imta americas 2011
DESCRIPTION
A comparativeTRANSCRIPT
![Page 1: IMTA Americas 2011](https://reader036.vdocuments.mx/reader036/viewer/2022062312/555abc2bd8b42ab1128b47e5/html5/thumbnails/1.jpg)
IMTA AmericasRancho Mirage, CA
September 11-13, 2001
![Page 2: IMTA Americas 2011](https://reader036.vdocuments.mx/reader036/viewer/2022062312/555abc2bd8b42ab1128b47e5/html5/thumbnails/2.jpg)
Online Distribution: Multiple Ways to Increase Revenue
Mani Singh Bill SpicerPresident E-Commerce ManagerMapXL [email protected] [email protected]
![Page 3: IMTA Americas 2011](https://reader036.vdocuments.mx/reader036/viewer/2022062312/555abc2bd8b42ab1128b47e5/html5/thumbnails/3.jpg)
![Page 4: IMTA Americas 2011](https://reader036.vdocuments.mx/reader036/viewer/2022062312/555abc2bd8b42ab1128b47e5/html5/thumbnails/4.jpg)
World Internet Users, 2011
WORLD INTERNET USAGE AND POPULATION STATISTICSMarch 31, 2011
World Regions Population( 2011 Est.)
Internet UsersDec. 31, 2000
Internet UsersLatest Data
Penetration(% Population)
Growth2000-2011
Users %of Table
Asia 3,879,740,877 114,304,000 922,329,554 23.8 % 706.9 % 44.0 %
North America 347,394,870 108,096,800 272,066,000 78.3 % 151.7 % 13.0 %
WORLD TOTAL 6,930,055,154 360,985,492 2,095,006,005 30.2 % 480.4 % 100.0 %
Source: Internet World Statistics, 2011
![Page 5: IMTA Americas 2011](https://reader036.vdocuments.mx/reader036/viewer/2022062312/555abc2bd8b42ab1128b47e5/html5/thumbnails/5.jpg)
USA Internet Shoppers
Source: Western Washington University, 2011
![Page 6: IMTA Americas 2011](https://reader036.vdocuments.mx/reader036/viewer/2022062312/555abc2bd8b42ab1128b47e5/html5/thumbnails/6.jpg)
Selecting a Shopping Site
![Page 7: IMTA Americas 2011](https://reader036.vdocuments.mx/reader036/viewer/2022062312/555abc2bd8b42ab1128b47e5/html5/thumbnails/7.jpg)
![Page 8: IMTA Americas 2011](https://reader036.vdocuments.mx/reader036/viewer/2022062312/555abc2bd8b42ab1128b47e5/html5/thumbnails/8.jpg)
The Biggest Retailer on the Block
![Page 9: IMTA Americas 2011](https://reader036.vdocuments.mx/reader036/viewer/2022062312/555abc2bd8b42ab1128b47e5/html5/thumbnails/9.jpg)
Publisher’s advantage
Selling Unique content that other Amazon sellers don’t have.
Selling your own products, where you can absorb the Amazon fees.
![Page 10: IMTA Americas 2011](https://reader036.vdocuments.mx/reader036/viewer/2022062312/555abc2bd8b42ab1128b47e5/html5/thumbnails/10.jpg)
The Big Garage Sale
![Page 11: IMTA Americas 2011](https://reader036.vdocuments.mx/reader036/viewer/2022062312/555abc2bd8b42ab1128b47e5/html5/thumbnails/11.jpg)
Search for Maps
A ‘Search’ for map returns over 200,000 results
![Page 12: IMTA Americas 2011](https://reader036.vdocuments.mx/reader036/viewer/2022062312/555abc2bd8b42ab1128b47e5/html5/thumbnails/12.jpg)
Specific Search
A ‘Search’ for a Costa Rica map returned77 results, including:- National Geographic- Borch- ITMB- Insight Guides- Local Publishers- Historic
![Page 13: IMTA Americas 2011](https://reader036.vdocuments.mx/reader036/viewer/2022062312/555abc2bd8b42ab1128b47e5/html5/thumbnails/13.jpg)
Ebay-ers are looking two things
and ValueVintage
![Page 14: IMTA Americas 2011](https://reader036.vdocuments.mx/reader036/viewer/2022062312/555abc2bd8b42ab1128b47e5/html5/thumbnails/14.jpg)
![Page 15: IMTA Americas 2011](https://reader036.vdocuments.mx/reader036/viewer/2022062312/555abc2bd8b42ab1128b47e5/html5/thumbnails/15.jpg)
Other MarketplacesEtsy, Craigslist, and eCrater
![Page 16: IMTA Americas 2011](https://reader036.vdocuments.mx/reader036/viewer/2022062312/555abc2bd8b42ab1128b47e5/html5/thumbnails/16.jpg)
![Page 17: IMTA Americas 2011](https://reader036.vdocuments.mx/reader036/viewer/2022062312/555abc2bd8b42ab1128b47e5/html5/thumbnails/17.jpg)
![Page 18: IMTA Americas 2011](https://reader036.vdocuments.mx/reader036/viewer/2022062312/555abc2bd8b42ab1128b47e5/html5/thumbnails/18.jpg)
Marketing & Social Media
![Page 19: IMTA Americas 2011](https://reader036.vdocuments.mx/reader036/viewer/2022062312/555abc2bd8b42ab1128b47e5/html5/thumbnails/19.jpg)
Ever Growing Internet
1990 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 20100.0%
10.0%
20.0%
30.0%
40.0%
50.0%
60.0%
70.0%
80.0%
90.0%
USWorldwide
Internet users as percentage of population
![Page 20: IMTA Americas 2011](https://reader036.vdocuments.mx/reader036/viewer/2022062312/555abc2bd8b42ab1128b47e5/html5/thumbnails/20.jpg)
Ever Evolving Internet• 1992 – WWW introduced• 1994 – Pizza Hut offered online ordering• 1995 – eBay• 1996 – Hotmail• 1998 – Google.com• 1999 – Wifi• 2000 – DotCom bubble• 2001 – Wikipedia• 2003 – iTunes• 2004 – Gmail• 2005 – YouTube• 2006 – Twitter, Facebook• 2009 - Mobile Data traffic exceeds voice traffic • 2011 – Google+
![Page 21: IMTA Americas 2011](https://reader036.vdocuments.mx/reader036/viewer/2022062312/555abc2bd8b42ab1128b47e5/html5/thumbnails/21.jpg)
Use of social media marketing?
Generic
Yes 83%
No 17%
Map Industry
Yes 93%
No 7%
![Page 22: IMTA Americas 2011](https://reader036.vdocuments.mx/reader036/viewer/2022062312/555abc2bd8b42ab1128b47e5/html5/thumbnails/22.jpg)
Social media is important for my business?
Generic Map Industry
Uncertain 50%
Agree 22%
Strongly Agree 17%
Disagree 11%
Uncer-tain 8%
Agree 28%
Strongly Agree 62%
Dis-agree
1%
Strongly Dis-agree
1%
![Page 23: IMTA Americas 2011](https://reader036.vdocuments.mx/reader036/viewer/2022062312/555abc2bd8b42ab1128b47e5/html5/thumbnails/23.jpg)
Experience with social media marketing
Generic Map Industry
32%
39%
11%
16% 2%
Doing this for less than 12 monthsDoing this for 1 - 3 yearsDoing this for more than 3 yearsJust getting startedNo Experience, but plan to use Social Media
41%
29%
18%
6%6%
Doing this for less than 12 monthsDoing this for 1 - 3 yearsDoing this for more than 3 yearsJust getting startedNo Experience, but plan to use Social Media
![Page 24: IMTA Americas 2011](https://reader036.vdocuments.mx/reader036/viewer/2022062312/555abc2bd8b42ab1128b47e5/html5/thumbnails/24.jpg)
Benefits of social media marketing
Genera
tes Ex
posure
for Busin
ess
Genera
tes Q
ualified
Lead
s
Impro
ved Se
arch Ran
kings
Increase
d Traffi
c/Subcsr
ibers
New Busin
ess Part
nerships
Impro
ved Sa
les
Reduced
Ove
rall M
arketi
ng Exp
ense
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
72%
22% 22% 22%17%
6% 6%
88%
51%
62%
72%
56%
43%49%
Map Industry Generic
![Page 25: IMTA Americas 2011](https://reader036.vdocuments.mx/reader036/viewer/2022062312/555abc2bd8b42ab1128b47e5/html5/thumbnails/25.jpg)
Commonly used social media tools
Faceb
ook
Linke
dIn
Blogs
Foru
ms
YouTu
be/OtherV
ideo
Socia
l Bookm
arking S
ites
FourSq
uare
Groupon
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
83%78%
44%
33%
22%17%
0% 0% 0%
92%
71%
84%
68%
24%
56%
26%
17%
6%
Map Industry Generic
![Page 26: IMTA Americas 2011](https://reader036.vdocuments.mx/reader036/viewer/2022062312/555abc2bd8b42ab1128b47e5/html5/thumbnails/26.jpg)
Social media tools people want to learn about more
0%
10%
20%
30%
40%
50%
60%
70%
44%
33% 33%
28% 28%
17% 17% 17%
6%
55%
70%
59%
46%
59%
69%
30%
55%
10%
Map Industry Generic
![Page 27: IMTA Americas 2011](https://reader036.vdocuments.mx/reader036/viewer/2022062312/555abc2bd8b42ab1128b47e5/html5/thumbnails/27.jpg)
Other forms of marketing
Press R
elease
s
Mark
eting
Even
t Mark
eting
Direct
Mail SEO
Sponso
rships
Online A
ds
Radio/TV
Ads
Web
inars/Te
lesem
inars
Print D
isplay
Ads0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
78%
72%
44%
28% 28% 28%
22%
11% 11%
6%
57%
81%
64%
39%
68%
29%
40%
15%
25%
34%
![Page 28: IMTA Americas 2011](https://reader036.vdocuments.mx/reader036/viewer/2022062312/555abc2bd8b42ab1128b47e5/html5/thumbnails/28.jpg)
Survey participants
Self employed (without em-
ployees)33%
Business owner (with employ-
ees)15%
Work for busi-ness 2-100 emp
30%
Work for business 101-
500 emp9%
Work for business 501-
100 emp3%
Work for busi-ness +1000 emp
7% Others3%
Sales
![Page 29: IMTA Americas 2011](https://reader036.vdocuments.mx/reader036/viewer/2022062312/555abc2bd8b42ab1128b47e5/html5/thumbnails/29.jpg)
Key Questions
• How do I measure the effect of social media marketing on my business?
• How do I integrate and manage all of my social media marketing activities?
• What are the best ways to sell with social media?
• How do I master the use of specific social media platforms?
• How do I effectively find my target audience with social media?
![Page 30: IMTA Americas 2011](https://reader036.vdocuments.mx/reader036/viewer/2022062312/555abc2bd8b42ab1128b47e5/html5/thumbnails/30.jpg)
Key Questions
• How do I overcome resistance from managers and clients about the value of social media?
• How do I get started using social media marketing?
• How can social media marketing be effectively targeted toward B2B sales?
• How do I select the right social media tool(s) for my business?
![Page 31: IMTA Americas 2011](https://reader036.vdocuments.mx/reader036/viewer/2022062312/555abc2bd8b42ab1128b47e5/html5/thumbnails/31.jpg)
Lets find some answers!