imaginekootenay · instagram followers (20% increase) imaginekootenay.com successes & feedback....
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Imaginekootenay.com
Request for ProposalsJune 15, 2020
• Raise the profile of the Kootenay
region
• Connect investors to opportunities in
the Kootenay & Boundary region and
stimulate regional investment
• Attract a diverse workforce to the
region
• Achieve long-term sustainability of the
partnership network
Imaginekootenay.com
Imagine Kootenay Goals
+ =Work West Kootenay
Est. 2014Invest Kootenay
Est. 2006Imagine Kootenay
Est. 2015
Imagine Kootenay Unique Value
Proposition
Imaginekootenay.com
“Imagine Kootenay gives
potential investors a true
sense of this region and
provides succinct
information
on investment
opportunities in the area.
This strong partnership is
an indication of how our
communities are working
together regionally, an
element valued by
investors looking to
become
future residents.”
– Garry Jackman, Imagine
Kootenay Steering
Committee
City of Nelson and RDCK Areas E & F
City of Revelstoke and CSRD Area B
Town of Golden and CSRD Area A
City of Castlegar
Trail, Rossland and Area
Imaginekootenay.com
Partner Communities
Columbia Valley Region
Elk Valley
Boundary Region
Village of Nakusp & RDCK Area K
Creston/Kootenay Lake (RDCK Area A)
Steering Committee Duties
• Setting the strategic direction
• Providing effective oversight
• Reporting to the partners on performance
• Approving the contents of the MOU
• Fostering effective collaboration among the partners
• Establishing the partnership fees
• Approving, maintaining and amending its Governance Policies
What we do and how we do it…
Imaginekootenay.com
Comprehensive marketing strategy
• Digitally focused
• Research based
• Clear target audience
• Strong communication plans and initiatives
Tools and Supports
• Regional data and business climate information
• Succession planning and business resources
• Opportunities platform (links to Trade & Invest BC)
• Supported inquiries (First Points of Contact)
Storytelling and Sharing
• Video, photography and print
• Business, lifestyle and sector focused
• Take local communities, products, businesses to the
marketplace
How are we connecting?
Website is the one-stop shop for all things work &
business in the Kootenay/Boundary Region
Organizations from around the region are pointing
potential investors and job seekers to our
website
We are data driven so we know if we are hitting
target markets, how they are entering our site
and how well we convert viewers to prospects
We are creative, flexible and adaptable to trends
and happenings
Large online and social media presence
Imaginekootenay.com
Additionalbusiness
transactions tracked
7Verified sales
= $3.584M
SOLD
SOCIAL MEDIA
96,337Website visits (8% increase)
$200.5Kin funding
(on topof partner
contributions)
Over
2,300Registered Investors
584+Direct “inquiries”
to opportunity holders
2019-20 PERFORMANCE
HIGHLIGHTS
1,106Job searches
per month
1,733Twitter followers
(4% increase)
LEVERAGED
?28
WEBSITE
2,854Facebook followers
(25% increase)
1,445Instagram
followers (20%increase)
Imaginekootenay.com
Successes & Feedback
2020-21 Funding Contributions
Imaginekootenay.com
• Partner funding $82,500
Boundary Region $ 7,500
Castlegar $ 7,500
Columbia Valley $ 7,500
Creston/Kootenay Lake $10,000
Elk Valley $10,000
Golden & CSRD Area A $ 7,500
Nakusp & RDCK Area K $ 5,000
Nelson & RDCK Areas E & F $10,000
Revelstoke & CSRD Area B $ 7,500
Trail, Rossland & Area $10,000
• Columbia Basin Trust $150,000
• COVID-19 Funds $100,000
(to be spent by 2023 on Covid recovery projects)
“It is very evident
that many
communities,
regions and partners
are implementing
creative and bold
strategies to
encourage economic
growth”.
- Dale Wheeldon,
President and CEO,
BCEDA
Awards & Accolades
Imaginekootenay.com
43 businesses valued at over $15.8M sold directly through IK
Over 37,500 people have searched jobs
IK has 283 businesses listings, over 2,300 registered investors and has provided succession planning services to
Over 35 communities and regional districts.
Annual operating budget of $200K.
Imaginekootenay.com
Imagine Kootenay Impact
• The successful proponent will be responsible
for leading the attraction of investment and a
diversified workforce to the Kootenay Boundary
region through the IK Program.
• CFCK delivery: 2005 – 2020
• Program delivery: August 2020 – March 2022
• Opportunity for ongoing program delivery
RFP Purpose
Successful delivery of the IK Program by leading the development and implementation of a strategic plan and related work plan;
Marketing – development of online, print, outdoor and social media marketing campaigns and collateral and sub-contracting web developers, graphic designers as required;
Website Management – development and maintenance of IK website to ensure content is compelling and current;
Content - support the development of community profiles, investment profiles, employer profiles and related web and social media content;
Relationship management – liaising closely with community partners, program partners and program funders;
Key Accountabilities
Program sustainability – identifies and secures program funding to ensure the sustainability of the IK program which could involve developing and implementing new revenue streams, securing grant funding and on-going leveraging of community funds;
Financial management – ensures IK funds are spent effectively to achieve the goals of IK as well as managing and reporting on IK budget to community partners and funders;
Reporting – provides quarterly reports to the Steering Committee and funders demonstrating program performance;
Steering Committee – prepare and participate in quarterly Steering Committee meetings.
COVID-19 Response - identify and implement strategies for the IK Program to support economic recovery for the Kootenay region.
Key Accountabilities
Budget
Imaginekootenay.com
April – March Budget
Revenue:
• $100,000 partner contribution
• $100,000 leveraged funds
• Other
Expenses:
• Wages/Professional Fees
• Marketing
• Website
• Other
Imaginekootenay.com
Proposals should include:
• an outline of the proponent’s relevant
qualifications and experience
(knowledge of the Kootenay Boundary
region is an asset);
• methodology for delivering IK’s key
accountabilities; and
• budget
Submissions:
• email to [email protected] by
midnight on Tuesday, June 30, 2020
Imaginekootenay.com