in 9 months from now - how will you rebound?
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9 Months From Now – How Will YOU Rebound? William Tincup, Starr TincupApril 22, 2009 – Created For RecruiterEarth / Earth Day
Answer this question...
I want to be an expert sourcefor _______________ candidates!
Starr Tincup Proprietary and Confidential - 2009 2
Six Steps / Nine Months
• Specialization
• Segmentation
• Positioning
• Communication
• Engagement
• Selling
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Specialization
• Become a specialist if you aren't already
• Change specialization if need be
• Avoid “generalist” anything
• Let the newbies be generalist
• Nail down in May
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Segmentation
• Create a passion(s) inventory
• Create a competency inventory
• Align passion & competence
• Think about the hiring market in early 2010
• Predict the market – Ex. social media application developers
• Nail down in May
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Positioning
• Build a brand
• Leverage your passion
• Leverage your competence
• Leverage the market
• Nail down in June
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Communication
• Adopt 2.0 marketing best practices
• Leverage Ping.fm – think connector tool for LinkedIn, Facebook and Twitter
• Leverage Facebook – 150+ million members around the globe
• LinkedIn – 36+ million members in the world
• Twitter – 10+ million unique visitors projected for March, 2009
• Communicate with your candidates and clients daily if not hourly
• With time and practice, you'll get good at this
• Start your new communication rhythms in July
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Engagement
• In this market, what is Candidate Engagement?
• Everyone needs a friend right now
• Create your own unique candidate database
• Focus on all (passive and active) candidates that fit your focus
• Talk with them – all the time
• Gather all kinds of data about them – Ex. think spouse's birthday
• If you have to fake caring about them – you probably have the wrong focus
• Engage candidates in July
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Selling
• Don't fill open positions – let the newbies do that shit
• Create demand for YOU
• Create demand for YOUR candidates
• Think of yourself as a rep NOT as a recruiter
• Start selling in October for the new year
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Six Steps / Nine Months
• Specialization – May
• Segmentation – May
• Positioning – June
• Communication – July / Jan
• Engagement – July / Jan
• Selling – October
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Reality Check
• This presentation is about your “future state” NOT current state
• Do whatever you have to do to stay in the biz
• Come out of the recession in a better position
• Think about it – what happens in a text box of 140 characters... everything...
• Blow people away with the rapidity and validity in which you share content... Ex Guy Kawasaki, Bill Vick
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Me = Q&A
J. William TincupPrincipalStarr Tincup 817.204.0404 [email protected]
JPIE = jpie.comLI = linkedin.com/in/tincupT = twitter.com/williamtincupTB = talentbar.com/profile/tincupST = starrtincup.com/profile/tincupRE = recruiterearth.com/profile/tincupRB = recruitingblogs.com/profile/tincupHRM = network.hrmtoday.com/profile/tincupFB = facebook.com/profile.php?id=703166799
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