Turning a President’s Visioninto Reality

Andrew QuagliataOffice of the President

Rochester Institute of TechnologyNovember 2009

A presentation to the Association of College Unions International

2009 Highlight Videohttp://www.youtube.com/user/imaginerit#p/f/0/0BEiOvhDl1E

Imagine RIT is a campus-wide event that showcases theinnovative and creative spirit of RIT students, faculty, and staff

*Disclaimer*So much work was complete before our process began.

Ingredients

Faculty engaged in teaching and scholarship A diverse and bright student body A unique mix of academic programs Staff with a can do, will do attitude A robust physical plant

Our five-step process increased engagementand built community

Step 5: Measure

Step 1: Inform

Step 2: Involve

Step 3: Outreach

Step 4: Empower

Photo by A. Sue Weisler

Step 1: Inform

Planning Committee

Marketing

Fundraising

Program

Logistics

Volunteer

Step 2: Involve

Social Networking

Facebook

Twitter

Wordpress

Flickr

YouTube

Step 3: OutreachStep 3: Outreach

Step 4Step 4: Empower

MeasureStep 5: Measure

Community Building

Engagement Level

Asking forfeedback buildscommunity.

Organic ideagenerationbuildscommunity.

Open invitationsbuildcommunity.

Inclusiveplanning buildscommunity.

Creating ashared purposebuildscommunity.

reflectiveinvestedadvocatedialoguepassivelyinterested

• Know your audience• Keep refining your tools

• Lower barrier to entry• Connect people• Get out of the way

Continue thedialogue• internal• external

• Build a crossfunctional team• Set clear expectations

All informationneeds to be• consistent• timely• targeted

Key Points

Step 5:Measure

Step 4:Empower

Step 3:Outreach

Step 2:Involve

Step 1:Inform

Questions?

Andrew QuagliataManager for Special Projects@aquagliata