ajor funding from Trek and Trek dealers has helped power the IMBA Trailbuilding Fund and promote trail development across the nation.

Trek donates $10 per mountain bike sale (over $1,000 retail) to IMBA’s trail initiatives. Over the course of our three-year partnership, Trek has made a $600,000 commitment to create singletrack trails, bike parks and other mountain bike facilities.

IMBA works hard to make sure Trek’s investment gets multiplied with additional funding and partnerships. Building just one mile of singletrack can cost $10,000 to $40,000, so IMBA creates funding campaigns for each new trail systems to involve federal, regional and local funding sources.

Visit IMBA’s interactive map at imba.com/trailbuildingfund to locate projects from coast to coast. Trek dealers looking to work more closely with IMBA can link to this map and share it with your customers. Do you know of an opportunity for new

trails near your Trek store? Contact IMBA by sending a message to info@imba.com.

TREK TRAILBUILDING FUND PROJECTS

These trail projects have been completed or are currently underway:• Adams Park, Omaha, NE• Allegrippis Trails, Raystown Lake, PA • Bicycle Friendly Communities Program• Burns Park Trails, North Little Rock, AR• Coldwater Mountain, Anniston, AL• Colorado Trail, CO • Double Lakes, Sam Houston National Forest, TX• Durango Freeride Trail, Durango, CO • East Shore Trail, Rocky Mountain National Park, CO• Eastern Ski Area Conference, Stowe, VT• Enterprise South Park, Chattanooga, TN • Fountainhead Trails, Washington, DC• Frasier Valley Trail System,

Winter Park, CO • Friends of the Pathways, Jackson

Hole, WY • Golden Bike Park, Golden, CO

Continued on Page 2

TREK INVESTMENTS IN IMBA ENHANCE BIKE ACCESS AND BUILD TRAILS

Creating Better Trails for All With IMBA’s Public Lands Initiative and Trailbuilding Fund

TRAILBUILDING FUND POWERS SINGLETRACK ACROSS

THE U.S.A.

• Grand Rapids Bike Park, Grand Rapids, MI• Grand Rapids Jump Park, Grand Rapids MI• Lake Fairfax Trails, Northern Virginia, VA• Little Creek Mountain, St. GeorgeA, UT • Metro Pumptrack, Washington, DC• Nebraska Trailbuilding Conference, Omaha, NE • New River Gorge NPS, West Virginia• Oakridge Ride Center, Oakridge, OR• Paradise Royale, King Range, CA• Philadelphia Bike Park, Philadelphia, PA• Potato Creek State Park Trails, Northern Indiana, IN • Prince William Forest National Park, VA• Raccoon Branch Trail, Smyth County, VA • Rapid City Bike Park, Rapid City, SD • Sandy Ridge Trails, Sandy, OR• Santos Trail System, Ocala, FL • Snow Bowl Bike Park, Camden, ME• Spring Canyon Trail, Fort Collins, CO • Thomas Trail, Blackwater River, WV • Tolkan Flow Trails, King Range, CA• Vermont Trails Conference, Stowe, VT • Wakefield Trails, Annandale, VA• Wissahickon Park, Philadelphia, PA • Woodrun Trail System, Uwharrie National Forest, NC

TREK RETAILER BRINGS NEW TRAILS TO OMAHA

Kent McNeill (see photo) likes to see people enjoying close-to-home trails. The co-founder of High Gear Bicycle Store and the Trek Store of Omaha, Nebraska, is making this vision a reality in the hub of the Midwest cycling community. McNeill serves as president of local IMBA-affiliated advocacy group Trails Have Our Respect (THOR). Forming a coalition that includes the Omaha Parks Department, Activate Omaha and the National Park Service, THOR helped build Adam’s Park Trail in one of the city’s roughest neighborhoods.

“Funding for the trail project comes from IMBA’s Trailbuilding Fund, combined with local and national grants — though the majority of the trails’ cost will be borne through sweat equity,” said McNeill. Phase 1 of the build was completed this June.

The health benefits of close-to-home recreation helped a key partner, Activate Omaha, attract a $360,000 grant from the Robert Woods Johnson Foundation to improve physical activity and nutrition. The facilities at Adams Park will be, “inviting for all kinds of riders on all kinds of bikes,” said Tammie Dodge, project manager for Activate Omaha. “Our hope is that once riders develop their biking skills the park, they’ll have the confidence to bike outside its borders.”

“It’s exciting to see the Trek Store and IMBA club at the crux of an organized community-wide effort to attract support for urban trails in Omaha.” said Rich Cook, IMBA development director. “This project sets a national example for healthy communities.”

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DOUBLE-DOWN DEALERS ADD TO THE POT

A growing number of Trek dealers match the Trek USA donation to IMBA on sales of mountain bikes. In 2010, we’ve seen donations of $99,163 from 98 retailers — thanks!

Ace Bike & Fitness, SD

Adventure Cycle & Ski, MN

Adventure Cycling & Fitness, PA

Al’s Bicycles – Norman, OK

Al’s Bicycles-Broadway, OK

Athens Bicycle, OH

Atlanta Cycling, GA

B & B Bicycles, TX

Bicycle Sport Inc., KY

Bicycle Toy & Hobby Sales, NC

Big Bang Bicycles, PA

Big Earl’s, PA

Bike & Hike, IL

Bike Authority, OH

Bike Tek, KS

Bikes To Go, FL

Biscari Brothers Bicycles, MO

Breakaway Cycling, OH

Bucks County Bicycle Co., PA

Champaign Cycle, IL

Competitive Gear , PA

County Cycles, MN

Cycle Sales, OH

Cyco-Path, CA

Danny’s Cycles, NY

Dirty Harry’s Bicycles, PA

Eddy’s Bike Shop-Stow, OH

Emery’s Cyclery Lisbon, WI

Ernie’s Bicycles, OH

Fairwheel, AZ

Fat Tire Cycle, WV

Freewheel Bike, MN

Gateway Cycle, MN

Green Mountain Cyclery, PA

Gus’ International Bicycle, NH

Hall Bicycle Co, IA

Hall Bicycle Co, IA

Hamilton Bicycles, MI

High Gear Cyclery, NJ

Kentwood Cycle & Fitness, MI

Koehlinger’s Cyclery

Wharehouse, IN

Landis #1, AZ

Letsche’s Bike Shop, IA

Liberty Bicycles, NC

M & M Cyclery, Inc., IL

Maple Grove Cycling, MN

Martins Cycling & Fitness, MN

Marty’s Bicycle Shop, PA

Michael’s Cycles, WI

Middleton Cycle, WI

Mike’s Bicycle Shop, MN

Nicollet South Bike Shop, MN

North Country Cycle Sport, MI

North Division Bicycle, WA

Oshkosh Cyclery, WI

Parkersburg Bicycle, OH

Pasadena Cyclery, CA

Peloton Sports, NV

Pembroke Cycle, FL

Penn Cycle – Bloomington, MN

Pro Bike, Inc., OK

Quick Stop Bicycle, MI

R & M Cyclery, IL

Race Pace-Baltimore, MD

Racine Cyclery, WI

Rainbow Cycles, NC

Rainbow Jersey Bicycle, WI

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This spring, IMBA launched the Public Lands Initiative (PLI) with the goal of increasing mountain bike access across the United States. The

announcement was made in dramatic fashion during the Bicycle Leadership Conference, as bike industry captains John Burke and Mike Sinyard joined Bikes Belong’s Tim Blumenthal onstage to voice their support. All three pledged $100,000 to help launch the program.

“This gets us about halfway to funding the first two years of this very important work,” Sinyard told the crowd, which included representatives from many of the world’s largest

bike companies. Burke added, “I think the people in this room can double that figure —not in a year, not in a month, but right now.”

What happened next was truly remarkable. “From that moment, industry leaders began stepping forward with incredibly generous pledges,” said Mike Van Abel, IMBA’s executive director. “Some of them, like SRAM’s Stan Day, pushed the energy in the room even higher by immediately voicing support — to the tune of $100,000 in SRAM’s

case! The outpouring continued throughout the day, and

it’s still ongoing.”IMBA

will tackle nearly two-dozen priority PLI campaigns in 2010. They will serve as models, providing templates and protocols for the benefit of IMBA clubs and advocates across the country.

Please let us know if you have an access threat, or opportunity for new trails, near you by sending a message to info@imba.com.

Initial PLI Campaigns • Coronado National Forest (AZ)• Lake Tahoe Basin Trail Management Plan (CA)• San Gabriel Mountains Wilderness (CA)• Snow Mountain National Recreation Area (CA)• John Krebs Wilderness (CA)• California State Park Ballot Initiative Funding for New

Trails (CA)• Mt. Tam Singletrack Trail System (CA)• Hidden Gems: I-70 Corridor Pitkin, Eagle, Summit

counties (CO)• Colorado Statewide Wilderness Act of 2009 (CO)• San Juan Mountains Wilderness Act of 2009 (CO)• Boulder-White Clouds CEIDRA/Ketchum (ID)• Montana Wilderness Bill (MT)• Rogue Wilderness (OR)• Devil’s Staircase (OR)• Crater Lake Wilderness (OR)• Hardestry Mountain/ Oakridge Wilderness (OR)• Allegheny National Forest (PA)• San Juan County Wilderness: Moab (UT)• St. George Trail Management Plan (UT)

• George Washington National Forest Plan (VA)• Olympic Peninsula Wilderness and Wild and

Scenic River (WA)• Alpine Lakes Wilderness and

Wild and Scenic River (WA)• Colville National Forest (WA)

100-DAY PLI REPORTIMBA’S PUBLIC LANDS INITIATIVE GETS ROLLING

Ramsey Bicycle, MN

Richardson Bike Mart, TX

River City Cycle, MN

Rochester Cycling & Fitness, MN

Rydjor Bike Shop, MN

Salisbury Cycles, MD

Shenandoah Bicycle Co., VA

Shirk’s Bike Shop, PA

Sioux River Cyclery, SD

Smith’s Cycling & Fitness, WI

Sussex Bike And Sport, NJ

The Bicycle Shop, NC

The Bicycle Store, PA

The Bike & Fitness Company, MN

The Bike Line, Inc.-Cornell, IN

The Cycle Loft, MA

The Mountain Works, OR

The Route, WI

Trek Store Of Cincinnati, OH

Trek Store of Columbus, OH

Trek Store of Madison – East, WI

Trek Store of Madison-West, WI

Trek Store of McDonough, GA

Trek Store of Mt. Pleasant, SC

Trek Store of Raleigh, NC

Two Wheeler Dealer, NC

Valley Cycling & Fitness, WA

Wayne’s Ski And Cycle, IA

Wheaton’s Cycle & Toy, MT

Wheel & Sprocket , WI

Williamson Bicycle Works, WI

Y-Not Cycling & Fitness, OH

PLI CONTRIBUTORS RAISE $586,300

Thanks to the support of 40 founding companies, the PLI has already raised more than half a million dollars. Special thanks go to Trek, Specialized, SRAM and Bikes Belong for their early leadership. We are still building momentum for this ground-breaking work — contact Development Director Rich Cook (rich.cook@imba.com) to make a donation, host an event or otherwise support the PLI.

Founding PLI Members

• Advanced Sports International/Fuji• Aero Tech Designs Cyclewear• B & L Bikeshop• Bicycle Dealer magazine• Bicycle Retailer & Industry News

magazine• Bikes Belong Coalition• CamelBak• Campagnolo/Fulcrum• CatEye• DeFeet• Feedback Sports• FOX Racing Shox• GORE Bike Wear/GORE RideOn

Cable Systems• Haro Bikes• Hayes Disc Brake• Hydrapak• Interbike• Palo Alto Bicycles• Park Tool

• Pearl Izumi• Pedro’s• Performance Bicycle• Polar Bottle• Primal Wear• Purely Custom Cycling• Quality Bicycle Parts (QBP)• Raleigh/Diamondback• Sidi America• Skip Hess• SOAR Communications• Specialized• SRAM• The Hawley Company• The Wellness Agency• Thule• Trek Bicycle• Vitesse Cycle Shop• Wheel & Sprocket• Wilderness Trail Bikes (WTB)

BURKE’S SPEECH INSPIRES PEARL IZUMI TO HOST PLI EVENT

The speech made by Trek’s John Burke’s at the Bicycle Leader-ship Conference so inspired Pearl Izumi’s National Sales Manager Todd Grant that he offered to host a PLI event at their Broomfield, Colorado, headquarters to help promote bicycle-friendly land protection. Colorado Congressman Jared Polis (D-Boulder) is crafting a large Wilderness bill that would affect the important mountain bike destinations of Breckenridge, Vail, Carbondale and Copper Mountain, total-ing roughly 300,000 acres of Wilderness in Summit, Eagle and Pitkin counties. Ninety busi-ness owners and members of the bike industry joined Grant in welcoming the congressman and urging him to keep trails open and protecting the land. IMBA presented Congressman Polis with a letter supporting appro-priate Wilderness, supplement-ed by bike-friendly companion designations that would protect even more land, while allowing for mountain biking.

1. Sign up for the free IMBA RSS news feed and help spread IMBA message on your store’s website or eNews.

2. Encourage sales associates to mention IMBA’s advocacy efforts, including local campaigns led by IMBA-affiliated clubs, to your customers.

3. Distribute IMBA’s free, customizable postcards with MTB-related purchases, available co-branded with your store logo.

4. Connect with your local club and become a hub for advocacy in your community.

5. Attend regional mountain bike summits or the National Bike Summit in Washington, D.C.

Send a message to info@imba.com to request postcards, or for more information on these important projects.

5 EASY WAYS TO FOR TREK RETAILERS TO SUPPORT IMBA