 to 2012, with a TV market that is projected to be 13 million units in 2008. CRT TV accountsfor 92.9% of those units in 2008, followed by LCD TV with 6.6% and PDP TV with 0.5%. However,DisplaySearch finds that the India flat panel TV market is just at the beginning of a real growthcurve, with Y/Y growth of more than 100% expected for each of the next five years. Growth will bedriven by enhanced purchasing power, the digital broadcast (DTH, IPTV, STB cable) transition aswell as consumer awareness and affordability of flat panel TVs. India’s growing upper middle classis projected to be the greatest source of LCD TV purchasing power. DisplaySearch analyzes thefavorable demographics where more than 23M Indians—greater than the entire population of Australia—will enter this demographic in the next five years.
Meanwhile, major brands like Samsung, LGE, Sony and Philips and Indian local brands likeVideocon and Onida are all focusing promotional efforts around LCD TV. Several Chinese brandsare also targeting India with their f irst exports. Figure 1 shows the India TV forecast bytechnology.
Figur e 1 I ndia TV Shipm ent Forecast by Technol ogy
Source: DisplaySearch I ndia TV Market: TV’s Emerging Land of Opport unit y
India TV Market: TV’s Emerging Land of Opportunity , authored by DisplaySearch’s TV research team,
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examines the enormous short-term and long-term opportunities present in India's TVmarketplace. The report highlights include
India TV market outlooks, forecasts, product roadmaps and major brand strategies
Economic growth projections and the effect on consumer spending
Inflection point where flat panels overtake CRTs in India
Comprehensive analysis of the economic factors fueling TV growth
Manufacturing and cost considerations
The import duty on TVs in India
Each TV brands’ strategy In India
Indian TV customers’ preferences for TV features
TV manufacturing opportunities in India
India TV sales channel differentiators
Other key findings in the report include
Among the imports of LCD TV into India, approximately 25% were imported in as CBU(Complete Built Unit) and 75% were imported as SKD (Semi-Knock Down) or CKD (CompleteKnock Down).
In 2007, the leading India LCD TV brands were Samsung, with more than 30% share,followed by Sony (19%), and LG (16%). The leading PDP TV brands are LGE, Samsungand Panasonic. LGE also leads the CRT TV market in India with more than 25% marketshare, followed by Samsung and Videocon.
Thailand has a special FTA (Free Trade Agreement) with India on duty benefits.
Therefore, companies like Sony and Panasonic are making LCD TVs in Thailand andthen shipping them to India.
21” flat CRT TVs have a 55% share of the total CRT TV market in India.
There are still some concerns about India’s LCD TV market growth: poor power supply;vague progress toward India digital TV broadcasting; a complex TV import-dutystructure; and regulations that are very complicated and very inefficient.
In 2008, the share of 32” will be more than 45% in India LCD TV market, followed by20-26” with 31% share. 40-47” accounts for only 15% in India LCD TV market.
CRT TV OEM is a key business in India as many brands ship components into thecountry and then subcontract to local OEM makers to assembly CRT TVs for them.
Sony, Samsung and LGE have the most exclusive shops in India.
The growing LCD TV market in India has encouraged Indian company Videocon groupto set up a TFT LCD panel manufacturing fab.
For information on this DisplaySearch report, please contact your DisplaySearch salesrepresentative for more details. Please direct all inquiries by contacting a DisplaySearch advisor at+1.512.687.1511 or [email protected], or the local DisplaySearch offices in Japan, Korea,Taiwan and China.
About DisplaySearchDisplaySearch, an NPD Group company, has a core team of 58 employees located in Europe, NorthAmerica and Asia who produce a valued suite of FPD-related market forecasts, technologyassessments, surveys, studies and analyses. Visit the DisplaySearch blog to read about how ourtop analysts are interpreting up-to-the-minute issues that impact the display industry, and join usin this discussion about technology and the flat panel industry. The company also organizesinfluential events worldwide. Headquartered in Austin, Texas, DisplaySearch has regionaloperations in Chicago, Houston, Kyoto, London, San Diego, San Jose, Seoul, Shenzhen, Taipei andTokyo, and the company is on the web at http://www.displaysearch.com/.
About The NPD Group , I nc.The NPD Group is the leading provider of reliable and comprehensive consumer and retailinformation for a wide range of industries. Today, more than 1,600 manufacturers, retailers, andservice companies rely on NPD to help them drive critical business decisions at the global,national, and local market levels. NPD helps our clients to identify new business opportunities andguide product development, marketing, sales, merchandising, and other functions. Information isavailable for the following industry sectors: automotive, beauty, commercial technology, consumer
technology, entertainment, fashion, food and beverage, foodservice, home, office supplies,software, sports, toys, and wireless. For more information, contact us or visithttp://www.npd.com/.
Contact
To contact DisplaySearch, call 1.888.436.7673 or 1.516.625.2452 or email
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[email protected] contact Stacey Voorhees, 1.925.336.9592 or email [email protected]://www.displaysearch.com/http://www.displaysearchblog.com/