illusive lights
TRANSCRIPT
LIGHTLooking beyond the
A report outlining the
INTENTIONPROCESS
METHODOLOGY
for a self-initiated project byADITHI SAROVAR
that explores interaction at homethrough the form of
LIGHT
INTRODUCTION
LIGHTAn essential part ofour everyday life,has the potential to be much more than it is…
Make you want to spend more time with your family?Make you feel safer in your surroundings?Inspire you to work harder? Be an educational device for your children?Help you sleep better at night?Change your mood in an instant?Increase your thinking capacity?
WHAT IF LIGHT COULDTalk to you and understand you?
THE BIG PICTURE• INTENT
• PROCESS
INTENTION
A light source that can elicit the experience of being home, that is intuitive, and does more than just the core function of its existence
This project aims at creating a light source, specifically designed for domestic homes. The intent of this project is to explore the possibility that a light may be the solution that can address different gaps or needs in a domestic environment.
There are numerous studies and articles on the role of light in relation to human beings. We all know what light can do functionally - brighten a room, giving us the effect of the sun even in its absence. But light can drive more than just a function. Lets explore the possibility that light can communicate with us, talk to us and even understand us.
PROCESS
THE BIG PIC THE BRIEF
INSIGHTSTO IDEAS
DEVELOPINGTHE DESIGN SOME PLACE GOOD
THE HUNT FORINFORMATION
PROCESS
THE BIG PIC THE BRIEF
INSIGHTSTO IDEAS
DEVELOPINGTHE DESIGN SOME PLACE GOOD
THE HUNT FORINFORMATION
THE HUNT FOR INFORMATION• INTERACTIONS
• OBSERVATIONS
• ACTIVITY
• OPPORTUNITY
THE HUNT FOR INFORMATION
INTERACTIONS OBSERVATIONS ACTIVITY
Personal stories, experiences and preferences of various individuals
Usage and interaction scenarios within a domestic environment
Likes and dislikes of various individuals based on a set of visuals
INTERACTIONS RECORD ANALYZE RECOGNIZE
INTERACTIONS RECORD ANALYZE RECOGNIZE
INTERACTIONS RECORD ANALYZE RECOGNIZE
People manipulate and interact with light emotionally, but they do so unconsciously
OBSERVATIONS RECORD ANALYZE RECOGNIZE
OBSERVATIONS RECORD ANALYZE RECOGNIZE
OBSERVATIONS RECORD ANALYZE RECOGNIZE
Most houses in India use light only functionally
People manipulate and interact with light emotionally, but they do so unconsciously
ACTIVITY RECORD ANALYZE RECOGNIZE
ACTIVITY RECORD ANALYZE RECOGNIZE
ACTIVITY RECORD ANALYZE RECOGNIZE
Most houses in India use light only functionally
People manipulate and interact with light emotionally, but they do so unconsciously
Majority ‘LIKES’ were for emotional reasons and ‘DISLIKES’ were for functional reasons
WHERE IS THE OPPORTUNITY?
LIGHT, THAT CAN ADDRESS THE
EMOTIONAL NEEDS OF USERS
LIGHT, THAT INVITES PEOPLE TOEXPERIMENT EMOTIONALLY AND FUNCTIONALLY
1.
2.
EMOTION AND FUNCTION• CATEGORIES
• DEFINING ELEMENTS
• UNDERSTANDING CATEGORIES
WHAT ARE THE MAIN EMOTIONAL AND FUNCTIONAL CATEGORIES ?
INTERACTIONS OBSERVATIONS ACTIVITY
• Most experiments with light are done to create an ambience of romance• Many users are fascinated with lights that are illusive• Users enjoy the reflections cast by certain kinds of lights• Many users interact with light to create a fun and playful ambience
• The functional lights used at many houses are dynamic in nature• Lights that are more expensive and bought for decorative purposes have a luxurious feel
• Many likes were given for pictures that depicted spaces with romance and luxury • All images that did not reveal the light source were liked as they had a playful and illusive characteristic • Most dislikes were when the light was not dynamic and had no character of its own • Reflections played a major role while positively commenting for images
LUXURY
ROMANCE
ILLUSION
DYNAMIC
REFLECTIONS
PLAYFUL
EMOTIONAL FUNCTIONAL
The basic emotional and functional features sought after in domestic lighting solutions, based on analyzing the interaction, observation and activity results
DEFINEWhat elements make a light emotional and functional?
EFFECTS FORM MATERIAL COLOR
Each emotional and functional feature was analyzed under four main categories of Effect, Form, Material and Color. The analysis was used as a guideline to review and categorize the existing products in the market
UNDERSTANDING LUXURY
EFFECTS FORM MATERIAL COLOR
• Discreet Lighting• Yellow Ambiance
• Contrasts of Light and Shade• Spot Lights• Blends of
White and Yellow
• Technology Innovation
• Lamp Shades• Concealed
Lights• Minimal Geometry
• Sculptural• Orbs
• Paneled Lighting
• Chandeliers• Intricate
Patterns• Organic
Shapes
• Illuminated Objects
• Lights and Mirrors• Glass• Organic
• Hand Made• Reflective
• Gold• Silver• Crystal• White
• Hand Painted
UNDERSTANDING ROMANCE
EFFECTS FORM MATERIAL COLOR
• Dark and Dim• Discreet
Lighting• Reflections on
Water• Enhanced
Shadows• Starry Specs
of Light• Flowers and
Light
• Serial Sets• Orbs and
Domes• Hanging Lights
• Roses
• Candles• Soft and
Organic• Fabrics
• Stained Glass
• Subdued Gold• Red
• Purple / Lilac• Powder Blue
• White
UNDERSTANDING ILLUSION
EFFECTS FORM MATERIAL COLOR
• Fantasy• Light on Color• Playful• Optical
Illusions• Interactions• Magical• Confusion• Exaggeration
UNDERSTANDING FUNCTIONAL ELEMENTS
DYNAMIC REFLECTIONS PLAYFUL
• Movements of Light
• Multiple Applications• Effects of Reflections
• Organic Feel
• Sharp Shadows
• Blends of Colors
• Surfaces• Colors with
Light
• Re-made• Humor• Colorful
• Fun/Comical
ANALYSIS• IN THE MARKET
• THE SITUATION
IN THE MARKET
LUXURY ROMANCE ILLUSION
PLAYFULREFLECTIONSDYNAMIC
IN THE MARKET
LUXURY ROMANCE ILLUSION
PLAYFULREFLECTIONSDYNAMIC
LUXURY ROMANCE ILLUSION
PLAYFULREFLECTIONSDYNAMIC
LUXURY ROMANCE ILLUSION
PLAYFULREFLECTIONSDYNAMIC
LUXURY ROMANCE ILLUSION
PLAYFULREFLECTIONSDYNAMIC
IN THE MARKET
IN THE MARKET
LUXURY ROMANCE ILLUSION
PLAYFULREFLECTIONSDYNAMIC
THE SITUATION
•Abundance of mass produced functional lighting•Most lights fall in the emotional category of luxury and romance•There is a clear lack of lighting solutions in the illusive and playful section• Illusive and playful lights are not commercialized due to very specific consumer targets
What does the mass want ?
FUNCTIONALITY …But what after that?
THE OPPORTUNITY• DEFINING THE PRODUCT
• WHAT ARE ILLUSIVE LIGHTS?
• WHY DO WE LIKE ILLUSIONS?
DEFININGTHE PRODUCT
CORE
ACTUAL
AUGMENTED
Ambient Lighting
Create Mystery and Illusion
Interactive Medium to BringPeople Together at Home
WHAT ARE ILLUSIVE LIGHTS ?
WHY DO WE LIKE ILLUSIONS ?
Illusion makes people think of what's beyond the realm of possibility. It makes us feel like we have more control over our lives than we really do.
The human mind is designed to look for patterns, to identify connections between life’s experiences. People like to see something unusual and out of the ordinary as It distracts their mind from the truth.
THE DESIGN• GUIDELINES
• TIME LINE
• DELIVERABLES
DESIGN GUIDELINESEMOTIONAL FUNCTIONAL
VISUAL AND PHYSICAL INTERACTION
Should visually draw the person towards the object
Should invite the user to physically interact with it
AIMED AT THE YOUNG WORKING GEN AND THE NEWLY MARRIED
They are interested in investing in new technology and experimenting with new trends. The youth also have the highest spending power
The younger generation and newly married couples look for something more meaningful in their newly set up space
DULL AMBIENT LIGHTING
To create a relaxing and stress free ambience quite unlike that outside of home
To create a personal connect between the user and the object. Anything too bright may push the user away
PLACED IN A COMMON AREA OF THE HOME
A space where all the members of the home spend time together
A space that is open to all, where one feels the need of social interaction
LUXURY PRODUCTFor those who are willing to spend for a product that offers more than just light
An object of conversation and social distinction
TIME LINE
APRIL MAY JUNE JULY
THE BIG PICTURE
THE BRIEF
THE HUNT FOR INFORMATION
INSIGHTS TO IDEAS
DEVELOPING THE DESIGN
SOME PLACE GOOD
I am here
CONCEPTS
Science, Technology and Illusions
Color and Light Theories
Principles of Gestalt
Designing for the 5 Senses
DELIVERABLES
Concept Sketches
CAD Model
Mock Ups
NEXT STEPSINSIGHTS TO IDEAS
PROCESS
THE BIG PIC THE BRIEF
INSIGHTSTO IDEAS
DEVELOPINGTHE DESIGN SOME PLACE GOOD
THE HUNT FORINFORMATION
INSIGHTS TO IDEAS• BREAKING DOWN THE BRIEF
• MOOD BOARDS
• PRODUCT CONCEPTS
BREAKING DOWN THE BRIEFThe guidelines defined in the previous stage had to be broken down into more actionable details. This was done by thinking through each guideline and mapping out how it could be physically or visually incorporated into a product solution
BREAKING DOWN THE BRIEFThe brief was broken down in to four main chunks around which ideas would be conceptualized and built. Mood boards and word mapping for each chunk defined what factors would help achieve the desired results
MOOD BOARD TECHNOLOGY
MOOD BOARD COOL QUOTIENT
MOOD BOARD ILLUSION
MOOD BOARD EMOTION
THE END