implementing career clusters: virginia’s best practices training session #5 virginia department of...
TRANSCRIPT
1
Implementing Career Clusters: Virginia’s Best Practices
Training Session #5
Virginia Department of Education
August 15, 2013
2
2013-2014 Video Streaming Training Sessions for Career and Technical Education (CTE) Administrators
AgendaWelcome and CTE BrandingAnne Rowe, CTE Coordinator for Curriculum & Instruction, Virginia Department of
Education
Presentation of Career Cluster Video
Career Clusters ResourcesSharon Acuff, Specialist for Marketing and Related Clusters, Virginia Department of
Education
CTE Performance Trends and Closing CommentsAnne Rowe
Presentation of Career Cluster Video
3
Career Clusters
The National Career Clusters® Framework is:•an organizing tool for curriculum
design and instruction, providing the essential knowledge and skills for the 16 Career Clusters® and their 79 Career Pathways;
4
Career Clusters
• a useful guide in developing programs of study bridging secondary and postsecondary curriculum and for creating individual student plans of study for a complete range of career options; and
• a resource to help students discover their interests and their passions, and empowers them to choose the educational pathway that can lead to success in high school, college and career.
Career Clusters Virginia Adopted National
Framework
All CTE courses are aligned with one or more career clusters and career pathways within those clusters based on the skills sets taught in the class.
VERSO is now organized by Career Clusters and Pathways. Career cluster and pathway alignments are listed in the Administrative Planning Guide, the Career Planning Guide, and Career and Technical Education Reporting System (CTERS) User’s Manual.
http://cteresource.org/
http://www.doe.virginia.gov/info_management/data_collection/instruction/career_tech/cters/users_manual.pdf
5
• Agriculture, Food & Natural Resources• Architecture & Construction• Arts, A/V Technology & Communications• Business Management & Administration• Education & Training• Finance• Government & Public Administration• Health Science
Career Clusters http://www.doe.virginia.gov/instruction/career_technical/career_clusters/index.shtml
6
• Hospitality & Tourism• Human Services• Information Technology• Law, Public Safety, Corrections & Security• Manufacturing• Marketing• Science, Technology, Engineering &
Mathematics (STEM)• Transportation, Distribution & Logistics
7
Career Clustershttp://www.doe.virginia.gov/instruction/career_technical/career_clusters/index.shtml
Knowledge & Skills (K & S)
The foundational principle of career clusters/ pathways is that a set of knowledge and skills are shared with other occupations in a pathway and other pathways in a cluster: Cluster Level – academic and technical skills and
knowledge for all pathways within a cluster
Pathway Level – academic and technical skills and knowledge within each pathway
Career Specialties - full range of career opportunities within each pathway
The cluster level knowledge and skills are correlated with Workplace Readiness Skills for the Commonwealth.
8
Finance Cluster
9
12
11
10
Cluster Knowledge and Skills
13
14
15
16
16+
Gra
de
Securities and Investm
entsP
athway K
& S
Specific Skill Preparation May Continue
Adult E
ducation Entry and E
xit Points
Courtesy of Benson Consulting – July 2007B
anking Services
Pathw
ay K &
S
Business F
inance P
athway K
& S
Insurance P
athway K
& S
Accounting P
athway K
& S
10
Shaping the Message for CTE
• The baggage of “vocational education”
• Proactively shape the message for CTE now
• Clarity and consistency in our message are critical
• Connecting with the audience in ways that matter to them
THEN NOW
11
Vocational Education Career Technical Education
For a Few Students For All Students
For a Few “Jobs” For All “Careers”
6 to 7 “Program Areas” 16 Career Clusters – 79 Career Pathways
In lieu of Academics Aligns/Supports Academics
Limited articulation Portable, transferrable credit
Secondary vs. Post Secondary
Secondary w/ Post Secondary
12
Marketing the CTE Brand• Focusing limited resources for greatest effect:• The value of the brand • Marketing resources• State branding initiatives
Note: The following slides are used with permission from NASDCTEc.
13
Note: The following slides are used with permission from NASDCTEc.
• It is NOT a logo• It is NOT a tag line• It IS an implied promise—fulfilled• It IS a connection• It IS relevant and meaningful• It IS a solution provided/offered• It IS a “consumer experience”
What Is A Brand?
14
15
Reflect, Transform, Lead:A New Vision for Career Technical Education
Our vision's core principles are:
• CTE is critical to ensuring that the United States leads in global competitiveness.
• CTE actively partners with employers to design and provide high-quality, dynamic programs.
• CTE prepares students to succeed in further education and careers.
16
Reflect, Transform, Lead:A New Vision for Career Technical Education
Vision core principles, continued:• CTE is delivered through
comprehensive programs of study aligned to The National Career Clusters Framework.
• CTE is a results-driven system that demonstrates a positive return on investment.
• CTE provides a highly skilled, sustainable workforce.
17
The CTE Brand Promise
Career Technical Education promises an unrelenting commitment to: • Continually improve the relevance and value of education;
• Prepare students for success in both career and college, by employing Career Clusters™;
• Provide a highly skilled, sustainable workforce;
• Provide dynamic, innovative leadership; and
Continued
18
The CTE Brand Promise (Cont.)
Career Technical Education promises an unrelenting commitment to: • Serve as a strategic partner with
secondary and postsecondary educators as well as business and industry so the nation is globally competitive.
A USER AGREEMENT allows you to articulate yourcommitment to the brand.
19
CTE Brand Resources
Use the CTE brand on materials—and be good brand stewards
• Talking Points• Brochure • PowerPoint • Poster• FREE!!
http://www.careertech.org/
20
CTE: Learning that works for Virginia
• “Learning” is preferable to “teaching” or “education”
• “Works” conveys results, deliverables and outcomes
• We all want America to “work”
• Easily adaptable for state use
• CTE works for schools, students, business & industry, economic development, global competitiveness, etc.
21
The Key Target Audiences for CTE Messaging
• CTE story has wide appeal, but our efforts are focused on four key audiences:
• Business and industry: The CUSTOMER for CTE
• Policy makers: The FUNDING SOURCE for CTE
• Affiliate & Advocacy Groups: The PARTNERS for CTE
• Media: The MEGAPHONE for CTE
• Focus on the “so what”
22
A pivotal moment for CTE
• CTE must speak with one voice
• CTE must connect with business and industry, policy makers, advocacy groups, media, and other influencers
• CTE has the opportunity to step up and help America address key challenges
• CTE has the responsibility to embrace this initiative—and become good stewards of the CTE brand
• Each of us is the CTE brand in action.
23
Government & Public Administration Career Cluster
Booker T. Washington High School
Norfolk Public Schools
Career Cluster Video Presentation
24
Career Clusters Home Page
25
26
• Career Clusters and Academic and Career Plans of Study; Virginia’s Best Practices PowerPoint
• Developing Academic and Career Plans of Study• R U “College and Career” Ready? Magazine• Virginia Education Wizard• Virginia Career View• Career Planning Guide• Trailblazers• Know How Virginia• National Career Clusters
Framework
Resources on the Career Clusters Home Page
27
R U Ready?
• Cluster information in the magazine is used on the career cluster Web pages and scrolling photos on the home CTE web page
• Magazine PDF version is available on the Career Clusters home Web page
• Hard copies are drop-shipped to school counseling offices for distribution to students
28
Career ClustersIndividual Page
29
30
• Art, A/V Technology & Communications• Business Management & Administration• Education & Training• Government & Public Administration• Human Services• Information Technology• Manufacturing• Science, Technology, Engineering & Mathematics
Career Cluster Pages with Videos
31
• Description of the career cluster
• Video (if available)
• Two student profiles (R U Ready Spotlights)
• Employment projections 2010-2020
• Occupations in this cluster and what they earn in VA
• Career cluster planning tools
• Plans of study development information and sample plans
• Cluster specific resources
Individual Career Clusters Page Information
32
CTE Program Pages
33
34
• Agricultural Education• Trade and Industrial (3)
CTE Program Pages with Videos
35
Career Cluster Listing on Program Pages
Within each cluster, there are multiple career pathways that represent a common set of skills and knowledge necessary to pursue a full range of career opportunities within that pathway. Career Clusters that relate to instruction in trade and industrial education include:
• Architecture & Construction • Arts, A/V Technology & Communications • Hospitality & Tourism • Human Services • Information Technology • Law, Public Safety, Corrections & Security • Manufacturing • Science, Technology, Engineering & Mathematics • Transportation, Distribution & Logistics • Also see Career Clusters main page
36
Economics and Personal Finance Page
37
38
Governor’s STEM Academy Page
39
40
41
• Governor’s Academy for Innovation, Technology and Engineering (GAITE) – Hampton
• Governor’s Career and Technical Academy in Arlington (GCTAA) – Arlington County
• Stafford Academy for Technology (STAT) – Stafford County
Videos on Governor’s STEM Academy Pages
42
• Loudoun Governor’s Career and Technical Academy (2) – Loudoun County
• Governor’s Career and Technical Education Academy for STEM in Richmond – Richmond City
• The Blue Ridge Crossroads Governor's Academy for Technical Education (BRCGATE) – Carroll County
• Heritage High Schools Governor’s STEM Academy – Newport News
Videos on Governor’s STEM Academy Pages
43
Microsoft IT Academy Page
44
45
Microsoft Information Technology Academy (ITA)
Initiative in Virginia Crosses all 16 Career Clusters
Other Resources
Microsoft Office Specialist (MOS) and Microsoft Technology Associate (MTA) exams mapped to Career Clusters
Agriculture, Food & Natural Resources
Architecture & Construction
Arts, A/V Tech & Communications
Business Management & Administration
Education & Training
Finance
Government & Public Administration
Health Science
Hospitality & Tourism
Human Services
Information Technology
Law, Public Safety, Corrections
Manufacturing
Marketing
Science, Technology, Engineering & Math
Transportation, Distribution & Logistics
Career Cluster source: http://www.careertech.org/career-clusters/glance/careerclusters.html
Office App Word
Excel
PowerPoint
Outlook
Access
SharePoint
OneNote
Proficiency in Microsoft Word and Excel is a foundational requirement for all career clusters.
Tech App Windows OS
Server Adm
Networking
Security
Database
Software dev
47
48
CTE Home Page
49
50
• News and Announcements• Professional Development Opportunities• Scrolling Student CTE Photos• Sample Academic and Career Plans of Study• CTE Program Highlights and Performance Trends
Flyers
CTE Home Page Information
51
52
2011-2012 Student Enrollment by Career Clusters
53
Completers Graduated with Standard and Advanced Studies Diplomas
54
55
Credentials Earned by Students
56
57
58
Pass Rates of Exams Attempted vs. Earned
59
Video Steaming Session
Session #6Beginning-of-Year: Financial Information,
Reimbursements, and ReportsBroadcast: September 19, 2013 at 1:30 p.m.
60
Evaluation of Today’s Session
Please give your feedback on today’s session by accessing the online
evaluation link at
http://www.surveymonkey.com/s/TJ6JDRD
Other Announcements
61
Contact Information
Virginia Department of EducationOffice of Career and Technical Education Services
Lolita B. HallDirector
Anne RoweCoordinator, CTE Curriculum and Instruction
George WillcoxCoordinator, Planning, Administration & Accountability
Sharon AcuffSpecialist, Marketing & Related Clusters
62
Science, Technology, Engineering & Mathematics Career Cluster
Heritage High School Governor’s STEM Academy
Newport News Public Schools
Career Cluster Video Presentation – STEM Academy