RE: Discuss the importance of communication in management of an organisation.The importance of communication in management can be judged from the following facts:1. Necessary for planning Planning, the most important functions of management, requires extensive communication among the executives and the other personnel. Communication is important in executing a planned programme and then controlling the activities of the personnel with the help of feedback information. In order to evaluate the performance of the personnel in the light of the planned objectives, communication is necessary.2. Basis of co-ordinationThe present day big organisations are designed on the basis of specialisation and division of labour, constitute a large number of persons. In order to achieve the desired objectives, it is very necessary to coordinate the efforts of the labour engaged in the various activities of production and organisation. Co-ordination requires mutual understanding about the organisational goals, the mode of their achievement and their inter-relationship between the work being performed by various individuals, this all can be achieved only through effective communication.3. Establishment of effective leadershipCommunication is the basis of effective leadership. By developing the skill of communication, a manager can be a real leader of his subordinates. A good system of communication brings them in close contact with each other and removes misunderstandings.4. Increases managerial efficiencyFor the smooth running of the organisation, management conveys directions, goals and targets; issues instruction, allocates jobs and responsibilities; and looks after the performance of subordinates. This all is not possible without effective system of communication. As a matter of fact it lubricates the entire organisation and keeps the organisation at work. Moreover, management cannot work efficiently unless it knows the grievances of its subordinates and removes it. Thus the skill of communication has become an essential quality of successful management.5. Promotes Co-operation and industrial peaceCommunication is a two-way traffic which helps promoting cooperation and mutual understanding between both the parties. The efficient downward communication helps the management to tell the subordinates what the organisation wants and how it can be performed. The upward communication helps the workers in putting their grievances, suggestions and reactions before the management. Thus it promotes the industrial peace and good relations.6. Basis of Decision-makingIn order to make prompt decision, fact and information should be collected. Thus communication is primary requirement of decision making. Again to implement the decision effectively, it becomes essential to convey the decisions to the subordinates concerned through an effective system of communication.7. Morale Building and MotivationCommunication system enables management to change the attitude to motivate influence and satisfy the subordinates. Proper and timely communication between the interested parties reduces the points of friction and minimise these that inevitably arise. Good communication improves good industrial relations and ensures participative and democratic pattern of management.8. Smooth Working of Enterprise-Communication makes the working of the enterprise smooth. All organisational interaction depends upon the communication. It is the process of communication which makes cooperative action and coordination possible. When communication stops organised activity ceases to exist.9. Job satisfactionGood communication removes the possibility of misunderstandings among the parties concerned. Workers know what they have to do and how. It creates a sense of cooperation among them. It will increase the morale of the worker and each worker will be fully satisfied in his work.Thus, we see that communication is very vital for the very existence of an organisation.