India E-Health Services Market Report - 2020

India E-Health Services Market is enjoying strong growth momentum with rapidly emerging new technologies in the healthcare market. In 2015, the e-health services market has reached INR ~ crore, registering a growth of 16.2% from the previous year.

E-Health services market has escalated remarkably at a CAGR of 20.4% from FY’2010-FY’2015. The-e-health services market has been segmented into four broad categories, which includes telemedicine services, e-health marketplace, on-call home healthcare services market and IT healthcare market with a focus on EHR, LIS and PIS software.

The contribution of healthcare IT market has been the highest in the past several years.

Continued technological innovations are helping the healthcare industry to deliver better care outcomes. Rural areas constitute a huge untapped market for the e-health services market in India with an availability of less than 1 doctor is available per 1000 patients and less than 1 bed is available per 1000 beds in the hospitals. The future of e-health services will be driven by scarcity of quality healthcare services especially in the Tier-2 and Tier-3 cities coupled with acute shortage of doctors, nursing staff and medical services especially in rural areas in India.

There has been a recent shift witnessed in the customers focus from local healthcare services to quality healthcare services especially in telemedicine services market and second opinion consultation services. Leading players in these e health services categories have constantly focused to evolve new technologies and processes to lure more customers, with a view to offer better healthcare services. The telemedicine market involves the use of telecommunication services to exchange medical information from one site to another site. The access to quality healthcare services has persistently provided thrust to the growth of telemedicine industry in India.

Telemedicine providers have been categorized into three groups: Private Hospitals, Government Hospitals and NGO’s. Private Telemedicine centres accounted for ~%; the share of Government telemedicine centers was calculated to be ~% of the total telemedicine centers in India in 2015.

The telemedicine market in India has been segmented into tele-radiology, tele-consultancy, tele-pathology, tele-dermatology, tele-ICU, tele-surgery and tele-ophthalmology. The tele-consultancy is the second largest sector in the telemedicine market in India, contributing

There has been a shift witnessed in the customers focus from getting consultations from doctors in brick and mortar hospitals to online consultations in the recent years, particularly in the urban and semi urban areas. This is primarily due to constraints of time & distance, easy availability of doctor’s online and increase in population

The E-health market place has expanded at a phenomenal CAGR of 24.8% with INR~ Crore from 2013 to INR ~ Crore in 2015.

The on-call home healthcare industry is mainly segmented into two categories, which includes home healthcare devices market and home healthcare services market, of which the contribution of home healthcare devices market has been the highest in the past several years.

The home healthcare market in India has grown at a CAGR of 20% from INR ~ crore in 2014 to INR ~ crore in 2015. Growth in this sector has been the representative of swiftly changing macroeconomic dynamics such as increase in private expenditure on healthcare, improving standard of living and increase in consumer disposable income

The demand of home healthcare services primarily arises from elderly care and physiotherapy which accounted for 55% of the overall demand in FY’2015.

The on-call home healthcare services market has been segmented on the basis of demand from tier-1, tier-2 and tier-3 cities. Growing urbanization and increment in disposable income has been considered as primary reasons behind the surge in demand for home healthcare services in Tier-1 cities in India.

The market has been dominated by Portea Medical which displayed the highest share in on-call home healthcare market and it is likely to continue to dominate in the future.

Health information technology describes a comprehensive management of health information across the computerized systems and its secure exchange between customers, providers, government and insurers.

The market for healthcare IT in India has witnessed registered a CAGR of ~% over the period with INR~ crore in 2010 to INR~ crore in 2015. The healthcare market in India has been primarily segmented into electronic health records, laboratory information system and pharmacy information system. Electronic health records market has conventionally contributed the largest share in the market.

It held a tremendous share of ~% in the overall market revenue in FY’2015 and recorded sales worth of INR ~ million during the year.

Pharmacies across India have widely purchased PIS, thereby impeding the market growth. The share of PIS and LIS in overall market revenue has escalated from ~% in FY’2010 to ~% in FY’2015. Another reason for stupendous rise in the market for pharmacy information systems and laboratory Information Systems in India has been the business from repeat clients. A considerable amount of AMC of ~% is being charged from a pharmacy for by PIS vendors and LIS vendors, thus impelling the total market revenue.

The Healthcare IT market in India will continue to grow at a considerable pace in the next few years with addition of small hospitals in different regions in the country. Furthermore, with new upcoming technologies such as m-health and e-prescriptions, IT investments on softwares would further rise with a focus on integrating billing and online availability of patient records across hospitals.

The market is projected to grow at a CAGR of ~% with INR~ crore in FY’2016 to INR ~ crore in 2020.

The m-health is an e-health application which majorly constitutes the use of telecommunications and multimedia technologies combined within mobile and wireless healthcare delivery system. It is a branch of e-health market that includes the use of information technologies for health services

The M-Health services market has been segmented into Patient Pathway Solutions and Healthcare Support Services. Patient pathway solution includes wellness, prevention of disease, diagnosis & treatment services and monitoring of patient which involves direct interaction of the patient with the doctor

The M-Health services market has been segmented into Patient Pathway Solutions and Healthcare Support Services. Patient pathway solution includes wellness, prevention of disease, diagnosis & treatment services and monitoring of patient which involves direct interaction of the patient with the doctor. With the proliferation of Smartphone in India and easy access of mobile internet services have provided a huge impetus to m-health services in India. It has been estimated that, in FY’2014, the mobile phone penetration stood at ~% with ~% Smartphone users in India.

The mobile health services are generally economical as compared to consultation with the in person consultation.

This is due to the fact that doctors provide m-health services to patients in their spare time and it saves doctors and patients timeIn addition to m-health services offered at the various applications on Smartphone, several mobile telecommunications companies such as Aircel, Airtel and Idea have tied up with leading chains of private hospitals in India to provide 24/7 quality healthcare services at the convenience of mobile phone. Aircel has tied up Apollo Healthcare to provide access to quality medical advice from the comfort of customer’s place, where customers get instant advice from a panel of Apollo Hospitals doctors which specializes in various fields @ INR 2 per minute.

Several m-health companies are expected to enter the market in the future. This is primarily because of low competition in the m-health market and lesser number of companies in the market. New business models and low start up costs along with the innovations in cloud & mobile technologies will be driving the m-health industry to move forward in the future

M-Health has been a very widely adopted phenomenon in most of the developed countries and developing countries namely USA and China. It has emerged as an extension of junction between healthcare and technology.

M-Health improves the human engagement in healthcare practices by decreasing the costs of medical consultations, remote availability of doctors, fewer in person visits, greater adherence to well being and treatment plans. Semi-literate people in villages are becoming expert mobile users and getting informed about different technologies and innovations due to digital and print media

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Contact: Ken Research Ankur Gupta, Head Marketing & Communications ankur@kenresear.com

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