How to Use Native Advertising To Drive Traffic, Leads & Sales

Consistency is Key!

Video Training By Gloria Walker Marketing With Gloria

What’s Native Advertising?

• Online advertising

• Matches the type and function of the platform

which it appears.

• Manifests as content produced by an advertiser

• The intent is to promote a product or service.

So In a Nutshell…

Native Advertising is creating online content and then advertising that content to drive traffic, leads and conversions.

Annoying Advertising Strategy

• Saturates Facebook timeline with annoying affiliate links and products.

But in reality:

• Someone will click on your link, realize it’s a capture page and immediately close it.

• There’s a potential to be turned off or even blocked.

This is ineffective advertising!

Why Do People Visit Social Media Sites?

• Connect with friends

• Look at content

• Share content

• Share pictures

• Socialize

Native Advertising Strategy

Example:

• Clickable images

• Powerful quotes

• Meaningful content

• Cute babies and adorable pets work too :-)

When Creating Content…

• Look for the problem that needs solving…

• How can your product solve the problem?

• How can you put a unique spin to it?

Where Can I Find Content Ideas?

• Forums (niche specific) • Facebook Groups (niche specific) • Amazon.com • Leaders Email Lists • Leader/Team Calls • Search Engines/Social Media Sites • Courses/Ebooks that you bought (repurpose it as your

own)

How Does Native Advertising Drive Traffic, leads and Sales?

Yin and Yang Formula:

• The first piece of content solves one problem and the second step solves the next logical problem

• Lead with content that’s solves a problem in two ways

How Does Native Advertising Drive Traffic, leads and Sales?

Example:

Write a blog post on “How to Get Leads With Instagram.”

The next logical step:

Create a “How To Convert Those Leads” piece of content now that you have the leads. Provide this with a PDF download or any congruent offer which will require the lead to opt-in.

How Does Native Advertising Drive Traffic, leads and Sales?

2nd Example:

Create a blog post (or video) on “Content Ideas.”

The Next Logical Step:

A blog post on the “How To Promote Great Content.”

Show them a few tricks and pull them in with the remaining tips using your opt-in page.

Summary

Successful Native Advertising requires:

1. Fresh content that solves problems, and offer solutions. This will cement your status as an expert instead of someone that’s out to make a sale.

2. Understanding the culture of various social media platforms, will allow you to promote your content effectively, thus growing your fan base and increasing leads and sales conversions.

Conclusion

Thanking You For Checking Out The Training!

Please visit my site www.marketingwithgloria.com for more information on this subject as well as marketing freebies.

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