in search of authenticity
TRANSCRIPT
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In Search of Authenticity –Humanising the nature of innovation
Tim Harrap
Head of Collaboration
Lye Cross Farm
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Authenticityoriginal, genuine, real, true to self
Ideas as Innovation
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Contexts of innovation
Culture ProcessIndividual behaviour
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World Values Survey over 40 years+
Human empowerment / source of democracy
Survival -> Self-expression
Traditional societies -> Secular
Emancipative values / human empowerment
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Culture - Company
“…no company has a culture;
every company is a culture.”
Peter Theil: Zero to One
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(R)Evolution of business longevity
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“
“Organizations say they want innovation and creativity when really they want is conformity and collusion.”
Euan Semple
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Control – Create - Empower
• The advent of oligopolistic behaviours
– Field –> processing –> distribution -> retail
• Transformation of business boundaries
– relations between farmers / processors /customers and consumers
– Competition, cooperation, co-opetition?
– Producer organizations, co-operatives
– Coercion? – so last century Tyrell’s Crisps anyone?
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Culture – human aspects
• Not something to be ignored /local/global SMLXL
• e.g. B2B relationsRecognition of business
temperaments
• An approach to innovation - Ego driven .v. the “I” ?Ego + I
• Can the silo walls be broken/dissolved?Internally
• 25-40yrs? Bridging the past and futureGenerational changes
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Jon Husband wirearchy.com
From hierarchy to wirearchy
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Wirearchy a cultural challenge
Transparency – the sharing of information
• What do we share?
• Open architecture? - big questions
Inclusion
• 2005 Communities Dominate Brand?
• Capacity to include difference
Learning
• “Not knowing” & Turning inside out ….
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Process
Systems Thinking
• The art of mindmapping
• The org chart is hyperlinked not hierarchical
Truth
• FB/TW others speak their truth – ability to listen
• Marketing without connection –dampen engagement
Collaboration
• An open gesture or a battle ground?
• Yammer –supermarket introduction after 5 years!
• External partners
• Reverse Perspective
Experimentation
• Command & Control?
• “Best practice is evil” Notter and Grant
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Individual behaviour
• Manager, Leader or Entrepreneur? Melding?Ownership
• Breaking down of barriers between work & play
• Play versus a game with rules (process!)Authenticity
• On the shoulders of giants
• Self and other internal
• Self and other external – dairy networks
Relationship building
• Breaking down of barriers?
• Evidence from WVS – not just SM
Personal Development
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Individual behaviour
• Taking ownership of self in the work environment
– Recognising the violence of fear
• Harnessing self-awareness
– The impact of social media – on everyone
• “Organizations Don’t Tweet People Do”
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Authenticity and the medium
• The Utopia of Rules - Graeber– 19thC Military -> Post Office -> Bureaucracy
– 20thC Military -> Internet -> Curation
• Inter-generational• Post WW2 - 70 years of change
• www > Millennial’s
• Baby-boomer leadership
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Key elements
• Questioning Culture – certainties unravelled• The ideas of Business / Process / Individual
• Dynamism of the whole process• Confluence of bureaucracy & anarchy
– Living that experience
• Consciousness of self – Ego+I
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Reading• Authenticity – Gilmore & Pine
• Cluetrain Manifesto – Levine et al
• Communities Dominate Brands – Ahonen & Moore
• Freedom Rising - Welzel
• Humanize – Notter & Grant
• Modernization, Cultural Change, and Democracy -Inglehart & Welzel
• Not Knowing – D’Souza & Renner
• Organizations Don’t Tweet People Do – Semple
• The Utopia of Rules - Graeber
• The Zero Marginal Cost Society - Rifkin