incorporating blogging into your social media plan

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Copyright © 2011 Grow Socially, Inc. All Rights Reserved.


Incorporating Blogging into Your Social Media Plan

Presented by Whitney Tyson



Social Media Marketing

► Management

► Planning

► Execution

► Analytics

Website Consulting & Design

► Analytics

► Functionality

► Engaging

About Grow Socially

My Mobile Made Easy

► Create Mobile Website

► Hosting & Support

► QR Codes Provided



Goals for Social Media Marketing

► Drive traffic to website

► Position business as thought leader

► Promote company news

► Promote products and services

► Spread company awareness



Blogging Power

Post Blog on Website

Likes & Comments on Facebook

Retweets, Paper.li’s, Hashtags on Twitter

Push Traffic to Website Push Traffic to Website



Overview

► Get One on Your Website

► What to Write About

► Get Your Staff Involved

► Integrate Multi-Media

► Tools

► Use it for Your eNewsletter

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WHY SHOULD YOU HAVE ONE Give your website a voice!

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Blog on Website

► Adds keywords to site

► Improves SEO

► Keeps your website updated

► Presents different types of information

► Drives people to your website

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WRITER’S BLOCK? Here are some ideas!

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What to Write About

► Event Marketing

► Content for Target Audiences

► Company News

► Industry News, Commentary, Tips

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EVENT MARKETING Before, during and after the event!



Tradeshow Marketing Campaign

• Pre-Event – Introduce Yourself

– What you will promote

• Where booth will be

• Your contact information

– List Reasons to Visit Your Booth

– Show Products that will be Showcased

http://www.youtube.com/growsocially




• During Event

– Interview Colleagues & Industry Experts

– Live Footage of Show

– Recap Each Day

– Record Live Demo

– Answer Popular Questions

http://www.youtube.com/interlinkone




• Post-Event

– Thank everyone who stopped by the booth

– Recap of Show

– Announce winner of contests/giveaways

– Mentions upcoming events

http://www.youtube.com/growsocially



Event Recaps

• Pictures

• Thoughts from Attendees

• Highlights

• Interesting Hashtag Tweets

• Video Coverage

• Take Away Points



Connect!

► Find out who will be there ahead of time and engage with them about it with social media

► Connect/Follow Up after event with new and existing contacts

► Create Wrap Up Blog Posts/eMail Blasts



Why Event Marketing Online?

► The event only happens once, but pre-event and post-event online marketing can get your name out there many times.

► Make a strong and personal impact on the people you meet by engaging/connecting with them online.

► Share your experience via social media



TARGET AUDIENCES Customize your information



Who is Your Audience?

• What would they be interested in?

• How can you specifically help them?

• What are the key points they should know about?

• Discuss how particular products/services are helpful for different audiences



Same Product, Different Audience



Case Studies

• Audience Specific

• Explain the process

• Showcase your work

• How you listened to their problem and resolved it

• Shows the abilities of your team members



MODERN DAY PRESS RELEASE Share your news on your website!



Press Releases Turned into Blogs

• New Products & Services

• New Partnerships

• New Hires

• Events

• Awards/Honors



INFORMATIONAL RESOURCE You be the expert!



Have your audience come to you for information!

• News that they should know about

• Tips, advice, recommendations, best practices

• Reasons why particular aspects are important for specific audiences

• Add links to relatable services of your business



TEAM EFFORT Get your staff involved.

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Get Your Staff Involved

► Each colleague has their own expertise, offers unique skills

► Shows the people behind the website

► Allows staff to participate with the company’s marketing efforts

► Gives variety to your blog ► Spreads out the workload

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ADD MULTI-MEDIA Give variety to your blog.

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Add Photos

► Gives your audience more visual information

► Lightens up your blog

► Gives more of an experience

► Use logos, personal, or purchased images

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How?

► Save image to your computer ► Save it as a keyword

► Click where you’d like image to appear in blog before inserting it

► Click on image icon to insert the image

► Label & Re-Size ► Insert into Post

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Add Videos

► Gives personality

► Gives live coverage

► Offers more information

► Shows off your expertise

► Humanizes your business

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Add Audio

► Connect it to Podcasts

► Add it to iTunes

► People can listen to information while they work

► Some people are better speakers than writers

► Footage of a live interview

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Add Slideshare

► Shows that you offer speaking engagements

► Positions you as an expert on that particular subject matter

► Presents a great variety of information to your audience



How?

► Obtain and copy embeddable link

► Go to “HTML” version of blog

► Click where you’d like to insert the media

► Paste embeddable link into post

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Open “HTML” format!



TOOLS What will make your life easier.

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Snag It

► TechSmith.com/download/snagit/

► Screen Capture

► Offers Free 30-Day Trial

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WordPress

► GrowSocially.com ► Used for our website

► Can purchase different themes

Blogger

► AskNH.BlogSpot.com

► NHGSA.BlogSpot.com

► GSALife.BlogSpot.com

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Free Blog Sites



Stock.xchng

► sxc.hu

► Royalty-Free

iStockPhoto

► istockphoto.com

► Prices are usually $1/picture

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Affordable Online Photos



► Hold down button on top of phone

► Then press the bottom button with the square on it

► Phone will automatically save image to its photos

► Email it to yourself

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Capture Images with Your iPhone



Tools for Recording Video

► Flip Camera

► Digital Camera

► Smart Phone

► Camcorder



USE IT FOR YOUR ENEWSLETTER Use what you already have!

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Merge Your Blog with Your eNewsletter

► Drives people to your website ► People may explore

your website further

► Recycle your content

► Keeps it fresh

► Prevents you from scrambling for last minute content

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Questions or Comments?

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Social Media? I can help!

incorporating blogging into your social media plan

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