In- and Out-of-the-Box Fundraising Strategies

Kindra Samons and Maggie Sweeney

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In- and Out-of-the-Box Fundraising

Kindra Samons, Digital Fundraising Coordinator, Annual Giving

Maggie Sweeney, Regional Engagement Officer, OSUAA

Symposium 2017

P2P OverviewThe Office of Annual Giving

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What is Peer to Peer Fundraising?

The individual making the ask on behalf of the organization and sharing the ask with their social networks increases reach and engagement through trusted relationships and creates champions for the cause.

This type of fundraising opens doors to individuals the organization might not otherwise be able to effectively reach and engage.

• Crowdfunding – Project based fundraising that could include initiatives such as, innovative projects, organization service trips, events and research.

• Personal Fundraising – Peer-to-peer based fundraising that allows supporters to create personal or team fundraising organized around special occasions, memorial giving, events or reunion giving.

The Office of Annual Giving

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Buckeye FunderCrowdfunding allows donors to publicize a project they are passionate about and support while encouraging others in their social network to join the effort and spread the word.

Example projects:• A Dinosaur for Orton• Building Children’s Libaries in

Ethiopia• Bringing Water to Marwa

Village• Washington Academic

Internship Program

The Office of Annual Giving

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TeamRaiserTeamRaiser is a peer-to-peer platform that lends itself for individuals to be able to register and fundraise for events.

Examples:• BuckeyeThon• Step Up for Stefanie’s

Champions• Steps for Sarcoma

The Office of Annual Giving

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everydayheroeverydayhero* is a peer-to-peer DIY fundraising hub that gives individuals and groups a way to create their own fundraising initiatives with a designation of their choice.

Example fundraising campaigns:• Memorials• Tributes• Special Occasion – birthdays,

graduation• Event fundraising

The Office of Annual Giving

*This platform will be available in October 2017.

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Give

What is BUCKEYE LOVE?

A 24-hour, fun, inspiring and highly digital event for alumni, students, staff, faculty and friends to come

together to support Ohio State. On February 14 Buckeyes will give back and pay forward in support of their favorite cause, college or program. Together, we’ll

change the world.

Traditional FundraisingOSUAA Groups

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Traditional Fundraising

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• Dues/membership (donating to the club versus donating directly to the fund)

• Silent auctions

• Registration costs

• 50/50 raffles- state laws!

• Live auctions

• Prize raffles

• Pass the bucket

• Peer to peer fundraising

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Planning Questions

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• Do you have a cause picked out?

• Who will be managing money collected?

• Who will be securing money collected?

• How will you report back to donors?

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Testimonial

Symposium 2017

Alumni Club of Phoenix

Kevin Fox

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Any Questions?

Symposium 2017