impact of country of origin on organisational capabilities
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IndianIndian consumers perceptionconsumers perceptionof country of origin onof country of origin on
organisationalorganisational capabilitiescapabilities
Submitted by:Karan Jain(2023)Kapil Dev(2021)
Submitted To:
Mrs Sukhmani
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Introduction to Work Culture It is the specific collection of values and norms
that are shared by people and groups in anorganization and that control the way theyinteract with each other and with Shareholdersoutside the organization
Culture helps individuals understand how theirroles fit within the larger picture
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Identifying Work culture How is the organisation structured?
What are the organisations values?
Which behaviours are encouraged?
How much powers do they have?
How they are punished and rewarded?
How is co-ordination and communication among staff?
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BUSINE
SSC
ULTURE IN INDIA
BUSINE
SSC
ULTURE IN INDIA
o Companies follow the hierarchical system and decisionmaking is usually from the top to bottom.
o Bureaucratic hurdles and a laidback approach to work in
the government circles could result in delays in processing,overload of paperwork
o The notion of time,punctuality is still at initial stages inIndia.
o In india there is lack of infrastrucure and companies areusually labour intensive
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Working differences acrossWorking differences acrossEastern and western countriesEastern and western countries
Value rest and relaxation Passive, acceptingAccept what is
Freedom of silence Marry first, then love Focus on consideration
of others' feelings Learn to do with less
material assets
Honour austerity Retire to enjoy the gift of
one's family
Value activityAssertive, confronting Seek change
Freedom of speech Love first, then marry Focus on self-
assuredness, own needsAttempt to get more of
everything
Honour achievement Retire to enjoy the
rewards of one's work
East West
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REVIEW OF LITERATUREREVIEW OF LITERATURE
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AUTHORS YEAR FINDINGS
JenniferA,Chatman ,Polzer K. ANDNeale
1998 Important benefits will accrue fromdemographic heterogeneity inorganizations by increasing thevariance in perspectives andapproaches to work that members ofdifferent identity groups.
Cheryl Rivers 2005 . Understood of the influence ofculture on ethical decision making innegotiation by presenting a newmodel showing that culture influencessituational variables in a negotiation.
Rama PrasadKanungo
2005 It determined multi-cultural practicesand values are becoming significantlyconspicuous in corporate business.
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Need , scope and objectiveNeed , scope and objectiveof the studyof the study
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NeedNeedVarious studies were conducted on thedifferent work cultures but no researchwas conducted of about work culture of
countries which affect working in anorganisation.The study is needed to knowand to help the organizations so that theycan address the needs of organization
where people from different countrieswork.
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ObjectivesObjectives
y To know the awareness of people aboutdifferent cultures affecting organisation
y To know about working culture of countries.y To know the working habits of different
countries or cultures.y To know about the problems faced by
organisaions due to employees of different
social diversesy To know whether the different countries
employees can together work smoothly.
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Scope
The scope of thecurrent study was
limited toJalandhar city .
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RESEARCHRESEARCHMETHODOLOGYYMETHODOLOGYY
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RE
SEA
RC
HDE
SIGN
RE
SEA
RC
HDE
SIGN
Descriptive Conclusion oriented
SAMPLE DESIGN
y
Sample universe : All the people of world.y Sample size : Sample size was 50.
y Sample Unit: People of Jalandhar City.
y Sampling techniques : convenient andsimple random sampling.
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DATA COLLECTIONDATA COLLECTION
y Secondary sourcesy
Primary sourcesTools of Presentationy Tablesy Percentages, bar graphs & pie chartsTOOLS OF ANALYSIS
y Likert scaley Weighted Average Score
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LIMITATIONS OF THE STUDYLIMITATIONS OF THE STUDY
y The information given by the respondents mightbe biased some of them might not be interestedto give correct information
y Some of the respondents could not answer thequestions due to lack of knowledge.
y Some of the respondents of the survey were
unwilling to share information
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Findings of the studyFindings of the study
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Awareness of the different working culturesAwareness of the different working cultures
or habits of different countriesor habits of different countries
22
78
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Whether people from different countriesWhether people from different countries
affect working in an organisationaffect working in an organisation
Yes82%
No
18%
Yes
No
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Problems faced due to different backgroundsProblems faced due to different backgroundsof different culturesof different cultures
Different values32%
Differenthabbits
14%
Different expextations10%
Different goals3%
Different thinking32%
Others9%
No. ofRespondents
Different valuesDifferent habbits
Different expextations
Different goals
Different thinking
Others
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Factors to be considered beforeFactors to be considered before
acquiring a jobacquiring a job
28%
13%
5%8%
31%
15%
No. ofRespondents
Salary
Company image
Job Profile
Strictness
Work culture
All of these
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Factors affecting working effectivenessFactors affecting working effectiveness
in anin an organisationorganisation
Attributes Rank Weighted average
Hard working 1 128
Intelligence 2 143
Skillful 3 175
Loyal 4 189
Confidence 6 191
Other 5 195
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Indias work culture in regardsIndias work culture in regards
with other countrieswith other countries2, 4%
22, 44%
15, 30%
4, 8%
7, 14%
No. ofRespondents
Best
Better than most
Good
Incompetent
Lagging behind
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Peoples Perception regardingPeoples Perception regardingdifferent diversifying culturesdifferent diversifying cultures
18, 36%
21, 42%
11, 22%
No of respondents
It is not a good,there is bound to besome misunderstandings
It is good idea,unless there is nomanagement of affairs
Its depends on the type of work orstructure within an company
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Work culture consideration beforeWork culture consideration beforegetting into a jobgetting into a job
19, 38%
31, 62%
0, 0%
Number of respondents
Yes
No
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Statement s Score
Work culture of different countries is different. 189
Indias are more work oriented 187
Can different diversifying cultures co-exist 148
Foriegners bring new ideas 128
Values are different in respect to timevalue,money Access etc
218
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Recommendation andRecommendation andconclusionsconclusions
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y Proper individual care should be taken sothat employees from different cultures andcountries do not feel left out.
y Views of every employee should be involved
in one or the other projects so that every onecan guide or help in having right path tofollow.
y Proper superior and subordinate relationshould be provided to every employee in the
organisation.y Organisation should care about the needs,
wants, desire of every individual.
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