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Page 1: In bound marketing

1

Page 2: In bound marketing

Personalization

2

Definition:

“Personalization involves using technology to accommodate the differences between individuals”

Page 3: In bound marketing

Offline

3

Personalized Experiences:

• In Person

• Commercials

• Print

• Clothing

• Education

• Healthcare

Page 4: In bound marketing

Offline

4

Personalized Experiences:

• In Person

• Commercials

• Print

• Clothing

• Education

• Healthcare

Page 5: In bound marketing

Offline

5

Personalized Experiences:

• In Person

• Commercials

• Print

• Clothing

• Education

• Healthcare

Page 6: In bound marketing

Offline

6

Personalized Experiences:

• In Person

• Commercials

• Print

• Clothing

• Education

• Healthcare

Page 7: In bound marketing

Offline

7

Personalized Experiences:

• In Person

• Commercials

• Print

• Clothing

• Education

• Healthcare

Page 8: In bound marketing

Offline

8

Personalized Experiences:

• In Person

• Commercials

• Print

• Clothing

• Education

• Healthcare

Page 9: In bound marketing

Online

9

Website ObjectivesUsers Goals

Organizations Goals

Page 10: In bound marketing

Advantages

10

What's the point:Relevant Content

Saves Time

Convenience

Positive Experience

Builds Loyalty

Advances Mission

Page 11: In bound marketing

Methods

11

Page 12: In bound marketing

Methods

12

Page 13: In bound marketing

Methods

13

Page 14: In bound marketing

Methods

14

Page 15: In bound marketing

Case Study

15

Market Research Usability Testing User Research Strategy Information Architecture Wireframes Visual Design Development

Page 16: In bound marketing

Personalization

16

Page 17: In bound marketing

Personalization

17

Page 18: In bound marketing

Personalization

18

Page 19: In bound marketing

Personalization

19

Page 20: In bound marketing

Personalization

20

Page 21: In bound marketing

Conclusion

21

Talk to me like you know me Identification

Control

Relevant content

Its about me not you

Chuck Murphy [email protected]

mailto:[email protected]
Page 22: In bound marketing

Facebook.com

22

Page 23: In bound marketing

Amazon.com

23

Page 24: In bound marketing

Conclusion

24

Talk to me like you know me

Identification

Control

Relevant content

Its about me not you

Chuck Murphy [email protected]

mailto:[email protected]

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