improve sales today: a lean startup guide to finding new business
TRANSCRIPT
How Can I Crush Sales ASAP ?
A guide for consultative selling (starting with no pipeline)
Anthony Rodriguez
Milestones ➔ What NOT to do in Sales
➔ The Elevator Pitch
➔ Engaging Emails
➔ How can I find leads NOW!?
What NOT To do in Sales
● “Wait-and-See” selling● Bad posture/ attitude● Sell based on price rather than value ● Skip rapport building● Speak more than you listen (Pareto Principle)
Attitude Always Wins “As long as you’re trying to be someone else, or putting on some act or behavior someone else taught you, you have no possibility of truly reaching people. The most valuable thing you have to give people is yourself. No matter what you think you’re selling, what you’re really offering is you.”-Bob Burg
The FAB Elevator Pitch
Features of your product/
service
Advantage (How it works)
Benefit to their need(s)
How Can I help?
Try: Pitch Your Customer types
F-”We specialized in Search engine & Social media marketing”
A-”managing SEO keyword & PPC campaigns for our clients
from end-to-end”
B-”which has shown up to an 50% increase in value for ad
budget spend with projects similar to yours”
Watch Your Posture
“Power poses” causes a hormonal shift leading to reduced cortisol
levels (stress), increased feelings of power and a greater tolerance for
risk.
Engaging Emails ● Ask Open questions ● Subject line: <50 characters● Mobile Responsive format
Milestones ➔ What NOT to do in Sales
➔ The Elevator Pitch
➔ Engaging Emails
➔ How can I find leads NOW!?
Build Your Personal Brand
Automate sharing relevant content and promoting your own with IFTTT.com
Social Monitoring
Automate tweet alerts for keywords signaling a need for your product or service. (ifttt.com)
BONUS: Get deeper insights on social mentions of your brand with recon.io
Sources● http://hbswk.hbs.edu/item/power-
posing-fake-it-until-you-make-it
● http://www.salesreadinessgroup.com/avoiding-feature-dumping
● http://www.practicalecommerce.com/articles/91200-23-Tools-for-Social-Media-Monitoring