In this unit you will learn the following conceptsand skills:•How images are anchored with text/words;•Use group work to solve problems;•Practice thinking skills by ‘thinking outside the box’ and seeing patterns and clues in images.

S t a r t

Describe the shape

What is the image part of?

Why might it be in the picture?

What else might be in the picture?

This is part of a much larger picture.....

What is the image?

How might this relate to the

previous image?

This is from the same picture

Draw an image of both objects within a larger picture....

Is this what you expected to

see?

Who might have taken the picture?Why...?

What clues are in the

background/foreground?

This is a bigger section of the picture...

This is 95% of the whole picture.•Where might you see a picture like this?•Who would this be aimed at?•Can you think of a way of making sense of the image by using extra text.

This is the complete image...how does the slogan anchor the image?

Think of how the following images can be anchored...

Click to reveal slogan

Luxury space for seven

Think of how the following images can be anchored...

Click to reveal slogan

Natural beauty (Rolex)

Think of how the following images can be anchored...

Click to reveal slogan

Not without a fight (Nike)

The task….

Using a bank of images provided by your teacher, create a magazine advertisement* for:

*remember to anchor imagesthrough your slogan orcatchphrase

a) a new perfume or deodorant;b) a new trainer;c) a holiday destination.