INBOUND MARKETING FOR CONSTRUCTION COMPANIES

A publication of

BUILD A STRONG FOUNDATION

SET GOALS

& STRATEGY

The primary aim of inbound marketing is to create an awareness about the quality and credibility of your services thereby creating relationships: people work with individuals and companies they know, like and trust.

• What are your goals? • What are your current marketing efforts? • What have you tried? • Who is your target audience? • Where is your target audience located? • What are their problems? What are they

looking for?

RESPONSIVE

WEBSITE

• Build Smart and Effective Website with the right tools

• Your website is the epicenter of all marketing activities.

• Connect marketing channels in some way to the website in order to measure and track the effectiveness of inbound marketing efforts.

CREATE

TRAFFIC

By creating large amounts of helpful, valuable information, your target audience will be led to your website.

• Blogs • Website pages • Social media • Press releases • Photos • Video

• Webinars • Presentations • Video Testimonials • Branded Social Media Channels • Informational Blogs

• Newsworthy Press Releases • Targeted Emails and Lead Nurturing • Project Portfolios • EBooks and Whitepapers • Search Engine Optimization

LEADS &

SALES

Traffic is very nice, but leads are better. So, how is traffic turned into leads? You can •Develop compelling offers (eBooks, webinars, free trials, consultations) •Design eye-catching call-to-action (CTA) buttons •Craft perfect landing pages (conversion pages)

MEASURE YOUR

SUCCESS

Today, everything we do on the web can be measured and it should be! Measurement is the most important part of building an ever-improving marketing program.

• Website visitors • Organic visitors • Paid visitors • Social media visitors • Keyword rankings • Inbound links

• Search rankings • Number leads • Source of the leads • Activity of the leads • Conversion rates

Credits: http://www.constructionmarketingassociation.org/blog/2014-construction-marketing-outlook-survey-results/ https://www.flickr.com/photos/bradhoc/ https://www.flickr.com/photos/ginnerobot/ https://www.flickr.com/photos/epsos

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