www.brandlicensing.eu

What our visitors license/manufacture (product categories)

24% INCREASE IN RETAIL ATTENDANCE

2,812confi rmed

meetings held at BLE 2018

TOP STATS

86% meeting

attendance rate

74% of users gave it 4/5 stars

or more

Probably the best feature I’ve seen at a show like this. Being able to search for relevant brands and the representatives of those brands was a unique and brilliant idea. It enabled me to have a clear plan of who I wanted to meet and then get the meetings in.”

Account Director, Fandom

The BLE Matchmaking Service was invaluable in maximising my productivity. As I had a number of objectives, I found the text reminders and scheduling service invaluable in guiding me around the exhibition.”

MD, Tap and Play Technologies

TOP COUNTRIES REPRESENTED

FranceItalyUnited Kingdom United States Spain Germany

NetherlandsPoland Russian Federation Belgium Portugal Denmark

84% of visitors infl uence or have fi nal purchasing authority

7,800+VISITORS(+6% vs 2017)

COUNTRIES (+5 VS 2017)

82

EXHIBITORS (+11% vs 2017)

264

+55 Exhibitor NPS Net Promoter Score (customer loyalty

score between -100/+100)

+44 Visitor NPS Net Promoter Score (customer loyalty

score between -100/+100)

BLE 2018 report

Apparel/Footwear/Accessories 33%

Toys/Games/Hobbies 32%

Gifts & Novelties 26%

Animation 21%

Publishing 20%

Art & Design 19%

Stationery/Paper Goods 18%

Children/Baby Products 17%

TV/Video/Film/DVD/Streaming Media 16%

Food /Beverage 16%

Housewares/Home Furnishings/Decor 16%

Health & Beauty 13%

Video Games 13%

Sporting Goods/Outdoor 12%

Promotions/Incentives Consumer 12%

Electronics/Software/Hardware 11%

Textile & Trim 10%

School Supplies 9%

Mobile/Internet 8%

Private Label 8%

Pet Products 5%

Automotive 5%

www.brandlicensing.eu

Visitor areas of interest

For us BLE is both the highlight and the offi cial start of the licensing year. BLE has been a phenomenal event for our company and we are proud to be exhibiting for our third year in 2019.”

Managing Director - The Point.1888

2,500+ LEADING BRANDS AND PROPERTIES

ACROSS ALL KEY CATEGORIES

BLE is moving in 2019!Join us next year at ExCeL London from 1-3 October 2019 for the 21st edition of the show.

Dates & times:

1st October 2019 9:00 - 17:00

2nd October 2019 9:00 - 17:00

3rd October 2019 9:00 - 16:00

Location: ExCeL London, Royal Victoria Dock, 1 Western Gateway, London E16 1XL

Attendees by visitor type

Manufacturer/Licensee/Distributor/Wholesaler

Brand Owner/Licensor/Property Owner

Professional Services

Licensing Agent/

Consultant

Retail

Promotional/Advertising

Agency

38% 22% 11% 11% 9% 8%

EVENT SPONSORPart of the Global Licensing Group

Digital Content/Gaming 60%

Art & Design 39%

Character/Entertainment 38%

Toys/Games 38%

Animation 36%

Corporate Brand 34%

Fashion/Apparel 30%

Film 28%

Sports 23%

TV/Broadcast 23%

Publishing 22%

Food/Beverage 20%

Music 17%

Technology 17%

Health/Beauty 16%

Celebrity 15%

Related Services 14%

Automotive 13%

Leisure 12%

Household 12%

Theme Parks & Live Events 9%

Colleges/Universities 5%