increasing competitiveness through passenger engagement and relationships
DESCRIPTION
This presentation encourages readers to undertake a future-oriented perspective of on-board experience and shows how to meet passengers needsTRANSCRIPT
Increasing competitiveness
through passenger engagement and
relationships
Delivering infotainment to meet passenger needs
QUIZ! 3 truths about on-board passenger
experience & social media
FACT #1 ”These days passengers can
easily access the internet anywhere through their smart phones - also on
board a train”
True or False?
FACT #1 ”These days passengers can
easily access the internet anywhere through their smart
phones - also on board a train”
True or False?
FACT #2 ”On board Wi-Fi is a stable
and solid add on that creates high passenger
satisfaction”
FACT #2 ”On board Wi-Fi is a stable and solid add on that for
sure creates high passenger satisfaction”
Accepted or Rejected?
FACT #” ”On board Wi-Fi is a stable and solid add on that for sure creates high passenger satisfaction”
FACT #2 ”On board Wi-Fi is a stable and solid add on that for
sure creates high passenger satisfaction”
FACT #3 ”Passengers can easily use
social media on board a train”
FACT #3 ”Passengers can easily use
social media on board a train”
Pass or Fail?
FACT #3 ”Passengers can easily use social media on board a train”
FACT #3 ”Passengers can easily use
social media on board a train”
Pass or Fail?
ADMIT IT!
ADMIT IT!
What to do?
A reality
Make sure to imagine online concepts that works in offline mode
Surprise your passengers!
Build concepts that fulfills the need of entertainment but works in offline mode
Do not create illusions! Create clever work arounds to keep passengers satisfied and add value!
