imc of iti, karjat “creating a brand called iti ”

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IMC of ITI, Karjat “Creating a Brand Called ITIMission: “We create the Best Technicians in the world”

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IMC of ITI, Karjat “Creating a Brand Called ITI ”. Mission: “We create the Best Technicians in the world”. IIT, KARJAT IN DECEMBER, 2008. ITI Campus, Karjat in December, 2009. Clean & maintained Institute campus provides better Learning atmosphere. - PowerPoint PPT Presentation

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Page 1: IMC of ITI, Karjat “Creating a Brand Called  ITI ”

IMC of ITI, Karjat “Creating a Brand Called ITI”

Mission: “We create the Best Technicians in the world”

Page 2: IMC of ITI, Karjat “Creating a Brand Called  ITI ”

IIT, KARJAT IN DECEMBER, 2008

Page 3: IMC of ITI, Karjat “Creating a Brand Called  ITI ”

ITI Campus, Karjat in December, 2009

Clean & maintained Institute campus provides better Learning atmosphere

Page 4: IMC of ITI, Karjat “Creating a Brand Called  ITI ”

ITI Karjat creating a Brand ITI by Raising the Benchmark

Year 1996 to 2005 2005 to 2009 2009 to 2010 2010 Onwards

Intake Capacity

92 124 252 450

0

100

200

300

400

500

1996 to2005

2005 to2009

2009 to2010

2010Onwards

Increase in Intake Capacity

No. of Seats

Intake Capacity

Page 5: IMC of ITI, Karjat “Creating a Brand Called  ITI ”

Bringing the CHANGE

Classrooms Before

Classrooms After

Page 6: IMC of ITI, Karjat “Creating a Brand Called  ITI ”

CHANGE brings glory & success

Student Counseling Before

Student Counseling After

Page 7: IMC of ITI, Karjat “Creating a Brand Called  ITI ”

CHALLENGES we came across Possession of the place Building the infrastructure – learning environment Bringing two cultures together Awareness of the ITI new campus Awareness of the COE – Hospitality Admissions Appointment of experts To Inculcate the importance of quality education Coordinating with the entire team Confidence of the students Confidence of the Industry Curriculum completion Accounts and systems Branding ITI

Page 8: IMC of ITI, Karjat “Creating a Brand Called  ITI ”

It is an attitude change amongst all the stakeholders Respecting skilled manpower Giving opportunity for vertical growth in qualification

and position Making it as the ‘first option’ in choice of careers

Our objective is to bridge the gap by creating options for Industry’s future needs of skilled workforce

We want to be the strategic partner for creating a pool of skilled manpower.

We believe in:

Page 9: IMC of ITI, Karjat “Creating a Brand Called  ITI ”

Our first priority

Quality of education and creating a congenial learning environment

Page 10: IMC of ITI, Karjat “Creating a Brand Called  ITI ”

360 Degree Learning

Classroom Study supported with AV

teaching aid

Practical Training for learning the

skills

Field Trip for better understanding

Dedicated Library hours for research

& development

Case study & presentations for

conceptual learning

On Job Training for mastering the skills

Industry expert lectures & seminars

for learning the latest industry

trends

Quality Learning

Intra & Inter Collegiate

competition for confidence building

Page 11: IMC of ITI, Karjat “Creating a Brand Called  ITI ”

Motivational, Information & Career Guidance Sessions

Mr. Mokashi, Sr. Inspector, Karjat Police Station

Mr. Jagtap Principal of Panvel ITI

Mr. Sunil P., Proprietor Royal English Institute

Mr. Prem Pathak, Operations Manager, Rivergate Resort

Page 12: IMC of ITI, Karjat “Creating a Brand Called  ITI ”

English Speaking & Personality Development

English Speaking classes have been started for all the trades of ITI.

For the Hospitality management we have 2 hrs of English Speaking & Personality Development every week

In English speaking we cover Grammar, Translation, Conversations, Vocabulary, Public speaking, Group Discussion, Mock Interviews, Newspaper reading & Role plays

Page 13: IMC of ITI, Karjat “Creating a Brand Called  ITI ”

Extra Curricular Activities to bring out the talent among the students & provide them a confidence boost

Teacher’s Day CelebrationDaily Assembly

Chess Competition Rangoli Competition

Page 14: IMC of ITI, Karjat “Creating a Brand Called  ITI ”

Cricket Tournament

Antakshari Competition

Page 15: IMC of ITI, Karjat “Creating a Brand Called  ITI ”

Stage Performance by StudentsTeam Building Games

Training on Gas Safety Open Day for discussing student result

Page 16: IMC of ITI, Karjat “Creating a Brand Called  ITI ”

Theme Lunches for Food & Beverage Department

Page 17: IMC of ITI, Karjat “Creating a Brand Called  ITI ”

Multi Cuisine Food Production Training

Page 18: IMC of ITI, Karjat “Creating a Brand Called  ITI ”

Field Trips for the Students for better learning

Page 19: IMC of ITI, Karjat “Creating a Brand Called  ITI ”

Library facility for the students Every Batch has a Library Class for 2 hrs / week There are books of all the trades Subjects like Front Office,

Housekeeping, Food & Beverage Service, Food Production, Electrical, Plumbing, Gastronomy, Dictionary, Cocktails, Entrepreneurship, etc.

Page 20: IMC of ITI, Karjat “Creating a Brand Called  ITI ”

Quality Infrastructure

Restaurant for learning Food & Beverage Service

Computer Lab with LCD monitors Food Production Lab

Hotel Demo rooms for Practise

Page 21: IMC of ITI, Karjat “Creating a Brand Called  ITI ”

On Field Expert Lectures

Page 22: IMC of ITI, Karjat “Creating a Brand Called  ITI ”

Industry Training for Students in F & B department

Page 23: IMC of ITI, Karjat “Creating a Brand Called  ITI ”

Institute Branding Activities

Page 24: IMC of ITI, Karjat “Creating a Brand Called  ITI ”

Industry Tie ups for Training

Ahura Mazda Holiday & Resort, Karjat Rivergate Resort, Karjat Usha Ascot, Matheran The Lagoona Resort, Lonavala Dr. Modi’s Health Resort, Karjat Piccadilly Farms & Estate, Neral Fariyas Hotels & Resorts, Lonavala Aayush Resort, Panvel Courtyard Marriott, Pune Horseland Hotel & Mountain Spa, Matheran Mahindra Group (MUSCO), Khopoli. Dist. Raigad Larsen & Turbo, Powai, Mumbai Karjat Nagar Palika

Page 25: IMC of ITI, Karjat “Creating a Brand Called  ITI ”

Career Fair: To create awareness about the New campus & trades of ITI, Karjat

Carrier Fair for the masses of Raigad District was organized in June 2009

Around 450 candidates participated in this fair

Inauguration of the Career fair By Mr. Bhutange & Mr. Percy Chowdhry

Students attentive in the seminar

Page 26: IMC of ITI, Karjat “Creating a Brand Called  ITI ”

“Ganatantra Utsav” Annual Festival organized by Students as an Event Management Experience & Branding the Institute

Organized on 26th January 2010 1000 nos. of people participated

from Karjat, Khopoli, Neral & Panvel Food stall, Game stalls &

competitions were organized by the students

Page 27: IMC of ITI, Karjat “Creating a Brand Called  ITI ”

Food StallsGame Stalls

Dance Competition Singing Competition

Page 28: IMC of ITI, Karjat “Creating a Brand Called  ITI ”

“X Factor” Intercollegiate Hospitality Management Competition for Students to give them a platform to showcase their skills to the Industry

07 colleges participated in the competition

ITI Karjat & Borivli students were the winners of both Food Production & Food and Beverage Services

Judges had come from Taj group, Fariyas Resorts & Times of India (Food Critics)

Page 29: IMC of ITI, Karjat “Creating a Brand Called  ITI ”

ITI Karjat, Winners of Food Production CompetitionMr. Dalvi & Ms. Zorabian giving prizes

Judges from TAJ, Fariyas & Times Group Participants for Food Production competition

Page 30: IMC of ITI, Karjat “Creating a Brand Called  ITI ”

“SPARSH” Conference on Eco Friendly Practices for Hotels & Resorts:

Organized for creating social awareness in the Hoteliers & Resort owners on Eco friendly Practices in Hospitality Industry

The Speakers from Taj Group, Orchid Hotel, Rivergate Resort, MPCB, Tata BP Solar, Ex Scientist from BARC shared their expertise

Participants had come from renowned hotels & resorts like Marriott’s, ITC Grand Maratha Sheraton, Byke Resort, Lagoona Resort, Mahindra Holidays, etc

Page 31: IMC of ITI, Karjat “Creating a Brand Called  ITI ”

Audience & Speakers of SPARSHInauguration of SPARSH

Mr. Shirish Wagh, Taj Land End Mr. D. T. Devale, MPCB

Page 32: IMC of ITI, Karjat “Creating a Brand Called  ITI ”

Train the Trainer Program for Faculty of Karjat, Andheri & Gadchiroli ITI’s organized @ Karjat

Organized for upgrading the soft skills of the Instructors & Motivation

Two day training programs 28 staff participated in the program from

Karjat & Andheri ITI 15 staff participated from Gadchiroli ITI Joy of Work & Joy of Life was also touched

during the Training along with training on how to be a World class Facilitator

Page 33: IMC of ITI, Karjat “Creating a Brand Called  ITI ”

Mr. Deotale, Principal ITI Andheri participating in the Workshop during trainingITI Karjat & Andheri staff getting trained

for “How to be World Class Facilitators”

Mr. Janakumar, Training Manager, L&T

addressing the ITI Gadchiroli staff Trainer Arun Patil explaining ITI Gadchiroli

staff “Joy of Work”

Page 34: IMC of ITI, Karjat “Creating a Brand Called  ITI ”

Total Revenue Generation

Particulars Amount (Rs.)

Fees from 20% IMC Admissions 2,58,800

Short Term Training Programs 60,000

POTS 1,38,600

Services / Consultancies 61,000

Other Sources (Sponsorship, Donations, etc.) 7,44,900

Total 12,63,300

Page 35: IMC of ITI, Karjat “Creating a Brand Called  ITI ”

THANK YOU