impact of country of origin on organisational capabilities

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    IndianIndian consumers perceptionconsumers perceptionof country of origin onof country of origin on

    organisationalorganisational capabilitiescapabilities

    Submitted by:Karan Jain(2023)Kapil Dev(2021)

    Submitted To:

    Mrs Sukhmani

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    Introduction to Work Culture It is the specific collection of values and norms

    that are shared by people and groups in anorganization and that control the way theyinteract with each other and with Shareholdersoutside the organization

    Culture helps individuals understand how theirroles fit within the larger picture

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    Identifying Work culture How is the organisation structured?

    What are the organisations values?

    Which behaviours are encouraged?

    How much powers do they have?

    How they are punished and rewarded?

    How is co-ordination and communication among staff?

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    BUSINE

    SSC

    ULTURE IN INDIA

    BUSINE

    SSC

    ULTURE IN INDIA

    o Companies follow the hierarchical system and decisionmaking is usually from the top to bottom.

    o Bureaucratic hurdles and a laidback approach to work in

    the government circles could result in delays in processing,overload of paperwork

    o The notion of time,punctuality is still at initial stages inIndia.

    o In india there is lack of infrastrucure and companies areusually labour intensive

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    Working differences acrossWorking differences acrossEastern and western countriesEastern and western countries

    Value rest and relaxation Passive, acceptingAccept what is

    Freedom of silence Marry first, then love Focus on consideration

    of others' feelings Learn to do with less

    material assets

    Honour austerity Retire to enjoy the gift of

    one's family

    Value activityAssertive, confronting Seek change

    Freedom of speech Love first, then marry Focus on self-

    assuredness, own needsAttempt to get more of

    everything

    Honour achievement Retire to enjoy the

    rewards of one's work

    East West

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    REVIEW OF LITERATUREREVIEW OF LITERATURE

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    AUTHORS YEAR FINDINGS

    JenniferA,Chatman ,Polzer K. ANDNeale

    1998 Important benefits will accrue fromdemographic heterogeneity inorganizations by increasing thevariance in perspectives andapproaches to work that members ofdifferent identity groups.

    Cheryl Rivers 2005 . Understood of the influence ofculture on ethical decision making innegotiation by presenting a newmodel showing that culture influencessituational variables in a negotiation.

    Rama PrasadKanungo

    2005 It determined multi-cultural practicesand values are becoming significantlyconspicuous in corporate business.

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    Need , scope and objectiveNeed , scope and objectiveof the studyof the study

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    NeedNeedVarious studies were conducted on thedifferent work cultures but no researchwas conducted of about work culture of

    countries which affect working in anorganisation.The study is needed to knowand to help the organizations so that theycan address the needs of organization

    where people from different countrieswork.

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    ObjectivesObjectives

    y To know the awareness of people aboutdifferent cultures affecting organisation

    y To know about working culture of countries.y To know the working habits of different

    countries or cultures.y To know about the problems faced by

    organisaions due to employees of different

    social diversesy To know whether the different countries

    employees can together work smoothly.

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    Scope

    The scope of thecurrent study was

    limited toJalandhar city .

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    RESEARCHRESEARCHMETHODOLOGYYMETHODOLOGYY

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    RE

    SEA

    RC

    HDE

    SIGN

    RE

    SEA

    RC

    HDE

    SIGN

    Descriptive Conclusion oriented

    SAMPLE DESIGN

    y

    Sample universe : All the people of world.y Sample size : Sample size was 50.

    y Sample Unit: People of Jalandhar City.

    y Sampling techniques : convenient andsimple random sampling.

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    DATA COLLECTIONDATA COLLECTION

    y Secondary sourcesy

    Primary sourcesTools of Presentationy Tablesy Percentages, bar graphs & pie chartsTOOLS OF ANALYSIS

    y Likert scaley Weighted Average Score

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    LIMITATIONS OF THE STUDYLIMITATIONS OF THE STUDY

    y The information given by the respondents mightbe biased some of them might not be interestedto give correct information

    y Some of the respondents could not answer thequestions due to lack of knowledge.

    y Some of the respondents of the survey were

    unwilling to share information

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    Findings of the studyFindings of the study

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    Awareness of the different working culturesAwareness of the different working cultures

    or habits of different countriesor habits of different countries

    22

    78

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    Whether people from different countriesWhether people from different countries

    affect working in an organisationaffect working in an organisation

    Yes82%

    No

    18%

    Yes

    No

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    Problems faced due to different backgroundsProblems faced due to different backgroundsof different culturesof different cultures

    Different values32%

    Differenthabbits

    14%

    Different expextations10%

    Different goals3%

    Different thinking32%

    Others9%

    No. ofRespondents

    Different valuesDifferent habbits

    Different expextations

    Different goals

    Different thinking

    Others

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    Factors to be considered beforeFactors to be considered before

    acquiring a jobacquiring a job

    28%

    13%

    5%8%

    31%

    15%

    No. ofRespondents

    Salary

    Company image

    Job Profile

    Strictness

    Work culture

    All of these

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    Factors affecting working effectivenessFactors affecting working effectiveness

    in anin an organisationorganisation

    Attributes Rank Weighted average

    Hard working 1 128

    Intelligence 2 143

    Skillful 3 175

    Loyal 4 189

    Confidence 6 191

    Other 5 195

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    Indias work culture in regardsIndias work culture in regards

    with other countrieswith other countries2, 4%

    22, 44%

    15, 30%

    4, 8%

    7, 14%

    No. ofRespondents

    Best

    Better than most

    Good

    Incompetent

    Lagging behind

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    Peoples Perception regardingPeoples Perception regardingdifferent diversifying culturesdifferent diversifying cultures

    18, 36%

    21, 42%

    11, 22%

    No of respondents

    It is not a good,there is bound to besome misunderstandings

    It is good idea,unless there is nomanagement of affairs

    Its depends on the type of work orstructure within an company

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    Work culture consideration beforeWork culture consideration beforegetting into a jobgetting into a job

    19, 38%

    31, 62%

    0, 0%

    Number of respondents

    Yes

    No

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    Statement s Score

    Work culture of different countries is different. 189

    Indias are more work oriented 187

    Can different diversifying cultures co-exist 148

    Foriegners bring new ideas 128

    Values are different in respect to timevalue,money Access etc

    218

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    Recommendation andRecommendation andconclusionsconclusions

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    y Proper individual care should be taken sothat employees from different cultures andcountries do not feel left out.

    y Views of every employee should be involved

    in one or the other projects so that every onecan guide or help in having right path tofollow.

    y Proper superior and subordinate relationshould be provided to every employee in the

    organisation.y Organisation should care about the needs,

    wants, desire of every individual.

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