ilinskaya . productions . lll media sm cases
DESCRIPTION
LLL club is a community of people who are interested in education, entertainment and life in the UK. The social media campaigns aimed to grow the community, to learn their actual demands and to engage in the development of LLL club using the power of the advocates of the brand.TRANSCRIPT
LLL CLUBSocial media cases
LLL confidentialfacebook.com/landlordleaguewww.landlordleague.co.uk
Additional Marketing Research
Our focus in the campaignsWe believe that every campaign is beneficial to our Partners because of ...
High Engagement
Aligned Promotion
LLL club is a community based Social media. We encourage our Partners to learn more about the customers during their campaigns. Don’t just spend your money on promotion... use it as an opportunity to develop products insights.
PRODUCT
PRODUCT
PRODUCT
The benefits of working with the communities are high loyalty and engagement levels. Our followers are with LLL club because they are keen on the topic.
If you already have a Social media campaign we are ready to incorporate it within our community and so to help to increase the efficiency of promotion within the target audience. { { {25K
LLL members +130 weekly +16K weekly
Russian schooler in the UKWhat questions do parents ask to make a decision?
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SUCCESS:
SPONSORS:
We asked parents what exactly they are interested in. Then we went to the British private schools to find out what they were like and got that unique insider experience. We use all the channels for communicating the information: audio (radio), visual (pictures and video), interviews with students and alumni, promo web-pages and Social media.
Find new efficient way to promote British private schools at the Russian market
over 20 parents told that they got enough information to make decision from this media projectthe campaign resulted into over 150 clicks with 67K page views the education consulting companies use our promo web-pages to tell the parents about the schools
Marketing for the UK companiesfor UK companies targeting their customers in Russia
LLL developed 12 pages print brochure with the focus specifically on Russian clients, interactive promo web-pages, videos and insight radio interviews with the students.Specifically for the schools in London and Windsor we developed bespoke videos allowing to learn more about the Berlitz method and to immerse into the learning experience.
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Brochure for Russian clients
Web pages & i n t e r v i e w s with students
Videos about new schools
V i d e o ’ s storyboard
Develop and execute the digital marketing strategy for executive English school with 4 offices in the UK
significant growth of the brand awareness at the perspective markets in Russia, Azerbaijan, Kazakhstan and Ukraine.up to 10 clients with the long-term programmesover 3 clients bought the next level courses later because of LLL club discountsover 750 views of the videos about the schools
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Develop a highly engaging campaign online and attract customers to visit the offline event of the Sponsor
LLL club is a partner of a number specialised exhibitions in Moscow. Our Sponsor participates at the exhibition at Ritz Carlton in Moscow free of charge. The online campaign launched before the exhibition aimed to keep the conversations after the event for 2 weeks additionally.
250 members of LLL club visited the exhibition133 members took part at the contest over 1500 friends of the participants helped online to win the prizesover 180K people found out about the contest and the sponsored prizesover 120 people took part in the additional marketing research
Sponsored contests online & offline
UK Uni LibraryProspective students who want to study abroad need comprehensive information on different institutions of higher education. That is why we started our project “Library of UK Universities”.
We aim to give our audience an insider experience in order to help them to decide what and where they want to study, and what to be prepared for.
Top Universities in Russia Top Universities in the UK
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over 1K students took part in the online surveyover 18K people found out about the opportunities of studying in the UK Universitiesthe UK and Russian Universities developed the students exchange programmethe research outlined new gaps for products to be further developed for students in “LLL bridge” online project
we aim promising young professionals to establish long-term relations
Deal of the weekOrder education with discount online, like on Groupon huh!
Promote British summer camps and engage the community co-create their FUTURE products!
Answer 5 questions to Open the Deal in Social media
SPONSOR:
GOAL:
SOLUTION:
SUCCESS:over 100 contributions from customers weeklyover 15K contributions from c u s t o m e r s d u r i n g t h e campaign
Christmas MarathonGOAL:
SOLUTION:
SUCCESS:
extend your seasonal products life-cycle at Russian market
Christmas is in January in Russia. It provided the additional opportunity to promote the products at the time of busy season with high competition at the market.The internal Social media currency - “LLLikes” -helped customers to get the discounts and to spread the information within their friends.
47 customers received “LLLikes” discountsthe campaign reached over 8K additional audience
Launch Social media shopping experience for the British producers of the Christmas presents
What’s next?We are ready to use our experience in marketing technologies to
promote and develop innovative products in Social media.Please, contact for details:
[email protected]@lllmembers.co.uk
andWe’ve got upcoming projects with our Partners:
Social media shopping experience for the
British goods
Media and entertainment with support of British
media content providers
Students incubator aimed to develop partnerships between
the British and Russian Universities and companies