increase your sales, leads & website traffic in 2013
TRANSCRIPT
Increase Your Sales, Leads & Traffic in 2013
Steve Phillips
Purple Trout, LLC
@purpletrout
Spend time studying your traffic stats.
New Visitors
How did they find your website?
Referring websites?
Social Media?
Find opportunities!
Google Analytics
New Visitors
Top 10 Keywords New Visitors Used (in Google) to find my website!
More – New Visitors
More – New Visitors
Quit ignoring it.
No more excuses.
Brand; customer service; solve problems; engage
Google+ (Google+ Local)
YouTube
Social Media
YouTube
Local Search
Conduct a PPC audit.
Find out what’s not working
Can you fix it?
Paid Search (PPC)
Win the small battles now!
Big battle!
Break up Ad Groups with lots of keywords
Smaller groups; more focused
More keyword-driven
Ads are keyword specific
Landing pages are better
More - PPC
Test, Test, Test
Improve ads in Ad Groups
More - PPC
Pause keywords that do not produce
Improve your CTR
Retargeting / Remarketing
Good CTR, Conversions
More - PPC
Use Sitelinks
More - PPC
Consider A Mobile Campaign
More - PPC
SEO Audit
What’s not working & why?
Review targeted keywords
Write strong and unique Titles, Descriptions, etc.
Improve website page content
Write & publish blog posts each week
Write Articles, White Papers, Videos, Images
SEO
Content
Ranked No. 500 in Google on “watch repair”
Content on Home Page…first impression
Poorly written
More Content
Social Media “sharing” badges on every page.
At the end of every blog post.
Make it easy for your readers to share.
“Sharing”
Why is “Contact Us” a Page?
Shouldn’t Contact opportunities be on every page?
Contact Us
Changed.
SPAM, junk links, paid links, exchanges, directories, etc…most are no longer valid.
Consider guest blogging.
Press Releases
Writing articles (online trade magazines)
Link Building
Thanks for Attending!
Steve Phillips
Purple Trout, LLC
www.purpletrout.com
(513)885-5000
Questions?