impossible' logo development
DESCRIPTION
Publication showing the various stages of logo development for a fictional skateboarding brand - 'Impossible' skateboarding.TRANSCRIPT
![Page 1: Impossible' logo development](https://reader035.vdocuments.mx/reader035/viewer/2022062411/568bf09a1a28ab8933903c26/html5/thumbnails/1.jpg)
IMPOSSIBLE logo development
![Page 2: Impossible' logo development](https://reader035.vdocuments.mx/reader035/viewer/2022062411/568bf09a1a28ab8933903c26/html5/thumbnails/2.jpg)
INITIAL IDEAShexnut logo
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INITIAL IDEAScolour
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INITIAL IDEAShexnut
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INITIAL IDEASstroke
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INITIAL IDEASShape
![Page 10: Impossible' logo development](https://reader035.vdocuments.mx/reader035/viewer/2022062411/568bf09a1a28ab8933903c26/html5/thumbnails/10.jpg)
DEVELOPMENTweight
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stroke weight
Increasing side width
Increasing side width & stroke weight
Increasing single side width
Increasing single side width & stroke weight
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DEVELOPMENTweight
![Page 12: Impossible' logo development](https://reader035.vdocuments.mx/reader035/viewer/2022062411/568bf09a1a28ab8933903c26/html5/thumbnails/12.jpg)
DEVELOPMENTstroke
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DEVELOPMENTangle
![Page 14: Impossible' logo development](https://reader035.vdocuments.mx/reader035/viewer/2022062411/568bf09a1a28ab8933903c26/html5/thumbnails/14.jpg)
DEVELOPMENTcolour
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DEVELOPMENTshape & colour
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DEVELOPMENTfinal
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![Page 20: Impossible' logo development](https://reader035.vdocuments.mx/reader035/viewer/2022062411/568bf09a1a28ab8933903c26/html5/thumbnails/20.jpg)
DEVELOPMENTtype
NOTHING ISIMPOSSIBLEPerpetua italic // Bold Italic 80pt.Pantone 0 21 C, 90% black
NOTHING ISIMPOSSIBLEBaskerville Bold italic // regular 80pt. Pantone Process Cyan C
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![Page 21: Impossible' logo development](https://reader035.vdocuments.mx/reader035/viewer/2022062411/568bf09a1a28ab8933903c26/html5/thumbnails/21.jpg)
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Nothing isIMPOSSIBLEHelvetica Neue Bold italic // regular 72pt.Pantone Green C, 389 C
NOTHING ISIMPOSSIBLEFutura medium 75pt // 80pt.Pantone 123 C, 115 C, 1215 C, Orange O21 C
NOTHING ISIMPOSSIBLEPerpetua italic // Bold Italic 80pt.Pantone 1215 C, 7474 C
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Nothing is IMPOSSIBLEPerpetua italic // Bold Italic 80pt.Pantone 115 C, and black
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IMPOSSIBLEFutura condensed medium 81pt.90 % Black
IMPOSSIBLE
Futura condensed medium 217pt & 53pt.Pantone Process cyan C
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DEVELOPMENTfinal type
IMPOSSIBLE
IMPOSSIBLEFutura condensed mediumPantone Process cyan C
![Page 24: Impossible' logo development](https://reader035.vdocuments.mx/reader035/viewer/2022062411/568bf09a1a28ab8933903c26/html5/thumbnails/24.jpg)
FINALlogo
21
IMPOSSIBLE
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IMPOSSIBLE logo development