in search of patterns at the desk

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In Search of Patterns at the Desk: An Analysis of Reference Question Tracking Logs Susan [Gardner] Archambault Loyola Marymount University, Los Angeles (USA)

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"In Search of Patterns at the Desk: An Analysis of Reference Question Tracking Logs" is being presented at the 4th QQML 2012 International Conference in Limerick, Ireland.

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Page 1: In Search of Patterns at the Desk

In Search of Patterns at the Desk:

An Analysis of Reference Question Tracking Logs Susan [Gardner] Archambault

Loyola Marymount University, Los Angeles (USA)

Page 2: In Search of Patterns at the Desk

Loyola Marymount University

Private Catholic University in Los Angeles, CA

5600+ undergraduates and 1900+ graduates

William H. Hannon Library opened in 2009

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Reference Service at LMU

24/5 Information Desk Staffed by students,

library staff, outsourced staff

Desk encounters recorded using Gimlet question tracking system

14,210 volumes in the print Reference Collection

Over 200 Electronic Databases

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Gimlet Interface

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Purpose of Study

Content of questions (subject, difficulty level)

Content of answers (characteristics of sources used, accuracy)

Patterns (by patron type, service provider, subject, or time)

Develop reference question tagging scheme

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Methodology

Content analysis of LMU reference questions, Fall 2010/Spring 2011 academic year

Excel file data dump, deleted all non-reference questions and questions not asked at Info Desk

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Methodolgy

Took free text Q&A fields and recoded into “Reference Tag,” “School/College,” “Subject,” “Exact Source,” and “Quality”

New fields finalized after several rounds of 50-question sample calibrations and “norming sessions” by 3 coders

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Old Reference Tags (Beginning)

1 Citation Style

2 External Web Page

3 Known Item

4 Reference Book

5 Referral

6 Reserves

7 Retrieval

8 Search Construction

9 Topic Source

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Final Revised Reference Tags

1 Catalog Use & Lookup

2 Database Help & Use

3 External Web Page

4 Internal Web Page

5 Reference Book (print)

6 Referral

7 Reserves

8 Retrieval

9 Other

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School/College

1 Business

2 Communication & Fine Arts

3 Education

4 Film & Television

5 Law

6 Liberal Arts

7 Science

8 General Interest

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Quality

1 Inappropriate sources recommended

2 Incomplete

3 Acceptable

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Methodology

• Sampled from 3,422 total questions

• Random 20% sample from all questions at levels 1-3 difficulty on READ (Reference Effort Assessment Data) Scale

• All questions included from levels 4-6

• Total sample size=931 questions

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Methodology

Analyzed sample in SPSS to look at frequencies and relationships

Examined standardized residuals for significance

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Selected Frequencies

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Reference Tag: Totals

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Catalog Use & Lookup: Exact Sources

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Top Vendors: Database Help & Use (More Than 5x)

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Exact Source: Database Help & Use (Used More than 5 times)Database Times

UsedJSTOR 47

Academic Search Complete

45

Proquest 45

PsycINFO 33

Business Source Complete

28

Lexis Nexis 23

Ebsco 21

MLA Intl Bibliography 18

ERIC 17

ATLA 14

Bibloi 14

ABI Inform 13

Mergent 13

CQ Researcher 12

OneSearch 12

WorldCAT 12

Business & Co. R.C. 10

GVRL 9

Lit. Resource Cntr 9

Euromonitor 8

Lit. Criticism Online 8

Soc. Abstracts 8

Science Direct 7

Biography in Context

6

CMMC 6

Opposing Viewpts 6

Proquest Dissert. 6

Sage Jnls Online 6

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Exact Source: External Web Page

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Exact Source: Internal Web Page

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Exact Source: Ref Book (Print)

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College

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Liberal Arts: Subject Areas

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Science: Subject Areas

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CFA: Subject Areas

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Accuracy: Student Worker Versus Librarian

o Database Use & Lookup: • Students

recommend more general sources versus subject-specific

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Who Answered:Above Level “3” Difficulty

LAC Librarians Staff Students

11 252 33 15

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Monthly Patterns

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Shorter & Less Difficult

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Longer Questions (16+ min.)

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More Difficult Questions (Above “3”)

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Patterns By Hour

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Longer Questions (16+ min.)

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More Difficult Questions (Above “3”)

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Day of Week Patterns: Difficulty Level (Above “3”)

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Databases/Higher Difficulty Level (Above “3”)Database Name Time

sDatabase Name Times

Academic Search Complete 30 Business & Co. Resource Cntr. 10

JSTOR 30 CQ Researcher 10

Proquest 28 ABI Inform 10

PsycINFO 20 Mergent 10

Business Source Complete 19 Google Scholar 8

MLA Int'l Bib. 14 OneSearch 8

Ebsco 13 Euromonitor 7

ATLA 12 Gale Virtual Ref. Library 7

ERIC 12

Communication & Mass Media Compl. 6

Lexis Nexis 11 Lit. Resource Cntr. 6

Page 37: In Search of Patterns at the Desk

Patterns By College & Subject

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Colleges with Longer Questions(16+ min.)College Number of Questions

Business 48

Communication & Fine Arts 21

Education 6

Law 5

Liberal Arts 87

Science 10

Page 39: In Search of Patterns at the Desk

Colleges Higher Difficulty Level (Above “3”)

College Times

Business 63

Communication & Fine Arts 27

Education 14

Film & Television 6

Liberal Arts 148

Science 14

Page 40: In Search of Patterns at the Desk

College of Liberal Arts: Subjects with Higher Difficulty (Above “3”)

Subject Times

English 29

History 17

Philosophy 5

Psychology 15

Sociology 5

Theology 23

Page 41: In Search of Patterns at the Desk

Patterns: Fall Versus Spring

Semester Total Questions: CFA

Fall 32

Spring 17

Subject Fall Spring

English 29 11

Psychology 18 7

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More Business Questions On Monday

Day of Week Number of Questions

Sunday 7

Monday 23

Tuesday 18

Wednesday 15

Thursday 8

Friday 10

Saturday 6

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More Theology Questions On Tuesday

Day of Week Number of Questions

Sunday 5

Monday 11

Tuesday 23

Wednesday 13

Thursday 10

Friday 10

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Limitations of Study

Interdisciplinary questions could not be categorized by subject easily

Despite “norming” sessions coders independently coded, so no interrater reliability

Small sample size (20%) for first three difficulty levels

Dependent on desk staff to accurately record all stats

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Key Findings: Collections

Print reference collection used in only 5.9% of all questions

Small group of sources used to answer majority of ref. questions: (29 unique reference titles used for 0.2% of all possible titles)

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Key Findings: Collections

95 unique databases used (48% of all databases available)

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Key Findings: Collections

24% of all reference questions required an internal web page (LibGuide etc.) as a source

50% of all reference questions required the library catalog as a source

41% of all reference questions required a database as a source

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Key Findings: Staffing

More difficult/longer reference questions Oct.-Nov. and Mar.-April; less difficult and shorter in Sept.

Mon-Wed. between 2-6pm should double-staff the desk and have librarian expertise; Sat. is lighter

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Key Findings: Staffing

Librarians answered 81% of all the difficult questions (above a “3”)

Page 50: In Search of Patterns at the Desk

Key Findings: Databases

Business Source Complete

Lexis Nexis

Good candidates for Database workshops based on frequency and difficulty:

JSTOR Proquest Vendor Ebsco Vendor

(show Academic Search Complete and PsycINFO)

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Key Findings: Subjects

Subject areas we serve the most at the Desk (based on difficulty/volume):

Business English Psychology Theology History Education

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Key Findings: Methodology

For Reference tagging scheme, source-based approach worked better than strategy-based

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Thank You to the Other Coders

Alexander JusticeReference Librarian/Ref. Collection Development CoordinatorLoyola Marymount University, Los AngelesEmail: [email protected]

Andrew TootOvernight Information Desk SupervisorLAC/Loyola Marymount University, Los AngelesEmail: [email protected]

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Additional Acknowledgements

Thank you to the William H. Hannon Library Research Incentive Travel Grant

Thank you to the LMU Office of Assessment/Laura Massa

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Additional Information

READ Scale: readscale.org Gimlet: gimlet.us PPT: bit.ly/deskpattern

Contact Info:Susan [Gardner] ArchambaultEmail: [email protected]: @susanLMU