CONGRESS CAMPAIGN

A PRESENTATION

BY- RITIKASTUDENT ID-

BURNING ISSUES

• Safety of Women• Water and electricity problem• Need for progressive and secular

government• Corruption

HOW DID THEY PITCH??

• Covered key points in their manifesto• Organized rallies• Media interactions• Press Releases• Use of slogans

•

WHAT WENT WRONG??

Campaigning began very late.

No efforts in branding CM

candidate.

Internal rifts

Poor use of advertising and PR/ social media

SUGGESTED PLAN

Reinforcement

Concentrating the

campaign around Maken

Effective Pr strategy

Maximising the media interaction

Effective Advertising

AJAY MAKEN- CONSTRUCTING THE LEADER IMAGE

• Born in the family of a freedom fighter.• A DU gradate in BSc. (Hons.) • Implemented CNG based Public Transport system.• Credited with privatization of electricity.

ADVERTSING PLAN

• Outdoor and Transit advertising• Ads seeded in between film screenings.

PR STRATEGY• Projecting Maken as the leader of the masses and unanimously

chosen by the party members.• Urge public to trust the party which has the maximum

experience• Active use of social media• Popular slogans• Increasing the media exposure• Associating with NGOs on public issues• Attempt to build the connect by announcing helplines,• Increasing visits in constituencies and registering a presence at

all major events.

WHAT MORE??

• Use of Nukkad-sabhas to profess about the manifesto.

• Events in colleges, malls, socities, etc.• Involving youth congress to come up with

more ideas and target young voters.• Implementation through nukkad sabhas and

youth march

ROADMAP

Float the influence Public

Level of need

Opinion Influencers

Opposite Views

Personal Need

WHAT GETS COMMUNICATED AND HOW DOES IT GET COMMUNICATED MATTERS THE MOST!

THE APPROACH SHOULD ALWAYS BE OUTPUT DRIVEN!!