Media consumption has changedThe Discovery ChallengeThe Discovery Challenge

Mobile devices leading this disruption

43People check their

smartphones

times a day

Users don’t read through entire articles(at least 78% of them)

Source: Slate, 2013

Today, everyone can be a publisher

2.4m tweets within

24 hours

Then

Now

Traditional business model is collapsing

198mpeople worldwide

use ad blockers

Sources: Google, 2014; Business Insider, 2015

$21.8bnworldwide revenue loss for publishers

56%of digital ads served

are never seen

The new publisher: masters of digital storytelling

They outperform traditional media

50m monthly visits

20m monthly

visits16mmonthly

visits

17m monthly

visits

Vice BuzzFeed Washington Post Boston Globe

$2500

$1500

$250$70

Their valuations easily surpass traditional publishers

Media Company Valuations($millions)

The new publishers’ DNA:Formats + Data + Ubiquitous distribution

How can the rest of the field catch-up?

The leading global user engagement

publisher platform

Playbuzz cracked the DNA of digital publishing & storytelling

VS.

A growing library of media formats

Gallery QuizTriviaPersonality QuizListFlip CardsRanked List

Countdown ListPoll

Open List

Photo Caption

Video

Soon

Soon

SoonSoon

Content authoring...

…that can be embedded on multiple websites

And promoted on the publishers’ site, feeds and mobile app…

…as well as their social channels

The world’s leading publishers use Playbuzz to remain relevant

5,000+

publishers can’t

be wrong

A worldwide community of publishers and content creators

40,000+authors

6,000+items per month

200+countries/territories

40+languages

Maximizing impact through audience engagement and social sharing

Phenomenal engagement metrics

11%Share rate 94%

Completion rate4:30 minSessions

Off-the-charts engagement

Playbuzz’s per-item

engagement rates are three times higher

Source: Digiday

Playbuzz.com features the best items

And became a viral hit

Yahoo

BBC

Mail Online

The New York Times

The Guardian

NBC News

Fox News

BuzzFeed

The Huffington Post

Playbuzz

2,112,079

2,283,898

2,467,753

2,634,928

2,817,276

3,201,048

4,407,667

7,089,734

8,668,569

10,218,843

Most shared websites on Facebook (monthly)

Ranked among the most shared sites

onFacebook

Highest percentageof engagement

per item

Source: NewsWhip, January 2015

Personality quiz

Flip Cards

Swiper

Poll

Trivia

List

Ranked List

Gallery

Playbuzz-powered content seeds and spreads around the world

Explosive growth in Spanish-speaking markets

3m

January

2015

pageviews in LATAM

30m

July

2015

pageviews in LATAM

More publishers and users join everyday

It’s not a popularity contest, but…

600 million Over

total users across the network have shared Playbuzz content more than 10,000 years

Audiences have consumed Playbuzz content for a total

time of more than

Since January, 2014:

250 million times

How we grew from

0 to 80 millionmonthly active users in 10 months

Initial testing

Invested in growingFB users

Targeted the right audience

Created tailor-made content per segment

Invested in each segment to

Promote on FBPosted content

on reddit

Identified relevant audience on Twitter

to engage with our

content

Result:

We grew from

0 to 15,000visitors in January 2014

And then it happened…

And then it happened…

Before

After

Feb 26, 2014

Feb 27, 2014

The content mania chain reaction

At the time, we had 1 in-house content creator

2005 days after this post was published, more

than

people published content on Playbuzz

13MThose 200 articles

brought in

unique visitors in March

2500

Those 13 million visitors brought

new authors

10,000+

The content mania chain reaction

67M

By the end of June 2014, we had

unique visitors

&content creators

Playbuzz content is optimized based on proprietary analytics

Example: post-publishing item optimization to maximize share rates

I Will Survive

Happy You've Got The Love

Don't Stop Believin'

0

5

10

15

20

25

Average Share Rate: 12.5%

Post-publishing item optimization

I Will Survive

Happy You've Got The Love

Don't Stop Believin'

0

5

10

15

20

25

Average Share Rate: 18%

You’re Beautiful

The “empty format button” hack

Create your own buzz

Less is more

AfterBefore

Titles & Thumbnails - test and tweak

What is yourtrue personality?

What is yoursubconscious personality?

12% 16%

Before After

Titles & Thumbnails - test and tweak

Can you actually passan anxiety screening test?

How high is your anxiety?

10% 18%

Before After

What Makes Playbuzz Different?

Playbuzz is like no other viral content website

Editorial staffUGC

vs.

Playbuzz is like no other content discovery platform

vs.

Content

recommendation

Content creation

Playbuzz is like no other social network

vs.

Social media networks Content optimized for

social media

Playbuzz is like no other digital publishing tool

vs.

Exclusive CMS

solutions

Formats embeddable

in any CMS

YouTube as a model

•Tools for creating and publishing content•A destination website and a platform for 3rd party embeds•Community, discovery and monetization•Optional monetization for 3rd party authors & publishers

Playbuzz is the best of all these worlds

Business Model

Programmatic ad inventory on Playbuzz.com

Your ad here

Inventory on publishers’ embeds of Playbuzz content

Native ads on partner

sites

Native campaigns

Fact Sheet

• Founded: 2012• Officially launched: December, 2013• Headquarters: New York and Tel Aviv• Funding: $850K Seed, $3MM Series A, $12MM Series B• Investors: 83North, Carmel Ventures, TheTime, Rutledge

Vine Capital, Saban Capital Group, FirstTime Venture Capital, Oded Vardi

• Employees: 70 + (June 2015)

Offices across the globe

Tel Aviv

Hamburg

Singapore

LondonNew-

York

Already in operationUp next

LATAM

Press Quotes

“The Social Content Sensation Of The Year”

“In November [2014], Playbuzz surpassed the Huffington Post and BuzzFeed as the most-shared site on Facebook.”

“At a time when publishers and platforms can’t seem to swim in their own lanes, PlayBuzz is a notable exception.”

“One of the hottest digital properties, a site that has in just months built the kind of appeal others would be happy with in a decade…”

“Imagine if you could build a website that would beat the top publishers at their own game within 10 months of launching. That’s what Playbuzz did.”

“Meet Playbuzz, the Platform Leveling the Content-Creation Playing Field.”

Thank You!