Building Revenue With Business-to-Business Marketing

Prepared for: Northwestern TechnologiesFlash Game Productions

2008 2009 2010 2011

55%

70%

74%

79%

Emergence of Social MediaSurvey Group: U.S. Internet Users Ages 18 - 49

New Age B2B Marketing

60% use social media to express their expertise in the industry

49% use social media to attract new clientele

41% are obtaining new customers through Facebook

46% benefit from the consumer feedback through social media

29% conduct market research through social media platforms

76% plan to increase their use of LinkedIn

The roll Social Media Plays in B2B Communication

93% of B2B companies are using social media marketing

May 9th

Reaching 12 People

May 18th Reaching 1202 People

The Impact of Social Media in B2B Marketing

Example: Fantacular Designs

Business to Business Social Marketing Strategies

LinkedIn YouTubeTwitterFacebook

Personality

EmploymentOpportunities

Visual Appeal

Humor

News

Cross Promotion

Linking

Resources

Connect with Influential People

Build Lists

Direct Traffic to Websites

Brief, Easy-to-Read Messages

Connectivity Search Engine Optimization

Engage Audience

Promote Your Business

Facebook

LinkedIn Twitter

YouTube

Website

Working Together

Prepared for: Northwestern TechnologiesFlash Game Productions

Complete Evaluation

Basic set-up of three profiles

Integration of all sites

Contact Information Review and Update

Maintenance Plan

Social Media Management Package

Works CitedCeresa, Alessandra. B2B Social Media: The Business POV. My SMN. 02 September 2011. Web. 18 May 2012.

http://www.mysmn.com/b2b-social-media-the-business-pov/

Crimson. YouTube for B2B Marketing – Really? 28 February 2011. Social Media Today. 21 May 2012. Web. www.http//socialmediatoday.com/node/274110

Fantacular Designs. Facebook. Web. 18 May 2012. https://www.facebook.com/FantacularDesigns

Flinders, Karl. Business Fails to Realize Social Media Potential. ComputerWeekly. 17 May 2012. Web. 18 May 2012. http://www.computerweekly.com/news/2240150411/Businesses-not-utilising-social-media-potential

Folkens, Dave. 5 Tips on Better Facebook Marketing for B2B Companies. TopRank. Web. 18 May 2012.http://www.toprankblog.com/2011/02/5-b2b-facebook-marketing/

LinkedIn: Learning Center – Company Pages. 21 May 2012. Web. www.http// learn.linkedin.com/company-pages/

Stelzner, Michael A. 2012 Social Media Marketing Industry Report: How Marketers Are Using Social Media to Grow Their Businesses. April 2012. Social Media Examiner. 21 May 2012 Web.

http://www.socialmediaexaminer.com/SocialMediaMarketingIndustryReport2012.pdf?9bd4

Wiebesick, Chad. Five Awesome B2B Social Media Statistics. Social Media Today. 25 August 2011. Web. 18 May 2012.http://socialmediatoday.com/chad-wiebesick/343431/five-awesome-b2b-social-media-statistics