1. 1. IInn sseeaarrcchh ooff tthhee ggoooodd bbuussiinneessssCan individual incentives aim to develop asostainable economy ?
2. 2. IInn sseeaarrcchh ooff tthhee ggoooodd bbuussiinneessssCan individual incentives aim to develop asostainable economy ?
3. 3. IInn sseeaarrcchh ooff tthhee ggoooodd bbuussiinneessssA. Unilever : a powerful and old firm1. History2. A dominant paper on the market anddevelopmentB. Are we going to a sostainable economy1. A mondial aim2. Solutions and limits
4. 4. IInn sseeaarrcchh ooff tthhee ggoooodd bbuussiinneessssA. Unilever an old and powerful firm1. History 1930-2000 : the born 2000-2011 : the growth 2011-nowadays : the specialization
5. 5. IInn sseeaarrcchh ooff tthhee ggoooodd bbuussiinneessss2. A dominant paper on the market Concentration on mains sectors A strategic economic policy
6. 6. IInn sseeaarrcchh ooff tthhee ggoooodd bbuussiinneessss2. A dominant paper on the market Concentration on mains sectors A strategic economic policy
7. 7. IInn sseeaarrcchh ooff tthhee ggoooodd bbuussiinneessssThe evolvment http://www.youtube.com/watch?v=nShlnBJko5s
8. 8. IInn sseeaarrcchh ooff tthhee ggoooodd bbuussiinneessssB. Are we going to a sostanaible economy ?1. A mondial aim Increasing in greenhouse gas, deforestation, global warmingand climate change pprrootteeccttiioonn ooff oouurr eennvviirroonnnneemmeenntt !! International summits, market for pollutions rights, nongovernment organizations
9. 9. IInn sseeaarrcchh ooff tthhee ggoooodd bbuussiinneessssCarbon emission by countries
10. 10. IInn sseeaarrcchh ooff tthhee ggoooodd bbuussiinneessssParticipation for Kyoto Protocol
11. 11. IInn sseeaarrcchh ooff tthhee ggoooodd bbuussiinneessss2. Solutions and limits Green tax ? More stricts regulation ? Limits : free riders, just possible with high profits case of Unilever : decrease in the turnover, a decline of 4,3% = a sense of orientation in sostainable production it is alreadypossible ? economic crisis context