importance of quality in todayÆs business environment

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    IMPORTANCE OF QUALITY IN TODAYS

    BUSINESS ENVIRONMENT

    Group Members:-

    Amit Agarwal(101)Anjni Agarwal(103)

    Kanishk Gupta(116)

    Aashutosh Jakhodia(125)

    Tanmay Khandelwal(129)

    Robin Mukesh Gupta(136)

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    EARLIER BUSINESS ENVIRONMENT

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    CURRENT BUSINESS ENVIRONMENT

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    QUALITY

    Meeting or exceeding our customers expectations

    Delivering high performing, safe, and most reliable

    products and solutions in our industry

    Fitness for use

    Non-inferiority or superiority of something

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    QUALITY MANTRA

    y "Quality is doing right thing first time , every

    time and all time

    y Right specifications,Right Time, Right Price

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    MYTHS

    Quality is more expensive than can be justified

    by the return.

    Quality is too difficult to achieve and maintain.

    We already produce high quality.

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    Quality

    Design

    Product

    ProcessSystem

    Service

    QUALITY NEEDS

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    EVOLUTION OF TOTAL QUALITY

    MANAGEMENT

    Inspection

    QualityControl

    QualityAssurance

    Totalqualitycontrol

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    KANO MODEL-

    CustomerSatisfied

    Customer

    dissatisfied

    Need

    Fulfilled

    Need

    Not Fulfilled

    Performance

    Excitement

    Basic

    Indifference

    Relationship between Product Development

    & Customer Satisfaction

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    WHY IS QUALITY IMPORTANT

    Customers expect Quality Products/Services

    Need to be able to measure our progress

    To achieve World Class Status

    We need to get better to compete

    Tough competition

    Educated customer

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    BENEFITS OF QUALITY

    Higher customer satisfaction

    Reliable products/services

    Better efficiency of

    operations

    More productivity & profit

    Better morale of work force

    Less wastage costs

    Less Inspection costs

    Improved process

    More market share

    Spread of happiness &

    prosperity

    Better quality of life for all

    Competitive advantage

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    CustomerNeeds

    StatedDesign as

    per customerRequirement

    Implied

    Supply

    Of rightspecification

    On righttime

    At rightPrice

    Manufacturing

    First Time-Every Time-All Time

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    QUALITY LOOP

    Customer

    Design

    Purchase

    Store

    ProductionQualityControl

    Packing

    Dispatch

    TacticalSupport

    Marketingand Sales

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    QUALITY GAPS

    Expectation PerceptionPerceived quality is poor

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    LOSS DUE TO BAD QUALITY

    Tangible

    Higher Rejection

    Higher Rework

    Higher Customer Complains

    Less Productivity

    Intangible

    Credit worthiness

    Department to Department quarrels

    Less interest in work

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    DIMENSIONS

    1. Performance - main characteristics of

    the product/service

    2. Aesthetics - appearance, feel, smell,

    taste

    3. Special Features - extra characteristics

    4. Conformance - how well product/service

    conforms to customers expectations

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    DIMENSIONS

    5. Reliability - consistency of performance

    6. Durability - useful life of the

    product/service

    7. Perceived Quality - indirect evaluation

    of quality (e.g. reputation)

    8. Serviceability - service after sale

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    EXAMPLES OF QUALITY DIMENSIONS

    Dimension

    1. Performance

    2. Aesthetics

    3. Special features

    (Product)

    Automobile

    Everything works, fit &finish

    Ride, handling, grade ofmaterials usedInterior design, soft touch

    Gauge/control placementCellular phone, CDplayer

    (Service)

    Auto Repair

    All work done, at agreedprice

    Friendliness, courtesy,Competency, quicknessClean work/waiting area

    Location, call when readyComputer diagnostics

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    EXAMPLES OF QUALITY DIMENSIONS

    Di nsi n

    5. R li bilit

    6.Dur bilit

    7. P rc iqualit

    8. r ic abilit

    (Pr uct)ut bil

    Infr quenc f breakdowns

    Useful life in iles, resistanceto rust & corrosion

    Top-ratedcar

    Handling ofcomplaintsand/orrequests for information

    ( erice)utoRepair

    Workdonecorrectl ,readywhenpromised

    Workholdsupovertime

    ward-winning servicedepartment

    Handlingof complaint

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    COST OF QUALITY

    Failure Costs - costs incurred by defective arts/products or

    faulty services.

    Internal Failure Costsy Cost incurred due to non-conformance

    y Includes

    Scrap & rework costsCost of corrective action

    Downgrading cost

    External Failure Costsy Occur when poor products reach customer

    y IncludeCost of customer complaints and returns

    Product recall cost

    Warranty claims cost

    Product liability cost

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    COST OF QUALITY- CONTINUED

    A

    ppraisal Costsy Cost incurred in measurement & analysis of data in

    order to detect & correct problem

    y Includes

    Cost of maintaining, testing and inspection

    Process control costs

    Prevention Costs

    y Cost associated with time spend in planning the

    quality system

    y Consists of the followingProcess control cost

    Information system cost

    Training cost

    General management cost

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    THANK YOU.