inbound marketing workshop - introduction
DESCRIPTION
TRANSCRIPT
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Introduction toInbound Marketing
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Who am I?
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Digital Citizen
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Career Path
Apps
Databases
HMI
Controllers
Instrumentation
Information Food Chain
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Career Path
Engineer Business Owner
Blogger Inbound Markete
r
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Traditional Marketing
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Outbound is broken!
800-555-1234AnnoyingSalesperson
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Draw a crowd
Inbound Marketing
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Ch-ch-ch-ch-changes
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Power Shift
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PowerShift
Democratization
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PowerShift
Web 2.0
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PowerShift
Trust
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New Rules
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New Rules
Mixed Norms
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New Rules
Gift Economy
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Search Evolution
Search Evolution
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Now what?
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Solution
Content
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Solution
Spread Ideas
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Solution
Measure & Convert
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Inbound Marketing
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Inbound Marketing
Create
Optimize
Promote
Convert
Analyze
Five Steps
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Inbound Marketing
Wits vs. Wallets
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Inbound Marketing
Lower Cost Per Lead
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Step One:Content Remarkable
Readable
Shareable
Blogging
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Step One:Content
Value vs. Volume
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Step Two:Optimize
Inbound Links
URL
Page Titles
Other
SEO Factors
Search Engine Optimization
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Step Two:Optimize
Popularity vs. Payola
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Step Three:Promote
Social Media
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Step Three:Promote
Selfless vs. Selfish
Me
MyselfI
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Step Four:Convert
Landing Pages
1) Call to action
2) Conversion form
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Step Four:Convert
Clear vs. Confusing
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Step Five:Analyze
Analytics
Structure
Sitemaps
Crawl errors
Keywords
Traffic
Metrics
Visits/visitors
Time on page/site
Bounce/exit rate
Conversion rate
Engagement
Analysis
Segmentation
A/B testing
Competitive Intelligence
If it can’t be measured,it can’t be managed.
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Step Five:Analyze
Data vs. Dice
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Next
Create
Optimize
Promote
Convert
Analyze
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Thank You
Email:[email protected]
Blog:domesticatingit.com
Twitter:@JonDiPietro
Book:“Social Media for Engineers & Scientists”leftbrainhandbook.com