index vs total tv
DESCRIPTION
Average episode performance of Home & Away on Five & Fiver among All Inds (Jan-Jul 08). Profile of Home & Away on Five & Fiver. % Reach by demo for Home & Away (All eps). Index Vs Total TV. - PowerPoint PPT PresentationTRANSCRIPT
Time Ave 000s Ave TVRs Ave Share Ave Reach (000s)
Five @ 18:00 1,329 2.63 7.6% 1,515
Fiver @ 18:30 790 1.57 4.6% 852
Adul
ts 1
6-34
Adul
ts A
BC1
16-3
4
Wom
en 1
6-34
Wom
en A
BC1
16-3
4
Hous
ewiv
es 1
6-34
Hous
ewiv
es A
BC1
1...
28
11
20
913
5
34
16
26
1216
8
Five (18:00)Fiver (18:30)
Index Vs Total TVProfile of Home & Away on Five & Fiver
Adults ABC1 16-34
Adults 16-34
Women
Housewives WCH
Women ABC1 16-34
Housewives ABC1 16-34
Housewives 16-34
Women 16-34
36.0
39.4
39.8
42.2
44.3
44.4
48.4
48.5
% Reach by demo for Home & Away (All eps)
• Home & Away is regularly the top rating programme on multichannel TV - For example across the last week of July Home & Away was the top MC channel programme on 4 separate occasions.
• Almost 20 million Inds have tuned in to view Home and Away across Jan to June 08.• There are more young women viewing Home & Away on five at 6pm than viewing BBC1, BBC2 or ITV1.
Source: BARB
Average episode performance of Home & Away on Five & Fiver among All Inds (Jan-Jul 08)
125 155 109 153 163 208 158 220 120 157 111 172