india business insight - comprehensive insight on 90,000 indian companies and 45 distinct industries

© Informatics Publishing Ltd.

Uncover the Business Potential with a Desk

Research Tool “With an Edge”


Application areas for Marketing

• Monitor key development of selected competitors (product launch, market share, strategic partnership, promotional strategies etc.) across industries

• Prepare a competitive landscape comparing your company with the key competitors (across products, markets, marketing strategies, financial performance etc.) across a diversified range of industries

Gain insights about Competitors and the Competitive Environment

• Monitor key development of potential customers to engage them effectively

• E.g. An IT company can identify the potential areas/ division/ region where the potential customer intends to prioritize or invest in technology.

• Prioritize your lead engagement by having a comparative analysis of all the potential customer list

Increase marketing effectiveness with deep insights on potential customers

• Monitor key development of your existing customers (product launch, strategic partnerships, mergers, acquisitions, R&D activities etc.) across industries

• E.g. Reliance Industries Ltd. as a conglomerate can be monitored across the various industry segments it operates, within each of these key developments. Further, the insights help serve them more efficiently ensuring up-sell opportunity

Engage with your existing customers effectively, increasing up-sell and cross sell opportunities


MarketingMonitor key development of selected companies (product launch, market share, strategic partnerships, promotional strategies etc.)

Monitor well categorized

key development of selected companies


MarketingMonitor key development of selected companies (product launch, market share, strategic partnerships, promotional strategies etc.)

Result Page


MarketingPrepare a competitive landscape comparing your company with the key competitors (across products, markets, marketing strategies, financial performance etc.) across a diversified range of industries

Select your competitors to compare

Select the industries

across which you want a

comparative landscape


MarketingPrepare a competitive landscape comparing your company with the key competitors (across products, markets, marketing strategies, financial performance etc.) across a diversified range of industries

Result Page


MarketingMonitor key development of your existing customers (product launch, strategic partnerships, mergers, acquisitions, R&D activities etc.) across industries

Compare the key developments across the various companies of a large conglomerate


MarketingMonitor key development of your existing customers (product launch, strategic partnerships, mergers, acquisitions, R&D activities etc.) across industries

State level key developments not captured in any other database


Application areas for Strategic Planning & Research

• Monitor key development of selected target industries (M&A deals, strategic partnerships, technology trends, industry specific trends, R&D activities, market forecast etc.)

• Get insights on industry specific trends to plan in advance, and stand ahead of your competition

Gain insights and latest developments about the key industries, to plan out differentiation

• Compare various companies/ competitors across their financial performance (Mergers & Acquisitions, revenues, profit margins, financial ratios, cash flow etc.)

• Compare your company with the competition across financial benchmarks

Compare financial performance of companies to analyze current and future performance

• Monitor key development of your competitors (M&A deals, management moves, new market entry, new office setup, legal suites, Govt. tenders, product launches, sales & marketing strategies, company profiles, market share etc.)

Plan your strategic moves by analyzing the competition


Strategic Planning & ResearchMonitor key development of selected target industries

Monitor well categorized

key development of selected companies

Select your target industry/

industries

Select business

terms


Strategic Planning & ResearchMonitor key development of selected target industries

Result Page


Strategic Planning & ResearchCompare financial performance of companies to analyze current and future performance

Select your target companies

Select respective financial

terms


Strategic Planning & ResearchCompare financial performance of companies to analyze current and future performance

Result Page


Case I• The marketing department of a leading software

development firm is trying to identify the potential areas of their target companies in e-commerce industry, where they could align with and implement their products or services. For this they need to track the key activities of their target companies such as mergers, acquisitions, new launches, new partnerships, new market entry etc., and use this information in their pre-sales pitch or proposal.


Possible alternate solutions• Google Alert

– Unstructured, Time consuming– Chances of missing an alert in absence of the right keyword (too many

keywords)– Too cumbersome and difficult to track if the target companies are more (say 10,

100 or even 1000)– Can’t save the results

• News Websites– Not comprehensive (doesn’t cover print magazine, annual planner etc.)

• Premium Databases – Too costly– Less comprehensive information on the Indian market and companies

• KPOs/ Internal Team– Costly, Resource Hungry, Time Consuming


Now let us try a slightly different approach and see the results for the previously mentioned case


Case I (R&D Labs in Pune): More relevant results…


Case I contd…


Case I contd…

Could use this information to

target ERP/ CRM/ HRM software for

them

With NRN on board, there could be future potential

on strong technology focus in

Amazon


Introducing India Business InsightThe Desk Research Tool “With an Edge”


The User-Friendly Interface


What is India Business Insight?

• A database with global perspective to

Indian business• A desk research tool for companies,

products and industry information• A database compiled from both qualitative

and financial news stories published in over 312 sources and indexed based on product, industry categories, business concepts and companies

• Tracks events of industry/company/product chronologically

• Archival collection from 1993• Summarizes all the core business

information


WHY India Business Insight?

• IBI is a leading resource on Indian business intelligence designed specifically for corporate, government, consultant, library and academic markets.

• Across the globe, IBI provides customers with access to millions of searchable indexed articles from Indian news and business sources, sourced from the length and breadth of India.


India Business Insight Statistics

• The database indexes – 85,000+ listed and non listed

companies– 12000 products– 75 business concepts– 44 Industry categories– 1,260,365 articles– 80,000 articles added annually


India Business Insight - Strength

• Credible database distributed by world leaders

• Online Database. Except an Internet connection, no other infrastructure required at Client’s end

• Best Indexed database• Covers listed, unlisted, pvt. Including

tiny industries also.• Crisp summaries packed with

numbers• Excellent statistical database


Contd…• Stable publication since 1993• Covers national and regional

newspapers • Covers as many as 160+ business and

industry magazines• Best desk research database• Best query based database• Daily update• 80,000+ records added every year• Trending News to view hot trends of

the Day as published in the core news papers of the day.


Thank You

india business insight - comprehensive insight on 90,000 indian companies and 45 distinct industries

Data & Analytics