Leverage the potential of Pinterest For EcommerceSites – All you Need to Know

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Gaurav Dhiman

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Who should use Pinterest

It is a known fact that online stores have found Pinterest to be a viable marketing medium. Currently morethan 48.7 million Pinterest users spend more than an hour on the website browsing and re-pinninginteresting content. It has been a boon for ecommerce with referrals from Pinterest spending 70% morethan any other social network.

If your website targets women, in the age-group of 18-35, then you should consider adding Pinterest toyour social media marketing strategy. If your ecommerce site is in the following verticals, it is an addedbonus.

Tools to measurePinterest

Successful ecommerce sitesuse various analytical tools togauge their success in socialmedia marketing. Pinteresthas several tools to helpcompanies analyze theirperformance on Pinterest tobetter optimize their strategy.If you are thinking of gettinginto Pinterest, then thesetools will help -

Pinterest Analytics

Pinterest Web Analytic toolshelp you find a plethora ofinformation right from thewebsite itself. This is similar to the Facebook Page Insights tool, which allows you to see your popularcontent, the reach of the content as well as the popular content on your page. This information is valuablein getting started to know more about your Pinterest followers.

Pinalyzer

This tool outputs similar information as the official Pinterest analytics tool, but provides a few extra featureslike pin suggestions as well as a measure of your key influencers.

Curalate

Specializing in what they call – “advanced image analytics”, this service provides you with tools to gatherinsights, track conversations and engage with the followers.

There are other tools available like Piqora, Octopin, and Shopinterest for creating better Pinterestcampaigns to increase visibility and engagement for ecommerce sites.

Strategies to Get more Pinterest Traffic

The following strategies work for ecommerce stores to get better traffic from Pinterest.

Create original content

80% of the pins are re-pins, one huge mistake that many companies make unwittingly is not to createenough content for others to re-pin. If you have products which are unique or visually appealing, you caneasily post multiple updates and still be relevant; unlike other social networks.

Use “Pin it” Buttons

Recently, Pinterest announced “Rich Pins” which contain more information on the pinned content thannormal pins. This is similar to the recently announce Twitter Cards. The normal “Pin it” button is similar tothe “like” or “tweet” buttons and can be placed along site with them. There is also a “follow us on Pinterest”

button which ecommerce sites can use.

Use better images

The quality of images plays a huge role in a successful Pinterest marketing strategy. Pinterestautomatically creates grids for the pin boards and wrong dimensions can create ugly pins. The most lovedand recommended format are the longer/taller images and rectangular images are the worst hit.

Get on Pinterest Gifts

When you add a pin to a board, you have the option of adding in a price tag to the content. Selecting thiswill provide you with the option of linking to the product page and products added this way are featured inthe “Gifts” tab. Do remember to upload the best picture for your product and an enticing description.

Call to action

Though this is not a Pinterest specific rule, it is a universal digital marketing strategy that works extremelywell. A simple “call-to-action” can increase the activity on a pin (likes, comments, re-pins) by up to 80%!You can also include call to action text on your pin image for this magic to happen.

Some dos and don’ts for Pinterest

. Pin just your own products

. Pin every product on your store

. Pin products that are visually appealing

. Re-pin products from non-competing websites

. Share Pinterest URL on your website, newsletters and social media channels

Conclusion

We hope this article on Pinterest helps you understand how you can strategize your digital marketing planfor this platform. The social network is primarily driven by images, so having beautiful images will helpyour strategy. By using a combination of the right images, enticing descriptions coupled with call to action,you can expect a good flow of visitors into your ecommerce site.