improving the productivity, efficiency, and profitability dr. neil baum new orleans, la
TRANSCRIPT
Effective Scheduling“Languishing in the waiting rooms
causes more patient dissatisfaction than any other aspect of medical care including fees.”
Study by AMA
Time and Motion Study____ Time patient arrive in the office____Time patient taken to the exam room____ Time spent with the provider____ Time patient left the office____
Total time in office / total time with MD
Take Home Message...• FEW of us can change health care
policy• ALL of us can be more sensitive to
the patient’s time
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Improve the Efficiency of the Practice
• In the past, we enjoyed the luxury of low volumes of patients and high profit margins
• Today, we can expect large volumes of patients with narrow profit margins
• Therefore, we will need to see more patients in the same amount of time without sacrificing quality and patient satisfaction
Topics for Urologist
• PSA screening• Ultrasound and prostate biopsy• Treatment of localized PCa• TSE• Evaluation of ED• Hematuria• Vasectomy
Getting Started
Gather information• Tape record a conversation with a patient• Review pamphlets and educational materials
from pharmaceutical and medical manufacturing companies
• Review other videos
Prepare the Script• Describe the topic• Why is it important to your health?• What are the risks and complications?• What are the alternatives?• “I will return to the room after you have completed
the video to answer any questions that you may have and provide you with a summary of the video.”
Advantages of Do-It-Yourself Videos
• Improves efficiency• Medical-legal protection• Nice take-home value
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Advantages of Do-It-Yourself Videos
• Improves efficiency• Medical-legal protection• Nice take-home value• Can use to demonstrate patient
understood the material
Why Do Physicians ReferWhy Do Physicians Refer?? Returns patients 38% Reports back promptly 33% Availability 13% Friendliness 11% Scientific talks 7% Give RPs an active role 5% Teaching in hospitals and schools 7% Entertaining 1% Publish professional articles 1% Gifts 1%
Computerized “Boiler Plate” Referral Letter Example
Dear <Name of Doctor>
<Name of Patient> was seen for a problem of <diagnosis>.
I recommended <medications and treatment plan>.
I will keep in touch with you regarding her progress.
Sincerely,
Neil Baum
Example:
Jane Doe referred by Dr. Bill Smith
• Diagnosis OAB, a. vaginitis• Plan OAB drug XXXX
topical estrogen no response, UDS
Boiler Plate Referral Letter
Dear Bill, Jane Doe was seen for a problem of urinary frequency
and urgency as well as atrophic vaginitis.I recommended XXXX, and topical estrogens. If she does
not have a favorable response, I will proceed to a urodynamic study.
I have provided her with educational information on the proper use of the medication.
I will keep in touch with you regarding her progress.
Sincerely,
Neil Baum
Advantages of boiler plate letter:
• Reduces the cost $15 to $1
• Increases the efficiency of your practice
• Keeps the referring doctor as the “captain” of the patient’s health care ship
Collects Patient Payments @ POS
• Ensures– Increased profitability – Improved bottom line– Increased productivity and
efficiency• Collects more money, and collects more
often• My practice: 7% increase in collections
A True Story
• 40 y\o with hypoandrogenism• Was on Coumadin and told to stop medication
before inserting testosterone pellets• Procedure performed without checking on the
discontinuation of the anti-coagulant• Developed a post procedure hematoma
New Use of Checklists in Office
• Checklists for all outpatient procedures: vasectomy testosterone implants minimally invasive therapy for BPH bladder biopsies
UDS and cystoscopy
Bottom Line
• Checklists are becoming part of our routine in the hospital setting
• Checklists can be used in the office setting as well and will certainly improve the efficiency and the care we provide our patients
Advantages of a scribe
• Doctor sees other patients while scribe takes the CC, PMH, ROS
• Doctor does not need to touch the computer• Doctor does not need to type • Significantly improves efficiency and
productivity
Bottom Line on Scribe
• Doctor eyeball to eyeball time with patient reduced from 15 - 20 minutes to <5 minutes
• You are more efficient and can see more patients and do more office procedures if you use a scribe
Economics of A Scribe
• If you Increase just 1 patient\hour• Work 7 hours\day• 7 additional patients\day• Each patient increases revenue by ~$75• Work 5 days a week and 48 weeks\yr• Bottom line: Increase of revenue of
$126,000!!Who needs ancillary income?
Blogging
• Easiest way to communicate with patients and potential new patients
• Best venue for starting getting yours feet wet in Social Media
Blogging
• Hosted on your own server with software-WordPress, Blogger, MovableType, LiveJournal
• Blogger.com, GoingOn.com, Wordpress.com
Blogging
• Requires regular posting• Want to keep the eyeballs returning• Promotes a forum to exchange between you
and your existing patients as well as potential new patients
5 Steps For Blogging On WordPress.com
1. Go to WordPress.com2. Create a free account3. Select “New Post” button4. Type your content5. Hit “Publish”
Writing “Kick-Butt” Titles
• Title shows up in so many places on the web and speaks volumes about your blog
• You have just a few nano-seconds to capture the attention of readers
Example of title writing
• Boring: “Incontinence-Diagnosis and Treatment”
• Better: “Incontinence-When It Gets Wet Down There”
• Best: “Incontinence-How Not To Depend On Depends!”
Bottom Line On Titles
• The ideal title balances flair — words like “dry”, “Depends”, and “diaper”— with specific and practical keywords, so you have a title that’s not only fun to read but also ranks well
Need to be on the firstpage of the search engines
1. Organic search engine optimization2. Pay per click
Search Engine Optimization
• Google has >40B searches\month• 95% will click in the organic listings and will
disregard the sponsored links• 85% of searches will find what they are
seeking on the first page of Google
Second take home message
• If you aren’t on the first page of a search, then it is likely that your site, your video, your office will not get visited!
AND• The opportunity to obtain new patients will
be lost
In Conclusion….
• Social Media is the next phase of Internet marketing
• The Social Media train is leaving the station. All Aboard!
Let me hear from you
• [email protected]• (504) 891-8454• www.neilbaum.com• http://neilbaum.wordpress.com/• www.youtube.com (search “Neil Baum”)• Please be my friend on Facebook!