in the senior mobile market - amazon web...

#1 in the Senior Mobile Market*

We have succeeded in turning a bold idea into the world’s most complete offering in easy mobile communication for seniors. “We,” of course, includes every one of our partners that has contributed to and profited from the success of this endeavor. Together we have made Doro the #1 brand in Europe’s Senior Mobile Market as confirmed in major countries such as

Germany, the UK and France in 2011*. And along the way Doro has received some of the most prestigious international design awards – a tribute to our belief in designing products for seniors, with seniors.

*Source: GFK 2011

Janus 2011de la Santé

Seniors 3.0

That seniors represent a diverse target group is nothing new. Still, people approaching retirement today are, in one respect, far different from those of five to ten years ago. Most people born in the 1930s would have retired without ever using a mobile phone, never mind a smartphone. Those born in the 40s who are now retiring have not only had more experience with mobile devices, but also with computers and the Internet.

And they enjoy a more active lifestyle. At Doro, we make it our business to know all we need to about this emerging generation of seniors so we can bring them products suited not only to their needs, but also to their desires.

The ‘new’ generation

CONSUMER INSIGHT #1Seniors are attracted to technologyfor keeping in touch with relatives,maintaining social interaction andmonitoring their conditions.

Source: Ipsos/Synovate December 2011

That’s why we conduct ongoing research with the help of Ipsos/Synovate. Through in-depth surveys we study the habits and attitudes of seniors in major markets. We also monitor trends in senior health and fitness. Because knowing how seniors differ

from each other is a prerequisite for developing a broad range of products, including mobile health applications, to suit different types of people. And knowing which seniors are likely to embrace our products means we don’t miss.

Seniors are not defined by the years in their life, but rather by the life in their years.

...50 at heartOver 65, but...

The Doro Senior Segmentation Model

Low Techno involved

High Techno involved

Planning andutility driven

Spontaneous andpleasure driven

MODERNPIONEERS

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hearingsecurity

seeing handling

CONSUMER INSIGHT #2after age 50, the proportion of deaf people begins to increase sharply, with 55% of people over 60 either hard of hearing or deaf.

Source: NHS Information Centre, 27 October 2010

Challenges still arise

Instead, we’ve become the brand that others try to copy. Seniors today may feel younger than their years, but even the mostphysically active will notice a small but gradual deterioration in their hearing, dexterity and vision that comes with aging. Research we have commissioned tells us what seniors really want and need.

And by involving them in the development of new products, we’ve developed expertise in product development that helps our users manage these often subtle physical challenges they need to cope with.

If seniors only wanted big button phones, then Doro would be just another brand among many.

More than big buttons

By working with audiologists, hearing aid specialists and organi-zations such as action on Hearing Loss (formerly RNID) and The Swedish association of Hard of Hearing People, we create the mobile phones that enhance hearing capability. To achieve this we

combine adjustable frequency settings for customized tone and amplification with other practical features such as Hearing Aid Compatibility (HAC), strong vibrating signal, visual ring indicators, long SMS tones and vibration, and more.

Our product development is strongly influenced by organizations such as the Royal National Institute of Blind People (RNIB) and The Swedish association of the Visually Impaired (SRF). We combine sharp, high-contrast displays with carefully verified

background colors and themes. Display brightness and text sizes are adjustable. Menus offer large, specially designed icons that are accessed using large, separated keys with concave surfaces and high-contrast characters.

More than loud sound. More than large fonts.

Hearing SeeingaVERaGE HEaRING DEGRaDING wITH aGE

Optimized screens – Alternative themes and colors optimized for various types of vision impairments.

CONSUMER INSIGHT #346% of people age 65+ consider loudand clear sound an absolute requirementfor their next mobile phone purchase.


CONSUMER INSIGHT #482% of seniors age 65+ have vision related problems.

Source: Senior Strategic

Loud and clear sound

Hearing Aid Compatible

Adjustable frequency

Large separated keys

Adjustable contrast and theme

Adjustable text size

Doro offers peace of mind for both users and their relatives. All Doro mobiles come with an emergency button discreetly integrated in the back of the phone. Once activated, it automa-tically sends SMS alerts and places calls to selected contacts.

In addition, our ICE (In Case of Emergency) function stores vital information such as doctor contact, allergies, blood type, medication, etc. that can be critical for first responders. Some models offer advanced security functions using GPS location.

All Doro mobile phones and accessories are specially developed and designed to be easy to use and to handle. Easy to grip. Easy to connect with cables and charging cradles. Easy camera and SMS at the touch of a button. Plus, Doro SMS Remote Helper

allows relatives or trusted friends to remotely manage reminders and contacts. To achieve all this we involve seniors and work closely with Ergonomidesign, one of the world’s most decorated industrial design consultancies and experts in the field of Inclusive Design.

More prepared for an emergency. Brilliantly simple.

Security Handling

Maria Benktzon – Professor and Industrial Designer at Ergonomidesign, and pioneer in the field of Inclusive Design.

In Case of Emergency – Function for storing more detailed and vital user information as well as who to contact in case of an emergency.

Emergency button – Subtly designed security function for alerting relatives or other contacts that help is needed.

Ergonomic details – The rubber thumb bar on this slider phone provides greater tactile sensitivity for easier opening and closing.

CONSUMER INSIGHT #546% of seniors age 65+ feel insecure.


CONSUMER INSIGHT #642% of seniors age 65+ have problems gripping or handling.


Security functions

Ergonomic design

Easy menu handling

Hide unwanted functions

Geared up for pushing forward

Senior Consumer Market

Devices

Partnerships – content, applications, services, sensors

mHealth Market

apps

fixed line telecareon mobiles internet / cloudon devices

We answer various needs in the Senior Consumer and mHealth markets by offering single blocks as well as more sophisticated block combinations involving partner expertise in areas such as content, services and applications.

CONSUMER INSIGHT #7More than 60% of seniors today asktheir children or grandchildren foradvice or help regarding their currentmobile phone.


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Building blocks to Senior Consumer & mHealth markets

We call it “Doro Experience®,” a name we intend to make synonymous with easy, Android and Windows-based devices, apps and services developed specifically for seniors. Even 3rd party devices can be delivered with Doro Experience® installed. And thanks to our specially developed cloud application, Doro Experience® makes it easier for seniors to stay connected with family and provides greater peace of mind for everyone.

Doro Experience®* – connecting generations through the cloud The launch of our next major development marks the beginning of a new era at Doro – and new possibilities for seniors.

Doro Experience® Manager makes it easy for people to share photos with their parents and provide remote assistance through the cloud.

Doro PhoneEasy® 740 – Our first smartphone is not only easy to use, but also easy to sync and to manage through the cloud.

Portions of this page are modifications based on work created and shared by Google and used according to terms described in the Creative Commons 3.0 Attribution License, original to be found at http://www.android.com/branding.html.

* patents pending

forwindows and

More than a big button multi-platform app.

Peace of mindand ‘in touch’Doro Experience® combines a straightforward user interface, a selection of applications and a web-based service through which the user, a relative or a service provider can configure content and applications. Doro Experience® works offline on smartphones, tablets and PCs based on either Windows or Android operating systems. Seamless synchronization with the Doro Experience® cloud-based platform and services enables transparent updates. Through the Doro Experience® Manager web-based application,

relatives or service providers with access rights can remotely configure the device-based Doro Experience® application and content. Thanks to this platform, they can instantly share photos with their parents, set up reminders and provide remote assistance from anywhere in the world. Other mHealth and leisure type applications and content are available through Doro Selection, a growing collection of highly relevant apps for seniors developed through a partnership program established by Doro.

Doro Selection – A growing collection of well-organized apps and content. Selected from partners or developed by Doro, specifically for seniors.

Thanks to our unique Doro Experience® interface all functions are very easy to read and to use every step of the way. Instantly view photos from family no matter where they are, share pictures of your own, send and receive messages, get the latest news, visit websites, and much more.

Real time news

Portions of this page are modifications based on work created and shared by Google and used according to terms described in the Creative Commons 3.0 Attribution License, original to be found at http://www.android.com/branding.html.

forwindows and

;...Doro connect easy to Facebook

Technology to care, at home and on the move.Hypertension, Obesity and Diabetes are just some of the conditions that affect seniors and that are suitable for management using mHealth applications. The focus within health-care is shifting from ‘curing’ to ‘preventing’ in order to reduce inpatient costs. Doro is developing solutions to assist Healthcare providers address issues such as Long Term Condition management, poor medication adherence, the need for dignified and integrated telecare support and clinical trial efficacy that delivers optimal outcomes. How?

By enabling both consumers and healthcare professionals access to information that can be used to improve patient outcomes and enhance the quality of care provided. At Doro our aim is to provide modern telecom technology that brings greater reassurance to seniors while helping to fight the increasing costs of delivering traditional health-care. This is what we have in mind when developing our mHealth and telecare products and applications roadmap.

CONSUMER INSIGHT #850% of 60+ people have one or more LongTerm Condition (diabetes, hypertension etc).

Source: General Household Survey UK 2006

Doro Secure 211 – Reliable, easily deployed GSM/GPRS telecare gateway that enables people to continue living at home longer.

Doro PhoneEasy® 409G – Mobile phone that doubles as a glucometer for diabetics on the move.

Doro Medixine reminder – Easy medication reminder service for improving medication compliance.

mHealth and TeleCare

CONSUMER INSIGHT #9Seniors today are more technologically mature and close to 80% of those aged 65+ now have access to a mobile phone.


The world’s largest easy mobile rangeDiscover our comprehensive offering including the very latest from Doro.

New products for 2012!

Doro PhoneEasy® 715

Easy to use 2G camera phone with a slide design that is both practical and stylish. Combines 2MP camera with a large display and spacious, slide out keypad. Direct memories, SMS button and predictive text make dialling and texting easy.


Stylish and durable 2G clamshell phone for answering and ending calls with a simple flip. Features an easy to use 2MP camera and a large, 2.4” sharp color display. Also includes MMS, FM radio, charging cradle and keys for SMS/MMS, camera and direct memories.


Brilliantly simple 3G Android smartphone for staying connected with family, friends and the wider world. Easily call, exchange messages, share photos, surf the internet and more thanks to Doro Experience®, a 5MP camera, touchscreen plus a spacious keypad.


mHealth and TeleCare 3G Android smartphone platform specially developed for service providers in these markets. Based on the Doro PhoneEasy® core, it can be custom-ized to include additional features and connectivity such as Continua Bluetooth, NFC, GPS and much more.

– with morestill to come!

Doro TabEasy® – Coming soon, the first Android tablet developed expressly for helping seniors stay connected with loved ones and the wider world.

Loud and clear sound

THearing Aid Compatible Easy menu handlingErgonomic design

STaNDaRD FEaTURES ON aLL DORO MOBILE PHONES

M3/T3


» Start-up wizard» Display 2.0 QCIF» FM radio» Charging cradle» SMS & direct memory keys


» Color display» Alarm & calendar» Display 1.8 CSTN

M3/T3


» 2MP camera» MMS function

» Start-up wizard» Display 2.0 QCIF» FM radio» Charging cradle» SMS, camera & direct memory keys

M3/T4


» SMS & direct memory keys» Display 2.0 QCIF

M3/T4


» FM radio» Charging cradle

» SMS & direct memory keys» Display 2.0 QCIF

M3/T4


» 2MP camera» MMS function» Start-up wizard» Display 2.4 QVGa

» FM radio» Charging cradle» SMS, camera & direct memory keys

M3/T4


» MMS function

» Display 2.4 QVGA» FM radio» Charging cradle» SMS & direct memory keys

M3/T4


» 3.2MP camera» Dual display

» MMS function » Display 2.4 QVGA» FM radio» Charging cradle» SMS, camera & direct memory keys

M3/T4


» 2MP camera» MMS function» Start-up wizard» Display 2.4 QVGA» FM radio» Charging cradle» SMS, camera & direct memories keys

M3/T4


» Doro Experience®

» 5MP camera» Security function with GPS location» Slide out keypad» Charging cradle

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Adjustable text size Hide unwanted functionsAdjustable frequency Security functionsLarge separated keys Adjustable contrast and theme

Doro Secure® 680 – Platform

» Localization Alarm SMS & Position» Auto reply» Geofence» Point the way

Doro PhoneEasy® 780 – Platform

» Doro Experience®

» Security function with GPS location» 5MP camera» Telecare function» mHealth

Doro HandlePlus 334gsm

» 4 memory buttons with name index» One-touch emergency calls and SMS alerts» Speakerphone and vibrating ringer» Charging cradle

CONSUMER INSIGHT #10Nearly 60% of people age 40-64offer advice and recommendations to their parents regarding technical products and services.

Source: Ipsos/Synovate December 2011DO

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Specially developed products and solutions for situations that require an even greater degree of assistance.

Doro PhoneEasy® 338gsm

» 3 direct memory keys» Optional receive-only SMS» One-touch emergency calls and SMS alerts» Charging cradle

M3/T3 M3/T4M3/T3 M3/T4

Feature listCalling/Talking

List top 10 contacts first • • • • • • • • • – –

Multiple numbers per contact • • • • • • • • • – –

Photo phonebook • • • • – – • – – – –

Phonebook positions 300 300 300 300 300 100 300 300 100 50 –

One touch memories 2 3 4 3 3 3 2 3 – 3 5

Backlit keypad • • • • • • • • • • •

Hearing

Polyphonic ring tones 20 20 20 20 20 6 20 7 9 10 10

Tone control • • • • • • • • • – –

Volume settings 7 7 7 7 7 7 7 7 7 7 7

Vibrating ringer • • • • • • • • • • •

Visible ring indicator • • • • • • • • • – –

Speakerphone • • • • • • • • • • •

Hearing Aid Compatibility Rating M3/T4 M3/T4 M3/T4 M3/T4 M3/T4 M3/T4 M3/T3 M3/T3 – M3/T3 M3/T3

Maximum receiving amplification (dB) 35 35 35 35 35 35 35 35 35 30 30

Maximum ringer volume (dB(A)) at 1 meter > 83 > 85 > 85 > 83 > 85 > 83 > 83 > 83 > 83 > 83 > 83

Seeing

Colour display • • • • • • • • • – –

Big display text • • • • • • • • • • •

Adjustable text size • • • • • • • • • – –

Adjustable background colors and themes • • • • • • • • • – –

Backlit display • • • • • • • • • • •

Wallpapers • • • • • • • • • – –

Display size (H x W mm) 49x36 49x36 49x36 49x36 42x34 42x34 31x39 31x39 27x37 23x36 23x36

Resolution (H x W pixels) 320x240 320x240 320x240 320x240 220x176 220x176 176x220 176x220 96x128 64x102 64x102

External display – • – – – – – – – – –

Handle

Startup wizard • – – • – – • • – – –

Keylock • • • • • • • • • • •

Dedicated keylock button • – – – – – – – – – •

Separated concave keys • • • • • • • • • • •

Hide unwanted functions • • • • • • • • • • •

Safety

Emergency call button • • • • • • • • • • •

ICE (In Case of Emergency) • • • • • • • • – – –

Remote programming (OTA) • • • • • • • • – – –

Other functions

Bluetooth 3.0 3.0 3.0 3.0 2.2 – 3.0 – – – –

Calendar with reminder • • • • • • • • • – –

Daily reminder • – – • – – – – – – –

FM-radio • • • • • – • • – – –

Torch • – – – – – • • – – –

Wake up alarm • • • • • • • • • – –

Games • – – • – – – – – – –

Calculator • • • • • • • • • – –

VCard support • • • • • • • • • – –

SMS/MMS

SMS • • • • • • • • • receive only –

SMS key • • • • • • • • – – –

Predictive text • • • • • • • • • – –

MMS • • • • – – • – – – –

Voice message (MMS) • • • • – – • – – – –

SMS and MMS reminder • • • • • • • • – – –

Camera

Camera resolution (megapixel) 2 3.2 – 2 – – 2 – – – –

Camera flash – • – – – – – – – – –

Image viewer • • • • – – • – – – –

Technical specifications

Standby time (up to hours) 533 533 533 533 533 533 533 533 500 566 566

Talk time (up to hours) 12 11,5 11,5 12 8,2 8,2 12 12 8 3,4 3,4

Memory card type SD micro SD micro SD micro SD micro – – SD micro – – – –

GSM (band) 900/1800/1900 • • • • •* • • • • • •

3G – • • – – – – – – – –

Charging pod included • • • • • – • • – • •

Universal Charging solution (UCS) • • • • • – • • – – –

Headset included • • • • • • • • • • •

Handset size (mm) 100x50x17 102x53x23 102x53x23 101x52x20 100x52x22 102x52x21 118x53x13 118x53x13 125x51x15 125x52x16 125x52x16

Handset weight including batteries (g) 103 115 115 103 103 98 82 80 95 97 95

Battery included (type) Li-ion 800 mAh

Li-ion 1000 mA

Li-ion 1000 mA

Li-ion 800 mAh

Li-ion 800 mA

Li-ion 800 mAh

Li-ion 800 mAh

Li-ion 800 mAh

Li-ion 850 mAh

Li-ion 850 mAh

Li-ion 850 mAh

SAR tbc 0.474 0.497 tbc 0.355 0.218 0.790 0.802 0.578 0.521 0.756

*850/900/1800/1900 While we have made every attempt to ensure that these specifications are correct, Doro is not responsible for any errors or omissions, or for the results obtained from the use of this information.

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Find out more!

www.doro.com

www.doro.com/experience

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in the senior mobile market - amazon web...

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