Venture Lab Observations Venture Lab Observations Submitted By Jennifer DiniSubmitted By Jennifer Dini

I’m Paying I’m Paying Attention!!!Attention!!!

Observations/Opportunities Observations/Opportunities SummarySummary

• Store Name and Logo needs to Identify what is within a store instead of store solely relying on name recognition and advertizing.

• Fragrances are an area that many retail environments leave to chance. Pleasant scents can be used to positively enhance retail experiences.

• Adding Large Format Video Presentations within the stores can expand customer understanding, appreciation of products, and services offered.

• Floor and Ceiling Spaces are Underutilized and may have some potential for creative multi-use. Why are the ceilings so high in many of these spaces? It seems there is more than enough space for mechanical needs.

• Perceived value and actual value are very subjective.

• Bathrooms offer a captive audience, leverage it!

Although store name

and logo could better identify what

products they sell, it

is beautifully transparent,

clearly identifying

what is within.

Pleasant scents and fresh

fragrances can be used to positively

enhance retail experiences.

Perceived value and

actual value are very

subjective. Time for a change?

•

Store name and logo could identify what is within a store instead of store relying on name recognition and

advertizing.

Who would know, solely by this name, what lies inside!

Larger format flat screens could be used in greater numbers to sell products and services throughout the store.

Polished concrete floors could provide ad space or color coded arrows for

directions to the different areas.

The floor and ceiling total square footage is immense. How can they better

leverage this unused space?

Store name and logo clearly identify what you will find within the store and WOW! how nicely

designed and welcoming this store is!

Add odors and smells of the outdoors like

pine trees, ocean spray, or the forest after a rain…

Large format flat TV screens could show REI trips and equipment in use.

They offer great trips, who knew?

Bathroom needs something – it’s very uninteresting!

Maybe they keep it that way to move people along?

This does house a captive audience - sell them

something or entertain them!

REI retail members can return any product for any

reason at any time for a full refund! How can they do that and why isn’t it done in

other stores?

Opportunity for local

producers to sell products in stores –

more stores could do the

same!

Products appear to be arranged, organized and

color coordinated on the shelf or are opposites on the

color wheel. Looks like retail art!

Fragrances in this store are wonderful and

encompass: flowers, baked bread, cooking foods, scented soaps, and other pleasantly

odoriferous products. Smells can enhance all

retail environments.

Another very visually transparent store although the manager would not allow

any interior photos nor answer any questions at all – aren’t we as a society trying to move towards transparency?

Mies van der Rohe’s, “Less is More” is embodied in the

Apple’s design of their stores and the Apple product’s

hardware design in general.

They seem to only hire 20 something's in this store.

Is it the same elsewhere? How can they do this and not

discriminate by age? I observed what seemed to be

a 1:1 ratio of customers to apple employees! Wow!

Perceived value and actual value are very subjective – perceived

value possibly a little…oversized?

Ace just purchased and completed the brand transition of

this hardware store. Signage lets you know what it is.

This is what you see with

your first approach… opportunities

And right in front of you as you step

inside.

They need better store design, and lighting, and organization

but…

High percentage of great support

staff to customers and service is

priority!

Thank You for Viewing, Thank You for Viewing, I’m Paying AttentionI’m Paying Attention

by Jennifer Diniby Jennifer Diniand Thank You Venture Laband Thank You Venture Lab