improving communication codes to advance customer service

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Improving Communication Codes to Advance Customer Service NURSE PULSE POWER HOUR APRIL 2014 PRACTICE DEVELOPMENT NATALIE BRYANT, DIRECTOR

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Page 1: Improving Communication Codes to Advance Customer Service

Improving Communication Codes to

Advance Customer Service

NURSE PULSE POWER HOUR APRIL 2014

PRACTICE DEVELOPMENTNATALIE BRYANT, DIRECTOR

Page 2: Improving Communication Codes to Advance Customer Service

PURPOSE OF SERVICECreate Mutually Beneficial

RelationshipsMoment of Truth – Any encounter a customer/patient/co-worker has

with you, YOU can make or break the relationship.

WE can make a difference!

Page 3: Improving Communication Codes to Advance Customer Service

PRESS GANEY ASSESSMENT CATEGORIES

Moving through Clinic Informed of delays Wait Time

Nurse/Assistant Friendly and Courteous Showed Concern Communicates Name

Page 4: Improving Communication Codes to Advance Customer Service

PRESS GANEY ASSESSMENT CATEGORIES

Personal Issues How well staff protects safety•Hand washing, wearing gloves

Sensitivity to Needs Concern for patient’s privacy Cleanliness of practice

Page 5: Improving Communication Codes to Advance Customer Service

PRESS GANEY ASSESSMENT CATEGORIES

Overall Assessment Staff worked together Likelihood of recommending clinic

Degree to which patient was informed of survey

Page 6: Improving Communication Codes to Advance Customer Service

CLINICIAN AND GROUP CONSUMER ASSESSMENTS OF HEALTH CARE PROVIDERS

AND SYSTEMS SURVEY - CGCAHPS

Access to Care Get answer same day/as needed

See Provider within 15 minutes

Page 7: Improving Communication Codes to Advance Customer Service

CGCAHPSProvider (maybe nurse could make a

difference) Explain things in a way the patient could understand

Listens carefully to patient Discuss health questions/concerns Knew important medical history Show respect Spend enough time with patient Follow up with lab results

Page 8: Improving Communication Codes to Advance Customer Service

EFFECTIVE COMMUNICATION

Communication is the process of transferring thoughts, ideas, and

feelings from one person to another in

commonly understandable ways.

Page 9: Improving Communication Codes to Advance Customer Service

COMMUNICATION FACTSCommunication is unavoidable.Communication is irreversible.The only way you can be sure your message has been received is through feedback.

The most important message is the message that’s received.

First Impression is made in first 7 seconds!

Page 10: Improving Communication Codes to Advance Customer Service

CODES: VERBAL – LANGUAGE

VOCAL – HOW YOU SAY THE WORDS

NONVERBAL – NOT SPOKEN, NOT SOUNDED, NOT WRITTEN

Page 11: Improving Communication Codes to Advance Customer Service

STRENGTH OF CODES

MEHRABIAN REPORTProfessor Emeritus, UCLAAlbert Mehrabian – 1960’s

7, 38, 55 Rule 7% Verbal38% Vocal55% Nonverbal

Page 12: Improving Communication Codes to Advance Customer Service

IMPROVING VERBAL USAGECommunicates an idea

Triangle of Meaning

CommunicatorSender/Receiver

Symbol Referent

Page 13: Improving Communication Codes to Advance Customer Service

IMPROVING VERBAL USAGE Simple Words – easy to follow Do not be too vague; Give enough

details Avoid medical Jargon/Slang without

explaining the terminologyPatient should be able to paraphrase

Avoid referring to a patient as a “condition”

Remember, patients can hear comments from inside the exam roomAvoid misunderstandings

Page 14: Improving Communication Codes to Advance Customer Service

IMPROVING VERBAL USAGETell patient WHAT you are doing

before acting Eliminates the surprise/shock factor Self Pay patients should be

informed of procedure cost BEFORE administering. Gain their permission.

Avoid Filler Statements ums/uhs/stuff/things/you know/like Makes you appear unorganized,

confused, uninformed, unintelligent

Page 15: Improving Communication Codes to Advance Customer Service

IMPROVING VOCAL USAGE Poor Articulation/Pronunciation

Hard to understand - mumbling – lazy speakers

Too Fast Monotone quality

Sounds apathetic/wrote memorization going through the motions

Variety + Sounds interested, happy, empathetic & sincere pitch, rate, volume, range, rhythm

Fluent – sounds intelligent/knowledgeable

Page 16: Improving Communication Codes to Advance Customer Service

MIRROR THE PATIENT

Page 17: Improving Communication Codes to Advance Customer Service

DO NOT MIRROR THESE PATIENTS

Page 18: Improving Communication Codes to Advance Customer Service

IMPROVING NONVERBAL USAGE

Face & Eyes #1 Communicating Tool Expressions – empathy

Smile or Concern Incredibly FriendlySincere

Direct Eye Contact – RESPECT

Page 19: Improving Communication Codes to Advance Customer Service
Page 20: Improving Communication Codes to Advance Customer Service
Page 21: Improving Communication Codes to Advance Customer Service

IMPROVING NONVERBAL USAGE

Body & Appearance Well groomed & clean Professional uniform Positive Posture No distracting body art or piercings

Stay on task Cell phone put away – only use during breaks/lunch

Patient ALWAYS first

Page 22: Improving Communication Codes to Advance Customer Service

IMPROVING NONVERBAL USAGE

What impacts personal bubbles???Proxemics – personal distance

Professional distance 4 feet to 12 feet

When closer, depending on task, may need a witness in room

Tactilics – touching behaviorsTell what you are doing – ask permission

Read their nonverbal cues

Page 23: Improving Communication Codes to Advance Customer Service

IMPROVING NONVERBAL USAGEChronemics-study of time usage

Perception that we Value time of others

Communicate with PSS on time More impressive if YOU inform patient in waiting room of status

Be observant of patients willingness to wait

Keep patient informed of wait; do not leave them for long periods of time in the waiting room without face to face contact

Page 24: Improving Communication Codes to Advance Customer Service

Practice for

Competenceand

Confidence

Page 25: Improving Communication Codes to Advance Customer Service

SCRIPTING - GREETING

Good Morning/Afternoon Welcome to TTP My name is ______________ (tell them where you are going…)

Do not walk off and leave them behind

Engage conversation as walking

Page 26: Improving Communication Codes to Advance Customer Service

SCRIPTING – HANDBOOKFYI in case someone asks…. “Our Patient Handbook is posted on

our website and it gives you important information about our clinic and your Rights and Responsibilities. This card shows you how to access the handbook on our website. If you do not have access to the internet, you may pick up a handbook at the Information Desk located at the main entrance of the Health Sciences Center or the Medical Pavilion.”

Page 27: Improving Communication Codes to Advance Customer Service

PSS SCRIPTING - SURVEY “Mr/Ms _______you may be chosen at

random to receive a survey in the mail regarding your overall experience during today’s visit and we would really appreciate it if you would complete the survey and return it. Our goal is to be one of the best facilities in the country so in order to do that we must receive the highest scores on everything! If you do not think we gave you the best service you could possibly receive, please let us know today what we can do to earn those top marks.”

Page 28: Improving Communication Codes to Advance Customer Service

NURSE SCRIPTING - SURVEY

“Mr/Ms _______our goal is to be one of the best facilities in the country so in order to do that we must receive the highest scores on everything! If you do not think we gave you the best service you could possibly receive, please let me know today what I can do to earn those top marks.”

Page 29: Improving Communication Codes to Advance Customer Service

SCRIPTING – SEEKING FEEDBACK

“Our Patient Services Department is seeking feedback from patients like YOU on how we can better serve YOU.

If you have time today, drop by their office in the Medical Pavilion near the Information Desk or just give them a call.”

Office 1010A 743 – 2669

Page 30: Improving Communication Codes to Advance Customer Service

BE ALL THAT YOU CAN BE!