incentive effects on cardiovascular reactivity in active coping with unclear task difficulty
TRANSCRIPT
vier.com/locate/ijpsycho
International Journal of Psychophy
Incentive effects on cardiovascular reactivity in active coping
with unclear task difficulty
Michael Richter *, Guido H.E. Gendolla
FPSE, Department of Psychology, University of Geneva, 40 Bd. du Pont d’Arve, CH-1211 Geneva 4, Switzerland
Received 25 May 2005; received in revised form 7 September 2005; accepted 20 October 2005
Available online 28 November 2005
Abstract
Two experiments with a total of 96 participants assessed cardiovascular response in active coping. The studies were run in 2�2 designs and
manipulated the clarity of task difficulty (clear vs. unclear) and incentive value (low vs. high) of a memory task, which was either easy
(Experiment 1) or extremely difficult (Experiment 2). In accordance with the theoretical predictions of motivational intensity theory [Brehm, J.W.,
Self, E.A., 1989. The intensity of motivation. Annu. Rev. Psychol. 40, 109–131; Wright, R.A., 1996. Brehm’s theory of motivation as a model of
effort and cardiovascular response. In: Gollwitzer, P.M., Bargh, J.A. (Eds.), The Psychology of Action: Linking Cognition and Motivation to
Behaviour, Guilford, New York, pp. 424– 453], systolic reactivity varied directly with incentive value when task difficulty was unclear. In
contrast, when task difficulty was clear, incentives had no influence and cardiovascular reactivity was low. These findings provide the first
evidence for the predictions of motivational intensity theory with regard to unclear task difficulty and complete past research that has focused on
the effects of fixed and unfixed task difficulty on cardiovascular reactivity.
D 2005 Elsevier B.V. All rights reserved.
Keywords: Unclear task difficulty; Cardiovascular reactivity; Active coping
1. Introduction
Research in cardiovascular reactivity has provided ample
evidence for an integrative analysis of cardiovascular (CV)
response in active coping (Wright, 1996). The integrative
analysis builds on the predictions of motivational intensity
theory (Brehm and Self, 1989) about the mobilization of
resources (i.e. effort) in instrumental behavior and Obrist’s
active coping approach to cardiovascular adjustments (Obrist,
1976, 1981). Following Wright’s integrative analysis, research
has nearly exclusively focused on CV responses when task
difficulty is either fixed on a certain level (fixed difficulty) or
can be liberally chosen by the performer (unfixed difficulty)
(see Wright, 1998; Wright and Kirby, 2001). However,
motivational intensity theory makes also predictions for a third
type of task difficulty: unclear difficulty.
Numerous studies have provided compelling evidence that
CV reactivity is proportional to fixed and clear task difficulty
0167-8760/$ - see front matter D 2005 Elsevier B.V. All rights reserved.
doi:10.1016/j.ijpsycho.2005.10.003
* Corresponding author. Tel.: +41 22 379 92 32; fax: +41 22 379 92 29.
E-mail address: [email protected] (M. Richter).
as long as task success is possible and justified by success
importance (i.e. potential motivation) (Bongard, 1995; Bongard
and Hodapp, 1997; Gellatly and Meyer, 1992; Gendolla, 1998;
Gendolla and Krusken, 2001a, 2002a,b; Gerin et al., 1995;
Light, 1981; Lovallo et al., 1985; Sherwood et al., 1990; Smith
et al., 1990; Smith et al., 1997, 2000; Storey et al., 1996). In
this process, the importance of success determines the level of
potential motivation which is the amount of resources that is
maximally justified for goal attainment. If success is neither
possible nor justified, CV reactivity is low, because no
resources are invested in task performance. Research has
shown as well that resource investment is directly related to
success importance when task difficulty is not fixed on a
certain level (Fowles et al., 1982; Gendolla and Richter, in
press; Tranel et al., 1982; Wright et al., 2002; Wright et al.,
1995, Experiment 2). Especially, systolic blood pressure (SBP)
reactivity has been demonstrated to reflect this pattern well
(e.g., Bongard, 1995; Gendolla and Krusken, 2001a,b,
2002b,c; Gerin et al., 1995; Light, 1981; Lovallo et al.,
1985; Obrist, 1981; Sherwood et al., 1990; Smith et al., 1997,
2000). Evidence for heart rate (HR) and diastolic blood
pressure (DBP) reactivity is less consistent but existent
siology 61 (2006) 216 – 225
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M. Richter, G.H.E. Gendolla / International Journal of Psychophysiology 61 (2006) 216–225 217
(Gendolla and Krusken, 2001b; Gendolla and Richter, in press;
Obrist, 1981; Schwerdtfeger, 2004; Storey et al., 1996).
In contrast to the vast bulk of research on CV reactivity
under conditions of fixed and unfixed task difficulty, research
involving tasks with fixed, but unclear task difficulty is rare.
So far, only one unpublished study has directly addressed this
issue. Participants in an experiment by Wright, Heaton, and
Bushman (reported in Wright and Brehm, 1989) expected to
perform a memory task and were either informed that they
would face an easy task (clear difficulty) or one of five tasks,
which differed in difficulty (unclear difficulty). As predicted by
the integrative analysis of CV response in active coping
(Wright, 1996), SBP was directly determined by the incentive
presented for successful task performance (either a music
record or a pen) only when participants did not know the exact
difficulty level of their task: Systolic reactivity was stronger
when participants could win the relatively valuable record than
when they could win the less valuable pen. When task
difficulty was known, SBP reactivity was low, corresponding
to the low task difficulty, and not influenced by incentive value.
However, although these results seem to be clear, this
experiment unfortunately suffers from two shortcomings. First,
the study only assessed anticipatory CV responses before task
performance. Thus, effects of unclear difficulty during perfor-
mance remain open. Second, the possibility remains that
systolic reactivity in the unclear/record group did not reflect
the level of potential motivation, but the resources necessary
to cope with the highest task demand participants could expect
to perform. Thus, Wright et al.’s experiment is open to
alternative interpretations because it did not involve a direct
manipulation of unclear task difficulty.
The same ambiguity applies to earlier studies that were
conducted outside the conceptual frame of motivational
intensity theory (Belanger and Feldman, 1962; Fowles et al.,
1982; Hahn et al., 1962; Tranel et al., 1982), but which have
been quoted as evidence for unfixed difficulty effects (see
Wright et al., 2002). Because these studies did not involve
any direct manipulation of the clarity of task difficulty, they
can also be interpreted as reflecting resource mobilization
processes under conditions of unclear task difficulty. It remains
open if CV responses were due to unfixed or due to unclear
task difficulty. Thus, to date no crucial test exists of the
predicted relationship between success importance and CV
reactivity in active coping tasks with unclear task difficulty,
which assessed CV responses during task performance.
2. The present experiments
The present experiments aimed to close the gap in evidence
for the predictions of motivational intensity theory regarding
unclear task difficulty. Therefore, two experiments investigat-
ed CV reactivity in the context of a memory task that was
either easy (Experiment 1) or extremely difficult (Experiment
2). To manipulate the clarity of task difficulty, half the
participants in each experiment were informed about the exact
level of task difficulty (clear difficulty); the other half
remained uninformed (unclear task difficulty). To test the
hypothesis about the joint impact of the clarity of task
difficulty and success importance, we simultaneously manip-
ulated incentive value – one determinant of success impor-
tance – by promising and presenting different rewards for
successful task performance (two pictures differing in their
attractiveness in Experiment 1; different amounts of money in
Experiment 2). Based on the psychophysiological literature
(e.g., Belanger and Feldman, 1962; Bongard, 1995; Fowles et
al., 1982; Gendolla and Krusken, 2001a,b, 2002b,c; Gerin et
al., 1995; Hahn et al., 1962; Light, 1981; Lovallo et al., 1985;
Obrist, 1981; Sherwood et al., 1990; Smith et al., 1997, 2000;
Tranel et al., 1982) and the predictions of motivational
intensity theory for unclear and fixed task difficulty, we
expected that (1) CV reactivity should vary directly with
incentive value under conditions of unclear task difficulty. The
exact level of difficulty should be unimportant. By contrast,
we predicted (2) under clear task difficulty, low and equal CV
reactivity independent of incentive value either due to low
task difficulty (Experiment 1) or due to too high task difficulty
(Experiment 2).
2.1. Experiment 1
Participants performed an easy memory task in which
success was rewarded with a poster gift that was either
attractive or unattractive. Task difficulty was either easy and
clear or easy and unclear. SBP, DBP, and HR were assessed
before and during task performance to determine CV reactivity.
Based on our theoretical reasoning, we expected high CV
reactivity (especially SBP) only in the unclear/attractive
condition. In the other three conditions CV reactivity should
be equally modest.
2.1.1. Method
2.1.1.1. Participants and design. Forty-four university stu-
dents with various majors (psychology excluded, 33 women
and 11 men) participated in the experiment. They were
randomly assigned to a 2 (clarity of task difficulty: clear vs.
unclear)�2 (reward attractiveness: attractive vs. unattractive)
between-persons design and received 5 euros (about 6 US$) for
their anonymous and voluntary participation. The distribution
of women and men was balanced between the conditions.
2.1.1.2. Apparatus and physiological measurement. SBP (in
millimeter mercury [mmHg]), DBP (in millimeter mercury
[mmHg]), and HR (in beats per minute [bpm]) were measured
with a computer-aided multi-channel monitor (Par Electronics
Physioport III) via the oscillometric method. A blood pressure
cuff (Boso) was placed over the brachial artery above the
elbow of the participants’ left arm and automatically inflated
in 1-min intervals during 2 measurement periods: habituation
and task performance. The obtained measures were stored on a
computer disk. Both the participants and the experimenter
(who was hired and ignorant of both the hypotheses and the
particular experimental condition) were ignorant of all values
obtained during the experimental session. The entire experi-
M. Richter, G.H.E. Gendolla / International Journal of Psychophysiology 61 (2006) 216–225218
ment was run on a personal computer using experiment
generation software (INQUISIT, Millisecond Software).
2.1.1.3. Procedure. Participants arrived individually and took
a seat in front of a personal computer. After application of the
blood pressure cuff and starting of the computer program,
participants answered some biographical questions. During the
following habituation period of 10 min participants read an old
issue of a magazine while 8 CV measures were taken in 1-min
intervals. After this habituation period participants received
instructions for the memory task.
2.1.1.3.1. Memory task and clarity of difficulty manipula-
tion. We used a slightly modified version of a memory task,
which has already been successfully administered in previous
studies on CV reactivity (e.g., Gendolla and Krusken, 2002a,
Experiment 1, 2002c). Participants had to memorize within
5 min a list of 4 senseless letter series (ALMP, EPQZ, TSAM,
CLTW) and to correctly recall the series at the end of the
performance period. Instead of presenting all series at the
same time, the letter series occurred successively in 75-s
intervals. That is, at the beginning of task performance only
the first group of four letters (ALMP) was visible on the
monitor screen. After 75 s the second group (EPQZ)
appeared, after 150 s the third letter group emerged (TSAM),
and 75 s before the end of the performance period all of the 4
series were visible on the screen. All participants were
informed about the presentation procedure of the letter series,
but only participants in the clear task difficulty condition
received information concerning the exact number of letter
series, the total performance time, and the time interval
between the appearances of the different letter series.
Participants in the unclear task difficulty condition were only
informed that several letter series would be presented
successively on the screen but they did not receive any
information about the difficulty of the memory task. By
choosing a successive presentation procedure, we tried to
establish a condition where task difficulty remained unclear as
long as possible.
2.1.1.3.2. Incentive manipulation. Following task instruc-
tions, all participants were informed that they could win a
poster as reward for successfully memorizing all of the letter
series that would be presented. For participants in the
unattractive reward condition, this was a technical poster of a
caterpillar; for participants in the attractive reward condition, it
was a poster of van Gogh’s ‘‘Cafe de Nuit’’ painting.
According to a pre-study with 40 participants, both posters
differed not only in their attractiveness but also in their
incentive value as well, t values (36) >6.54, p values <.001.
Attractiveness (‘‘How attractive does the picture appear to
you?’’) was assessed on a scale ranging from unattractive (1) to
attractive (9) (mean=6.33, S.E.M.=0.25 for the ‘‘Cafe de
Nuit’’ and mean=2.20, S.E.M.=0.27 for the caterpillar).
Incentive value (‘‘How much effort would you invest to get a
poster of the presented picture?’’) was assessed on a scale
ranging from very few (1) to very much (9) (mean=5.25,
S.E.M.=0.40 for the ‘‘Cafe de Nuit’’ and mean=1.86,
S.E.M.=0.28 for the caterpillar).
After the manipulation of the clarity of task difficulty and
reward attractiveness, participants rated the attractiveness of
the presented poster (‘‘How attractive does the poster appear to
you?’’) and their interest in winning the poster (‘‘How
interested are you in winning the presented poster?’’) on two
scales ranging from, respectively, unattractive and not at all
interested (1) to, respectively, attractive and very interested
(9). Furthermore, participants in the clear difficulty condition
rated task difficulty (‘‘How difficult does the task appear to
you?’’) on a scale ranging from very easy (1) to very difficult
(9). We decided not to include the difficulty rating in the
unclear conditions to prevent focusing participants on task
difficulty. This could have forced the participants to artificially
construct a difficulty impression of the task (e.g., Gendolla and
Richter, in press). Following these ratings, participants worked
on the task for 5 min, while 5 CV measures were taken in
1-min intervals, starting 15 s after task onset. After the
performance period participants noted the letter series, they
could recall on a prepared sheet of paper. Finally, participants
were probed for suspicion, debriefed, and given their payment.
2.1.2. Results
2.1.2.1. Preliminary analyses. Preliminary 2 (clarity of task
difficulty)�2 (reward attractiveness)�2 (gender) ANOVAs
found gender main effects on the baseline values of all three
CV indices (all p values< .03). CV baselines were higher for
men (mean=80.89, S.E.M.=3.16 for HR; mean=126.86,
S.E.M.=5.39 for SBP; mean=81.17, S.E.M.=5.70 for DBP)
than for women (mean= 72.69, S.E.M. = 0.45 for HR;
mean = 109.78, S.E.M. = 1.43 for SBP; mean = 72.35,
S.E.M.=1.12 for DBP). Gender had no significant influence
on cardiovascular reactivity (all p values> .06).
2.1.2.2. Difficulty and attractiveness manipulation. Analyz-
ing our two measures of incentive value – which were highly
correlated (r = .65, p < .001) – with a 2 (clarity of task
difficulty)�2 (reward attractiveness) multivariate ANOVA
showed only the expected effect for reward attractiveness,
F(2,39)=18.85, p <.001 (all other p values> .50). Furthermore,
univariate analyses revealed that only reward attractiveness had
a significant effect on both ratings, F(1,40)>12.16, p< .002 (all
other p values> .39). Participants rated the picture as more
attractive and were more interested in winning a poster of the
picture when they could win the ‘‘Cafe de Nuit’’ (mean=5.68,
S.E.M. = 0.59 for attractiveness ratings; mean = 4.32,
S.E.M.=0.58 for interest ratings) than when they could win
the caterpillar picture (mean=1.77, S.E.M.=0.22 for attrac-
tiveness ratings; mean=2.00, S.E.M.=0.29 for interest ratings).
Furthermore, a one-sample t-test revealed that participants’
ratings of task difficulty in the clear condition (mean=4.14,
S.E.M.=0.30) were significantly lower than 5, the scale’s mid
point, t(21)=2.91, p <.01. This indicates that the task was
indeed perceived as easy.
2.1.2.3. CV baselines. CV baseline scores for HR, SBP, and
DBP were computed using the arithmetic mean of the last three
Table 1
Cell means and standard errors of mean of the cardiovascular baseline values in
Experiment 1
Mean S.E.M.
Clear
difficulty
Unclear
difficulty
Clear
difficulty
Unclear
difficulty
SBP
Attractive reward 107.70 115.26 2.80 3.31
Unattractive reward 121.67 111.58 5.58 3.15
DBP
Attractive reward 68.61 78.83 2.38 3.48
Unattractive reward 78.58 72.21 4.84 1.54
HR
Attractive reward 73.82 73.85 1.26 2.01
Unattractive reward 74.05 77.24 1.46 2.89
n =11 in each cell. SBP=systolic blood pressure, DBP=diastolic blood
pressure, HR=heart rate. SBP and DBP are in mmHg; HR is in bpm.
M. Richter, G.H.E. Gendolla / International Journal of Psychophysiology 61 (2006) 216–225 219
measures taken during the habituation period (Cronbach’s avalues were .85 for HR baseline, .94 for SBP baseline, and .58
for DBP baseline).1 2 (clarity of task difficulty)�2 (attrac-
tiveness) between-persons ANOVAs of the baseline measures
of SBP and DBP found significant interactions between clarity
of difficulty and reward attractiveness, F(1,40)>5.20, p <.03
(all other p values> .19). This effect is hardly explainable from
a theoretical perspective since clarity of task difficulty and
reward attractiveness were manipulated after baseline record-
ings. However, we dealt with these findings in the analyses of
the reactivity scores by analyzing baseline-adjusted reactivity
scores of SBP and DBP. A 2 (clarity of difficulty)�2 (reward
attractiveness) ANOVA of HR baseline values revealed no
differences between the four experimental conditions (all
p values> .37). Means and standard errors of the baseline
values of all CV measures are presented in Table 1.
2.1.2.4. CV reactivity. We computed CV change (delta-)
scores (Llabre et al., 1991) for each participant and each CV
measure by subtracting the baseline value from the arithmetic
mean of the values obtained during task performance (Cronba-
ch’s a values were .94 for HR performance values, .94 for SBP
performance values, and .87 for DBP performance values).
Based on our clear predictions about the joint effect of clarity of
task difficulty and reward attractiveness on CV reactivity, we
analyzed the reactivity scores with a priori contrasts (Rosenthal
and Rosnow, 1985). Contrast weights were +3 for the unclear/
attractive cell and �1 for the remaining three conditions.
Furthermore, we investigated the relationship between baseline
values and reactivity scores for each parameter. If there were
any associations, we used baseline-adjusted reactivity scores in
our analyses to prevent for initial value or carry-over effects (see
Benjamin, 1967; Llabre et al., 1991).
1 We formed the cardiovascular baseline values of the last three measures,
because for all three cardiovascular parameters, the measures decreased over
the first baseline measures and only the last three measures did not differ
significantly from one another (all p values>0.16).
2.1.2.4.1. SBP reactivity. Because SBP baseline values
differed between the conditions and were significantly corre-
lated with SBP reactivity scores (r =� .45, p <.01), we included
the baseline values as covariate in the analysis of the SBP
reactivity scores. The effect of the covariate was significant,
F(1,39)=13.03, p <.002. The a priori contrast was significant as
well, F(1,39)=5.56, p <.03, MSE=39.04, and the non-signif-
icant effect for the residual (F <1) indicated that the contrast
captured all significant variance. We further explored the pattern
of systolic reactivity with focused contrasts.2 Cell means and
standard errors of the baseline-adjusted reactivity scores are
depicted in Fig. 1. As anticipated, SBP reactivity in the unclear/
attractive cell (mean=6.10, S.E.M.=1.65) was significantly
stronger than in the unclear/unattractive (mean = 1.04,
S.E.M.=1.79) and the clear/attractive condition (mean=�0.51,0.51, S.E.M.=1.26), t(39)>1.89, p values< .04. The difference
between the unclear/attractive and the clear/unattractive condi-
tion (mean=2.23, S.E.M.=2.52) approached significance,
t(39)=1.43, p <.09. All other focused comparisons were not
significant ( p values> .34). In summary, this demonstrates that
SBP reactivity reflected the predicted 1:3 pattern, as can be also
seen in Fig. 1.
2.1.2.4.2. DBP reactivity. To account for the difference
between the conditions in DBP baseline values and the
significant association of DBP baseline with DBP reactivity
scores (r =.79, p <.001), we analyzed baseline-adjusted reac-
tivity scores. Cell means and standard errors appear in Table 2.
The effect for the covariate was reliable, F(1,39)=60.41,
p <.001, but the effect for the a priori contrast was not,
F(1,39)=2.57, p >.11, MSE=42.57.
2.1.2.4.3. HR reactivity. We analyzed raw reactivity scores
(see Table 2), because the association between baseline values
and reactivity scores was not reliable (r =� .16, p> .30) and
baseline values did not differ between the conditions. However,
the a priori contrast was not significant, F(1,40)=0.14, p >.50,
MSE=15.11.
2.1.2.5. Task performance. As performance indicators we
examined the number of recalled letter series and the number of
correctly recalled letter series with two 2 (clarity of
difficulty)�2 (reward attractiveness) ANOVAs. For the
number of totally noted letter series (mean=3.82, S.E.M.=
0.09), no effect was significant (all p values> .34). For the
number of correctly recalled letter series, only the interaction
between clarity of difficulty and reward attractiveness was
reliable, F(1,40) =4.69, p < .04, MSE=0.59 (all other p
values> .33). Simple effects analyses comparing the four
experimental groups revealed that reward attractiveness had
only a significant effect on performance when task difficulty
was unclear, F(1,40)=4.96, p <.03: Participants in the unclear/
unattractive condition (mean=3.91, S.E.M.=0.09) memorized
more items correctly than participants in the unclear/unattrac-
tive condition (mean=3.18, S.E.M.=0.26). All other compar-
2 Given our directed a priori hypothesis, we used one-tailed tests for the
comparison of the unclear/attractive condition with each of the other three
conditions.
SBP Reactivity
unclear clear
SB
P r
espo
nse
(mm
Hg)
-3
-2
-1
0
1
2
3
4
5
6
7
8 attractive rewardunattractive reward
Fig. 1. Baseline-adjusted cell means and standard errors of systolic blood
pressure (SBP) reactivity during task performance in Experiment 1.
mmHg=millimeter mercury.
Table 2
Cell means and standard errors of mean of baseline-adjusted DBP and HR
reactivity in Experiment 1
Mean reactivity score S.E.M.
Clear
difficulty
Unclear
difficulty
Clear
difficulty
Unclear
difficulty
DBP reactivitya
Attractive reward 0.15 2.69 2.05 2.01
Unattractive reward �2.95 �0.38 2.00 1.98
HR reactivity
Attractive reward 0.36 1.63 0.54 1.36
Unattractive reward 4.88 1.17 1.64 0.38
n =11 in each cell. DBP=diastolic blood pressure, HR=heart rate. DBP is in
mmHg; HR is in bpm.a Baseline-adjusted.
M. Richter, G.H.E. Gendolla / International Journal of Psychophysiology 61 (2006) 216–225220
isons were not significant (all p values> .10; mean=3.73 and
S.E.M.=0.27 for the clear/unattractive cell; mean=3.45 and
S.E.M.=0.25 for the clear/attractive cell). We further examined
the data for reliable associations between reactivity scores and
performance values. The only significant effect was a
correlation between baseline-adjusted SBP reactivity scores
and both number of correctly and number of totally recalled
letter series, .30< r values< .38, p values< .05 (all other
p values> .08), reflecting a reliable association between effort
and achievement.
2.1.3. Discussion
The presented experiment investigated CV reactivity in an
easy memory task under clear or unclear task difficulty.
Supporting the predictions of motivational intensity theory
(Brehm and Self, 1989) and Wright’s (1996) integrative
analysis, systolic reactivity differed only in dependence on
the attractiveness of the reward when task difficulty was
unclear: When participants could win the attractive poster
‘‘Cafe de Nuit’’, SBP reactivity was stronger than when
participants could win the less attractive caterpillar picture.
By contrast, when task difficulty was clear, systolic reactivity
was low independent of incentive value, reflecting solely the
low task demand. HR and DBP reactivity effects were not
significant, although DBP reactivity resembled the 1:3 pattern
of systolic reactivity.
However, this does not qualify the results with regard to the
predictions of motivational intensity theory for resource
mobilization under unclear task difficulty. According to
Wright’s (1996) integration of motivational intensity theory
(Brehm and Self, 1989) with Obrist’s (1981) active coping
approach, energy mobilization should be reflected by the
impact of the sympathetic nervous system on the heart and the
vasculature. Since SBP is more systematically influenced by
sympathetic discharge to the heart than DBP and HR (Berne
and Levy, 1977; Brownley et al., 2000; Levick, 2003; Obrist,
1981; Papillo and Shapiro, 1990; Wright, 1996), SBP should
be the most sensitive measure of energy mobilization among
these three cardiovascular indices – as it was in the present
experiment. However, there is evidence for DBP responses in
active coping as well (Al’Absi et al., 1997; Gendolla, 1999;
Gendolla and Richter, in press; Gerin et al., 1995; Lovallo et al.,
1985; Smith et al., 1990; Storey et al., 1996; Wright and Dill,
1993). These effects might be due to greater vasoconstriction
than vasodilation (e.g., Storey et al., 1996) or due to especially
strong myocardioal contractility resulting in parallel increases
in SBP and DBP (e.g., Lovallo et al., 1985; Sherwood et al.,
1990). Given that we did not assess myocardial contractility or
peripheral resistance directly in this experiment, further
research is needed to understand the DBP effects. Moreover,
since we did not directly assess sympathetic or parasympathetic
functioning, our reflection on the mediating mechanisms of the
CV effects rests speculative.
Nevertheless, it should be noted, that the effects on DBP do
not contradict our predictions. There is further evidence that
SBP reactivity indeed reflected the mobilization of mental
effort in the memory task. SBP reactivity was not only
significantly correlated with memory performance, even the
number of correctly recalled letter series reflected the
difference in energy mobilization between participants who
could win the attractive reward and participants who could only
win the unattractive reward. Participants in the unclear/
attractive condition showed greater SBP reactivity and recalled
more letter series correctly than participants in the unclear/
unattractive condition.
In summary, the results clearly supported our predictions.
Only when participants had no information about task
difficulty, success importance – which was higher in the case
of an attractive reward than for the unattractive reward as
indicated by the significant manipulation check – directly
determined resource mobilization. When the low task diffi-
culty was clear, resource mobilization was not affected by
incentive value. To conceptually replicate these new results,
we conducted a second experiment investigating the moder-
ating effect of the clarity of task difficulty and incentive value
on CV responses in an extremely difficult memory task.
Furthermore, we used a monetary reward instead of a poster to
show that the effects are not limited to a certain type of
incentive.
SBP Reactivity
unclear clear
SB
P r
espo
nse
(mm
Hg)
0123456789
10111213 reward
no reward
Fig. 2. Baseline-adjusted cell means and standard errors of systolic blood
pressure (SBP) reactivity during task performance in Experiment 2.
mmHg=millimeter mercury.
M. Richter, G.H.E. Gendolla / International Journal of Psychophysiology 61 (2006) 216–225 221
2.2. Experiment 2
Participants performed an extremely difficult memory task,
either knowing (clear difficulty) or not knowing (unclear
difficulty) the exact level of task difficulty. Half of the
participants could win 10 Swiss Francs (about 7 US$) by
successfully performing the task (reward condition). For the
other half, there was no reward for successful task perfor-
mance. To assess CV reactivity, CV measures were taken
before and during task performance. Based on the predictions
of motivational intensity theory, we predicted relatively high
CV reactivity (especially SBP) in the unclear/reward condition
and low CV reactivity in the other three conditions.
2.2.1. Method
2.2.1.1. Participants and design. Forty-eight university
students with various majors (31 women and 17 men)
participated anonymously and voluntarily in the experiment
for course credit. They were randomly assigned to a 2 (clarity
of task difficulty: clear vs. unclear)�2 (incentive: reward vs.
no-reward) between-persons design. The distribution of women
and men was balanced across the experimental conditions.
2.2.1.2. Apparatus and procedure. Apparatus and basic
experimental procedure were identical with Experiment 1.
Following the application of the blood pressure cuff and the
collection of biographical data, the multi-channel monitor took
6 CV baseline measures in 1-min intervals, starting 3 min after
the beginning of the habituation period. Then participants
received instructions for the memory task, which was the same
as in Experiment 1, except the number of letter series
participants had to memorize within 5 min. Instead of
presenting 4 letter series, we now presented a list of 30 letter
series. In pre-tests, nobody had been able to memorize the
majority of the items in 5 min. Because of the higher number of
letter series, the single items appeared now in 10-s intervals. As
in Experiment 1, all participants were informed that they would
Table 3
Cell means and standard errors of mean of the cardiovascular baseline values in
Experiment 2
Mean baseline score S.E.M.
Clear
difficulty
Unclear
difficulty
Clear
difficulty
Unclear
difficulty
SBP
Reward 111.61 107.65 3.18 4.06
No reward 103.83 103.60 2.69 2.52
DBP
Reward 68.50 68.00 2.24 4.86
No reward 66.17 67.69 2.40 2.40
HR
Reward 76.22 76.63 2.93 2.38
No reward 73.34 73.88 1.46 0.97
n=12 in each cell. SBP=systolic blood pressure, DBP=diastolic blood
pressure, HR=heart rate. SBP and DBP are in mmHg; HR is in bpm.
have to work on the memory task for a certain time and that
they should try to memorize all of the successively presented
letter series, but only participants in the clear difficulty
condition received exact information concerning task difficulty.
2.2.1.3. Incentive manipulation. After task instructions parti-
cipants in the reward condition were informed that they could
win 10 Swiss Francs by memorizing all of the presented letter
series. Trying to increase the difference in incentive value
between both reward conditions compared to Experiment 1, no
reward was offered in the no-reward condition After the
manipulation of clarity of task difficulty and incentive,
participants judged the attractiveness (‘‘How attractive does
task success appear to you?’’) and the importance of success
(‘‘How important is it for you to successfully perform the
memory task?’’) on two scales ranging from, respectively,
unattractive and not important at all (1) to, respectively,
attractive and very important (9). Furthermore, participants in
the clear difficulty conditions rated task difficulty (‘‘How
difficult does the task appear to you?’’) on a scale with the
anchors very easy (1) and very difficult (9).
After these ratings, participants performed the memory task
for 5 min, while 5 CV measures were taken in 1-min intervals.
At the end of the performance period, participants noted the
letter series they had memorized. Finally, participants were
probed for suspicion and carefully debriefed.
2.2.2. Results
2.2.2.1. Preliminary analyses. As in Experiment 1, prelim-
inary analyses found a significant gender main effect on the
SBP baseline values, F(1,40)=6.30, p <.02, MSE=99.19,
which were higher for men (mean=111.97, S.E.M.=3.11)
than for women (mean=103.77, S.E.M.=1.62). Unexpectedly,
we found a significant gender� incentive interaction on SBP
baselines and a significant gender�clarity of difficulty
interaction on HR reactivity, as well (both p values< .03) (all
other p values> .07). We will deal with the latter in the analysis
of HR reactivity.
Table 4
Cell means and standard errors of mean of baseline-adjusted DBP and HR
reactivity in Experiment 2
Mean reactivity score S.E.M.
Clear
difficulty
Unclear
difficulty
Clear
difficulty
Unclear
difficulty
DBP reactivitya
Reward �0.90 7.57 1.49 2.53
No reward 1.47 1.40 2.09 1.72
HR reactivity
Reward 1.83 4.92 1.64 1.76
No reward 1.86 2.71 0.85 1.76
n =12 in each cell. DBP=diastolic blood pressure, HR=heart rate. DBP is in
mmHg; HR is in bpm.a Baseline-adjusted.
M. Richter, G.H.E. Gendolla / International Journal of Psychophysiology 61 (2006) 216–225222
2.2.2.2. Difficulty and reward manipulation. As in Experi-
ment 1, we analyzed our indicators of incentive value – the
attractiveness and the importance ratings – with a 2 (clarity of
difficulty)�2 (incentive) multivariate ANOVA and found the
expected incentive main effect, F(2,43)=5.47, p <.009 (all
other p values> .06). However, in univariate analyses, no effect
was significant (all p values> .09).
The analysis of the difficulty ratings in the clear difficulty
conditions with a one sample t-test revealed that participants’
ratings differed significantly from the scale mean of 5,
t(23)=3.16, p <.005 (mean=5.65, S.E.M.=0.21). Thus, as
intended, the task was perceived as demanding.
2.2.2.3. CV baselines. The arithmetic mean of the last three
measures of HR, SBP, and DBP during habituation constituted
our CV baseline measures (Cronbach’s a values were .96 for
HR baseline, .94 for SBP baseline, and .93 for DBP baseline).3
2 (clarity of difficulty)�2 (incentive) ANOVAs of these
baseline measures found no significant differences between
the conditions (all p values> .06). Cell means and standard
errors are presented in Table 3.
2.2.2.4. CV reactivity. We computed CV change (delta-)
scores (Llabre et al., 1991) for each participant by subtracting
the baseline values from the averages of the values obtained
during task performance (Cronbach’s a values were .97 for HR
performance values, .96 for SBP performance values, and .93
for DBP performance values). Based on our clear theory-based
predictions concerning the joint impact of the clarity of task
difficulty and incentive value on CV reactivity, we used a priori
contrasts (Rosenthal and Rosnow, 1985) to analyze the
reactivity scores. Contrast weights were +3 for the unclear/
reward cell and �1 for each of the remaining three cells. If
there was any association between baseline values and
3 For the sake of consistency between the two experiments, we used the last
three measures for the computation of baseline measures. Conducting the
analyses with a baseline measure that includes only the last two measures—HR
and DBP significantly decreased over the first four baseline measures and only
the last two measures did not differ from one another ( p values>0.21)—did
not change the statistical results.
reactivity scores, we corrected the reactivity scores with regard
to the baseline values.
2.2.2.4.1. SBP reactivity. SBP baseline values were
correlated with SBP reactivity scores (r =� .36, p <.02). Thus,we included the baseline values as covariate in the analysis of
the SBP reactivity scores. Both the effect for the covariate,
F(1,43)=7.51, p <.01, and the a priori contrast, F(1,43)=9.99,
p <.004, MSE=52.01, were significant. The residual was not
significant (F <1). We further investigated the pattern of
systolic reactivity with focused cell-contrasts.4 As can be seen
in Fig. 2, the pattern of baseline-adjusted systolic reactivity
corresponded to our predictions. SBP reactivity in the unclear/
reward cell (mean=10.33, S.E.M.=2.08) was significantly
stronger than in the unclear/no-reward condition (mean=1.97,
S.E.M. = 2.10), the clear/reward cell (mean = 1.98,
S.E.M.=2.14), and the clear/no-reward condition (mean=4.24,
S.E.M.=2.10), t values (43)>2.07, p values< .03. No other cell
comparison was significant ( p values> .44).
2.2.2.4.2. DBP reactivity. Because the DBP baseline
values were significantly correlated with DBP reactivity scores
(r =� .55, p < .001), we analyzed baseline-adjusted DBP
reactivity scores. The effect of the covariate was significant,
F(1,43) = 22.64, p < .001, as was the a priori contrast,
F(1,43)=8.80, p <.006, MSE=48.91. The test for the residual
was not significant (F <1). The following focused comparisons
revealed that DBP reactivity showed the same 1:3 pattern as
SBP reactivity — as can be seen in Table 4. DBP reactivity in
the unclear/reward condition was significantly stronger than
DBP reactivity in the other three cells, t(43) > 2.13,
p values< .02. All other focused comparisons were not
significant ( p values> .41).
2.2.2.4.3. HR reactivity. HR baseline and reactivity values
were not reliably associated (r =� .20, p >.17). Thus, raw HR
reactivity scores were analyzed. The a priori contrast was not
significant, F(1,44)=2.42, p >.12, MSE=28.83. However, as
can be seen in Table 4, HR reactivity showed the expected
1:3 pattern. Because of the significant influences of gender on
HR reactivity scores, we tested for an interaction between our a
priori contrast and gender. This analysis revealed that gender
did not moderate the joint influences of clarity of task difficulty
and incentive on CV reactivity, t(5.966)=1.96, p >.09.5
2.2.2.5. Task performance. As in the first study, the total
number of recalled letter series and the number of correctly
recalled letter series were analyzed with 2 (clarity of
difficulty)�2 (incentive) ANOVAs. However, no significant
effects emerged (all p values> .15). On average, participants
noted mean=4.75 letter series (S.E.M.=0.37) and correctly
recalled mean=2.52 letter series (S.E.M.=0.34). Furthermore,
neither the number of totally recalled letter series, nor the
numbers of correctly recalled letter series were significantly
4 Given our clear directed a priori hypothesis, one-tailed tests were used for
the comparison of the unclear/reward condition with the other three conditions5 Corrected degrees of freedom were used for the test because variances were
not homogeneously distributed.
.
M. Richter, G.H.E. Gendolla / International Journal of Psychophysiology 61 (2006) 216–225 223
associated with CV reactivity (� .22 < r values < .05,
p values> .15).
2.2.3. Discussion
Experiment 2 replicated and extended the results of
Experiment 1, supporting again the predictions of motivational
intensity theory (Brehm and Self, 1989) and its integration with
Obrist’s (1981) active coping approach to cardiovascular
arousal by Wright (1996). As in Experiment 1, systolic
reactivity varied only in the unclear difficulty conditions in
dependence on incentive value: When participants could earn
the monetary reward of 10 Swiss Francs by successfully
performing the demanding memory task, systolic reactivity
was stronger than when participants could not win the
monetary reward. In the clear difficulty condition, systolic
reactivity was low and did not differ between the incentive
conditions. Also DBP and HR reactivity showed the same
1:3 pattern. However, the pattern of the latter did not reach
the level of significance and involved gender differences.
One shortcoming of this study, however, that is of minor
importance might be that the incentive value manipulation was
only reflected on the multivariate level and not as pronounced
on the single ratings. One may speculate that a reward of
10 Swiss Francs is perhaps not high enough to result in
noticeable effects on subjective reports of success importance,
but high enough to result in an increase in incentive value.
However, it is also clear that self-report measures have their
own problems (see Wilson and Dunn, 2004) and that zero-
effects can have multiple reasons. Another reason for the zero
effects in Experiment 2 might have been that we changed our
questions assessing success importance. Questions in Experi-
ment 1 were more directly related to incentive characteristics of
the reward (‘‘How attractive does the poster appear to you?’’
and ‘‘How interested are you in winning the presented
poster?’’) whereas questions in Experiment 2 (‘‘How attractive
does task success appear to you?’’ and ‘‘How important is it for
you to successfully perform the memory task?’’) were more
strongly related to incentive characteristics of success. Perhaps
participants in Experiment 2 felt that they could appear as lazy
if they indicate that success is not attractive or important for
them. As a result, they may have tried to prevent low ratings on
both questions. More important than a significant verbal
manipulation check is the predicted significant effect on the
dependent measure – CV reactivity – and that there is no
plausible alternative explanation that could account for the
pattern of SBP reactivity better than an effective manipulation
of incentive value combined with clear vs. unclear task
difficulty (see Sigall and Mills, 1998).
One might wonder that difficulty ratings of participants in
the clear task difficulty conditions were not as high as one
could expect. Ratings were clearly higher than the scale mean,
but differed from the scale endpoint of nine, as well. Multiple
reasons could account for the finding that difficulty ratings did
not reflect objective task difficulty. For instance, participants
might have tended to avoid extreme ratings, especially ratings
of extreme difficulty. It might have been difficult for
participants to imagine the difficulty of learning 30 letter
series within 5 min. Therefore, one should not conclude based
on difficulty ratings alone that the task was not very difficult.
Compared to other difficulty levels of the memory task,
which have been used in previous studies (e.g., Gendolla and
Krusken, 2002a,c), the task we have administered in this study
was indeed extremely difficult. Furthermore, it is obvious that
it is very difficult, maybe even impossible, to learn correctly
30 letter series within 5 min. Even if one underestimates task
difficulty at the beginning of the memory task, after the rapid
successive presentation of the first letter series it becomes clear
that it will be very hard to succeed in this task. Thus, task
difficulty ratings did not limit our interpretations.
In summary, Experiment 2 further supported the predictions
of motivational intensity theory (Brehm and Self, 1989) for
unclear task difficulty. Incentive value affected SBP responses
only when difficulty was unknown. When participants had
received information about the difficulty of the memory task,
they mobilized only little resources because the level of
necessary effort exceeded their level of incentive value in both
incentive conditions. Furthermore, Experiment 2 extended the
results of Experiment 1 by demonstrating that SBP responses
are also proportional to incentive value when task difficulty of
an extremely difficult task is unknown. Although success was
impossible, participants invested relatively high resources
when they were ignorant of task difficulty and performance-
contingent incentive was high.
3. General discussion
Two experiments investigated CV reactivity as an indicator
of resource mobilization in the context of a memory task with
either unclear or clear task difficulty. By administering an easy
(Experiment 1) and a very difficult memory task (Experiment
2), we investigated two difficulty levels that are important from
a theoretical point of view. For both low and extremely high
difficulties, we found the expected moderation of CV responses
by clarity of task difficulty. When task difficulty was unclear,
incentive value directly determined systolic reactivity: Mone-
tary reward or an attractive poster resulted in stronger systolic
and diastolic reactivity (Experiment 2) compared to no reward
or a less attractive prize. When task difficulty was clear,
participants did not invest any effort due to low task difficulty
(Experiment 1) or because of incentive value falling short of
the effort necessary to cope with the demanding task
(Experiment 2). As could be expected for physiological reasons
(Wright, 1996), the reactivity pattern was the most pronounced
for systolic reactivity. However, comparable with preceding
experiments (e.g., Bongard and Hodapp, 1997; Lovallo et al.,
1985; Smith et al., 1990), the pattern of DBP and HR
(Experiment 2) reactivity at least resembled the pattern of
SBP reactivity.
In summary, the pattern of CV reactivity clearly supported
the predictions of motivational intensity theory (Brehm and
Self, 1989) for unclear task difficulty. The experiments thus
make an important contribution to close a gap in the empirical
support for this approach. So far, researchers have investigated
the predictions of this model only for fixed and unfixed task
M. Richter, G.H.E. Gendolla / International Journal of Psychophysiology 61 (2006) 216–225224
difficulty (see Richter et al., in press; Wright, 1996; Wright and
Kirby, 2001 for reviews) and did not pay much attention to CV
responses in tasks with unclear difficulty. Preceding relevant
experiments did either not include a direct manipulation of the
clarity of task difficulty (e.g., Elliot, 1969; Fowles et al., 1982;
Tranel et al., 1982) or they did only assess CV responses
immediately prior to but not during task performance (Wright
et al., reported in Wright and Brehm, 1989). Our experiments
demonstrate for the first time that CV reactivity during active
coping is directly determined by incentive value under
conditions of unclear task difficulty.
But the results of our experiments go also beyond supporting
motivational intensity theory. They offer an alternative account
for the results of earlier studies, which found a positive
association between CV responses and incentive value (e.g.,
Elliot, 1969; Fowles et al., 1982; Tranel et al., 1982). So far, the
common explanation in terms of motivational intensity theory
was the unfixed difficulty hypothesis: CV reactivity varies in
dependence on incentive value due to unfixed task difficulty. The
present results make it also plausible that this covariation was
caused by unclear task difficulty. Probably, in all of these
experiments, the exact level of task difficulty was unknown for
participants. Consequently, success importance directly deter-
mined task engagement. In particular, this explanation fits well
with Elliot’s (1969) experiment. In that study, CV responses
showed a proportional relationship with incentive value during
the first trials in the performance period. During later trials CV
responses were dissociated from incentive value. Possibly,
participants formed an impression of task difficulty during the
first trials and did not have to rely any longer on incentive value
as indicator of resource mobilization. Thus, the unclarity
hypothesis seems to be an explanation for these earlier studies,
which is as plausible as the unfixed hypothesis.
The present findings for task performance were in accor-
dance with previous research, which has shown that CV
reactivity and task performance are only loosely connected
(e.g., Gendolla et al., 2001). Only in Experiment 1 we found a
positive association between systolic reactivity and the number
of memorized letter series. Furthermore, performance values
reflected that participants in the unclear/attractive condition did
not only work harder but also more reliable than participants in
the unclear/unattractive condition. In Experiment 2, we could
neither replicate any of these effects, nor observe any
relationship between resource mobilization and achievement.
However, because task performance is not a direct function of
effort but a product of ability, strategy, and effort (Locke and
Latham, 1990), this is not surprising. Effects of ability or
strategy can mask the relationship between effort and
achievement and explain why researchers sometimes find an
association between effort and achievement and sometimes not.
Furthermore, there is evidence that tasks that rely more
strongly on attention processes than our memory task are
probably more promising in showing a relationship between
CV responses and performance (e.g., Gaillard and Kramer,
2001; Gendolla and Richter, in press).
In summary, both experiments provide evidence for the
predictions of Wright’s (1996) integrative analysis that the
effects of incentive value on cardiovascular reactivity depend
on the clarity of task difficulty. If task difficulty is known to the
performer and either low or very high, incentive value does not
moderate CV reactivity. But if task difficulty is unclear, CV
responses are proportional to incentive value and independent
of objective task difficulty.
Acknowledgement
We would like to thank Anja Eichmann, Alexandra Russell,
and Annick Tinembart for their help by serving as experi-
menters, and Kerstin Brinkmann for helpful comments on an
early draft of the manuscript.
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