ijrss vol-1 issue-1 abstract

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International Journal of Research in Social SciencesCONTENTS

Sr.

No.TITLE & NAME OF THE AUTHOR (S) Page No.

1

A Feasibility case Study of Implementing Corporate Social Responsibility from

Employee Perspective with Special Referance to Marg properties, Chennai

Dr. Simeon S. Simon, Dr. Janakiraman and Dr. Clement Sudhahar

6-7

2Rule-Based Phonetic Matching Approach for Hindi and Marathi

Mr. Sandeep Chaware and Mr. Srikantha Rao8-9

3Work-Integrated Learning Program in Colleges and UniversitiesAn Analysis

Dr. S. Kaliyamoorthy and S. Sridevi10-11

4Education Management for advancing rural india

Ms. Simmi Tyagi12-13

5

An optimization routing model for collecting infectious medical waste

Ms. Sopnamayee Acharya and Dr. Sandeep Tiwari14-15

6Model Formulation for Quantitative Research on Purchase Intentions of Car Owners

Mr. Balakrishnan Menon

16-17

7

An Event Study Analysis to Evaluate the Efficiency of Stock Market With Respect ToDividend Announcements in Public (SBI Bank & PNB Bank) and Private (HDFC Bank

& ICICI Bank) Banking Companies

Vinod Kumar, Shelly Singhal and Gaurav Kamboj

18-19

8

CONSUMER EDUCATION & AWARENESS

Dr. Hawa Singh and Ms. Monika Singh20-21

9The Smoked India

Ms. Sangeeta Mohanty and Ms.Chitra Sikaria

22-23

10Depository System in India: An Appraisal

Ms. Kiran Chaudhary and Mr. Ramesh Kumar Malik24-25


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IJRSS Volume 1, Issue 1 ISSN: 2249-2496_________________________________________________________

A Quarterly Double-Blind Peer Reviewed Refereed Open Access International e-Journal - Included in the International Serial Directories

International Journal of Research in Social Sciences

http://www.ijmra.us

2

August

2011

Chief PatronDr. JOSE G. VARGAS-HERNANDEZ

Member of the National System of Researchers, Mexico

Research professor at University Center of Economic and Managerial Sciences,University of Guadalajara

Director of Mass Media at Ayuntamiento de Cd. Guzman

Ex. director of Centro de Capacitacion y Adiestramiento

Editorial BoardDr. CRAIG E. REESEProfessor, School of Business, St. Thomas University, Miami Gardens

Dr. S. N. TAKALIKARPrincipal, St. Johns Institute of Engineering, PALGHAR (M.S.)

Dr. RAMPRATAP SINGHProfessor, Bangalore Institute of International Management, KARNATAKA

Dr. P. MALYADRIPrincipal, Government Degree College, Osmania University, TANDUR

Dr. Y. LOKESWARA CHOUDARYAsst. Professor Cum, SRM B-School, SRM University, CHENNAI

Prof. Dr. TEKI SURAYYAProfessor, Adikavi Nannaya University, ANDHRA PRADESH, INDIA

Dr. T. DULABABUPrincipal, The Oxford College of Business Management,BANGALORE

Dr. A. ARUL LAWRENCE SELVAKUMARProfessor, Adhiparasakthi Engineering College, MELMARAVATHUR, TN

Dr. S. D. SURYAWANSHILecturer, College of Engineering Pune, SHIVAJINAGAR


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August

2011

Dr. S. KALIYAMOORTHY

Professor & Director, Alagappa Institute of Management, KARAIKUDI

Prof S. R. BADRINARAYANSinhgad Institute for Management & Computer Applications, PUNE

Mr. GURSEL ILIPINARESADE Business School, Department of Marketing, SPAIN

Mr. ZEESHAN AHMEDSoftware Research Eng, Department of Bioinformatics, GERMANY

Mr. SANJAY ASATIDept of ME, M. Patel Institute of Engg. & Tech., GONDIA(M.S.)

Mr. G. Y. KUDALE

N.M.D. College of Management and Research, GONDIA(M.S.)

Editorial Advisory BoardDr.MANJIT DAS

Assitant Professor, Deptt. of Economics, M.C.College, ASSAM

Dr. ROLI PRADHANMaulana Azad National Institute of Technology, BHOPAL

Dr. N. KAVITHAAssistant Professor, Department of Management, Mekelle University, ETHIOPIA

Prof C. M. MARANAssistant Professor (Senior), VIT Business School, TAMIL NADU

DR. RAJIV KHOSLAAssociate Professor and Head, Chandigarh Business School, MOHALI


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August

2011

Dr. S. K. SINGHAsst. Professor, R. D. Foundation Group of Institutions, MODINAGAR

Dr. (Mrs.) MANISHA N. PALIWALAssociate Professor, Sinhgad Institute of Management, PUNE

DR. (Mrs.) ARCHANA ARJUN GHATULEDirector, SPSPM, SKN Sinhgad Business School, MAHARASHTRA

DR. NEELAM RANI DHANDAAssociate Professor, Department of Commerce, kuk, HARYANA

Dr. FARAH NAAZ GAURIAssociate Professor, Department of Commerce, Dr. Babasaheb Ambedkar Marathwada

University, AURANGABAD

Prof. Dr. BADAR ALAM IQBALAssociate Professor, Department of Commerce,Aligarh Muslim University, UP

Associate EditorsDr. SANJAY J. BHAYANIAssociate Professor ,Department of Business Management,RAJKOT (INDIA)

MOID UDDIN AHMADAssistant Professor, Jaipuria Institute of Management, NOIDA

Dr. SUNEEL ARORAAssistant Professor, G D Goenka World Institute, Lancaster University, NEW DELHI

Mr. P. PRABHU

Assistant Professor, Alagappa University, KARAIKUDI

Mr. MANISH KUMARAssistant Professor, DBIT, Deptt. Of MBA, DEHRADUN

Mrs. BABITA VERMAAssistant Professor ,Bhilai Institute Of Technology, INDORE


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August

2011

Ms. MONIKA BHATNAGARAssistant Professor, Technocrat Institute of Technology, BHOPAL

Ms. SUPRIYA RAHEJAAssistant Professor, CSE Department of ITM University, GURGAON

ReviewersDr. B. CHANDRA MOHAN PATNAIK

Associate Professor, KSOM, KIIT University, BHUBANESWAR

Dr. P. S. NAGARAJANAssistant Professor, Alagappa Institute of Management, KARAIKUDI

Mr. K. V. L. N. ACHARYULUFaculty, Dept. of Mathematics, Bapatla Engineering College, Bapatla, AP

Ms. MEENAKSHI AZADAssistant Professor, Master of Business Administration, GREATER NOIDA

Dr. MOHD NAZRI ISMAILSenior Lecturer, University of Kuala Lumpur (UniKL), MALAYSIA

Dr. O. P. RISHIAssociate Professor, CSE , Central University of RAJASTHAN

Ms. SWARANJEET ARORAASSISTANT PROFESSOR , PIMR, INDORE

Mr. RUPA.ChAssociate Professor, CSE Department, VVIT, NAMBUR, ANDHRA PRADESH

Dr. S. RAJARAM

Assistant Professor, Kalasalingam University, Virudhunagar District, TAMIL NADU

Dr. A. JUSTIN DIRAVIAMAssistant Professor, CSE, Sardar Raja College of Engineering, TAMIL NADU

Ms. SUPRIYA RAHEJAAssistant Professor, CSE Department, ITM University, GURGAON


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6

August

2011

A FEASIBILITY CASE STUDY OF IMPLEMENTINGCORPORATE SOCIAL RESPONSIBILITY FROM

EMPLOYEE PERSPECTIVE WITH SPECIAL REFERENCETO MARG PROPERTIES, CHENNAI

Dr. Simeon S. SimonAsst. Professor

Karunya University

Dr. JanakiramanAsst professor

Arignar Anna Arts & Science College

Dr. Clement SudhaharAssociate Professor

Karunya University

Title

Author(s)


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August

2011

ABSTRACT:

This paper throws light on the essentials of corporate social responsibility (CSR), also

known as corporate conscience; corporate citizenship, responsible business, sustainable

responsible business (SRB), or corporate social performance, and above all how well it should be

implemented for the benefit of the society in the organization. As a matter of fact, CSR is a form

of corporate self-regulation integrated into a business model. CSR is all about how companies

manage the business processes to produce an overall positive impact on society. Profits are

necessary for any organization to exist, while recognizing this aspect all groups in society is

striving to add value and make life better. Businesses rely on the society within which they

operate and they could not exist or prosper in isolation (without the society).Society relies on

value based things produced by the companies, which in turn need the infrastructure that the

society provides, its source of employees, not to mention its consumer base. CSR adds value

because it allows companies to better reflect the values of this important ingredient base that the

company aims to serve. CSR covers all aspects of business from day to day operations. Whether

as an employer, producer, buyer, supplier, or investment, the attractiveness and success of any

company today is directly linked to the strength of its brand. CSR is an argument of economic

self-interest for a business. In todays branddriven markets, CSR means matching corporate

operations with the stakeholders values and demands at a time when these parameters can

change rapidly. One example is a companys customers: CSR adds value because it allows

companies to better reflect the values of this important constituent base that the company aims to

serve. CSR covers all aspects of business day to day operations. Whether as an employer,

producer, buyer, supplier, or investment, the attractiveness and success of a company today is

directly linked to the strength of its brand.


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August

2011

RULE-BASED PHONETIC MATCHINGAPPROACH FOR HINDI AND MARATHI

Mr. Sandeep ChawareResearch Scholar,

MPSTME, NMIMS University,

Mumbai, INDIA

Mr. Srikantha RaoPhD Guide,

MPSTME, NMIMS University,

Mumbai, INDIA

Title

Author(s)


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August

2011

ABSTRACT:

Phonetic matching plays an important role in multilingual information retrieval, where data is

manipulated in multiple languages and user need information in their native language which may

be different from the language where data has been maintained. In such an environment, we need

a system which matches the strings phonetically in any case. Once strings match, we can retrieve

the information irrespective of languages. In this paper, we proposed an approach which matches

the strings either in Hindi or Marathi or in cross-language in order to retrieve information. We

compared our proposed method with soundex and Q-gram methods. We found better results as

compared to these approaches.

KEYWORDS: Soundex, Q-gram, Edit distance, Indic-phonetic, phonetic matching.


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10

August

2011

WORK-INTEGRATED LEARNING PROGRAM INCOLLEGES AND UNIVERSITIES AN ANALYSIS

Dr. S. KaliyamoorthyDirector, Alagappa Institute of

Management,

Alagappa University, Karaikudi,TN

S. SrideviPhD Scholor, Alagappa Institute

of Management,

Alagappa University, Karaikudi,TN

Title

Authors


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11

August

2011

Abstract:

Work-integrated learning (WIL) programs are becoming popular with students, government,

employers, and universities. A major benefit of a WIL program is the increased employability of

students, and this matches well with the present trend whereby students expect a pay-off from

their investment in education. Curriculum is one of the important products that universities offer

to their stakeholders, but the curriculum has received less attention than might be expected. This

paper discusses issues related to designing a WIL program for a post-graduate degree program.

The importance of WIL programs in general is followed by discussion on how WIL, work and

knowledge are related to each other. Issues relating to designing a successful WIL program are

discussed by its faculty, academics and the employers as stakeholders in the program. The WIL

programs implications for the post-graduate curriculum are also discussed.

Keywords: Curriculum, experiential learning, work-based learning, work-integrated learning.


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12

August

2011

EDUCATION MANAGEMENT FOR ADVANCINGRURAL INDIA

Ms. Simmi TyagiAssistant Professor

Dev Bhoomi Group of Institutions

Saharanpur - 247001

Uttar Pradesh

Title

Author(s)


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August

2011

Abstract:

The paper reviews the state of education management for Advancing Rural India. Using the

setting up of some specialized Institutes of Rural Management Education as a pivot, the paper

examines the difficulties in establishing specialized management schools, the design of the

curriculum and the management of the expectations of both the students who come in and the

recruiters. It then identifies the problems in running rural management programmes particularly

the dilemma between explicit value orientation towards the betterment of the poor and the value

neutral optimization approach of conventional management education.

The paper then examines the paradigm shift that has happened in the marketplace for rural

managers, and concludes with some further questions on how the future of rural management

education can be addressed. If we want to be a developed country, we have to look deeper intothe strategic approach of education advancement in rural area also.

Keywords: Rural Graduates, Job Opportunities in Rural Market, Rural Education Phenomenon,

Specialized Management School, Optimized Educational Approach & Advancement of Rural

based Education.


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14

August

2011

An optimization routing model forcollecting infectious medical

waste

Ms. Sopnamayee AcharyaAcademic Associate in OM &

QT

Indian Institute of Management,

Indore

Dr. Sandeep TiwariReader, School of studies in

Mathematics

Vikram University, Ujjain

Title

Authors


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August

2011

Abstract:

Most small to mediumsized clinics and hospitals in Indore do not have on-site treatment

facilities for their medicals and infectious wastes and must rely on outside agencies for its

collection and treatment. In this paper the problem of optimally planning and scheduling the

collection of medical wastes from a disperse group of facilities is formulated as a PVRP. Special

attention is given to the requirement that waste pickup be made on at least a weekly basis.

Optimization model consist of two phase: first phase solves a standard VRP to determine the set

of individual routes for the collection vehicles by SFCOP (space filling curve with optimal

partitioning) approach. Whereas second phase assigns routes to particular days of the week by

mixed-integer programming. Also an illustrative example demonstrates the effectiveness of the

approach.


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August

2011

Model Formulation for QuantitativeResearch on Purchase Intentions of

Car Owners

Mr. Balakrishnan MenonProfessor,

DC School of Management and Technology,

One School Avenue,

Pullikanam Post, Idukki District, Kerala

Title

Author(s)


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August

2011

Abstract:

Automobile Industry in India is influenced by the presence of national and multi-national

manufacturers. The presence of many manufacturers and brands in the state provides many

choices to the customer. These manufacturers offer similar value proposition, making the

passenger car segment being highly commoditized. Customers no longer consider engine

performance, as a major factor, as it is expected to be a standard already in place. They look for

those differentiating parameters, which can make the choice from one brand to another. The

main purpose of this paper is to come up with the identification of possible parameters that

influence the consumer purchase behaviour patterns of passenger car owners in the State of

Kerala. It is also aimed to develop a theoretical model, which influence the consumer purchase

patterns of passenger cars, so that further research could be done, based on the model and the

identified parameters.

Key Words: Consumer Behaviour Patterns, Customer Loyalty, External Influence, Brand

Community, Family Influence, Customer Satisfaction


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August

2011

AN EVENT STUDY ANALYSIS TO EVALUATETHE EFFICIENCY OF STOCK MARKET WITH

RESPECT TO DIVIDEND ANNOUNCEMENTS INPUBLIC (SBI Bank & PNB Bank) AND PRIVATE

(HDFC Bank & ICICI Bank) BANKINGCOMPANIES

Vinod KumarAssistant Professor,

Tilak Raj Chadha Institute of Management and Technology, Yamuna Nagar, Haryana, India

Shelly SinghalAssistant Professor,

Maharaja Agrasen Institute of Management and Technology, Jagadhri, Haryana, India

Gaurav KambojAssistant Professor,

Maharaja Agrasen Institute of Management and Technology, Jagadhri, Haryana, India

ABSTRACT:

Title

Authors


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August

2011

The Efficient Market Hypothesis (EMH) provides that security prices reflect all available

information.T he market price of a security is its price on the Stock Exchange s trading market.

The speed with which the market reacts to new knowledge about the company is a measure of

the efficiency of its pricing process. This process is likely to be enhanced if market participants

have unimpeded and costless access to all relevant information about the company s prospects

and if high transaction costs do not constitute barriers to trading on the stock exchange.

The purpose of the study was to ascertain whether there was an instantaneous reaction of the

companies share prices to dividend announcement in order to provide the basis for confirming

or dispelling the EMH conclusions as far as the National Stock Exchange was concerned The

event study methodology was used to achieve the research objective. Additionally T- Test was

employed in testing the null hypothesis. The major finding was that the NSE was a semi-strong

efficient market resulting in the conclusion that the time of announcement can be used for the

making easy money but is very rare to find that on which date company will announce the

dividend and if investor are able to predict this than in that case easy money can be made with

the help of that information.

Key words:Event study, Dividend announcements, Stock prices, Banking companies


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August

2011

CONSUMER EDUCATION & AWARENESS

Dr. Hawa SinghProfessor, Department of Commerce,

Kurukshetra University,Kurukshetra.

Ms. Monika SinghResearch Scholar Deptt. of Commerce,

Kurukshetra University,Kurukshetra

Title

Author(s)


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August

2011

ABSTRACT:

Talking of India with worlds second largest population here the issues related to the consumers

affects the entire million people since everyone is a consumer in one way or the other. The

consumer has to be aware of his rights and play a key role. This is possible through

consumerism. The paper is an attempt to study the awareness level of consumers regarding their

consumer rights in 5 districts

Key words: consumerism, 3-tier, quasi judicial machinery, consumer councils


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2011

The Smoked India

Ms. Sangeeta MohantyProfessor,

Academy of Business Administration,

Industrial Estate (S1/25) Angaragadia,

Balasore, Orissa

Ms.Chitra SikariaFaculty Member,

Academy of Business Administration,

Industrial Estate (S1/25) Angaragadia,

Balasore, Orissa

Title

Author(s)


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2011

Abstract:

Various research reports claim India to be on the brink of economic revolution ignoring the fact

the majority of Indias population is in the clutches of smoke form tobacco like beedi and

cigarette. This addiction is paralyzing todays youth who have to carry forward the nation

making the dream of a developed country a distant dream.

The focus for the production and consumption of tobacco has shifted to the developing

countries, like India. This tobacco, though a source of revenue in millions for the government,

bears the responsibility of spreading dangerous diseases like cancer, heart stroke, blood pressure,

poor immune system etc. In todays fast moving stressful life, most resort to quick and harmful

substitutes to relieve themselves temporarily leading to addictions. Many get addicted followingthe crowd in an attempt to be fashionable and portray a cool image in the society.

The purpose of the present paper is to provide a more comprehensive statistical analysis

of tobacco usage in smoke form and the factors affecting this.

Key words: Tobacco, Smoke, Youth, Beedi, Cigarette


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2011

DEPOSITORY SYSTEM IN INDIA :

AN APPRAISAL

Ms. Kiran ChaudharyAssistant Professor

(Department of Commerce),

Shivaji College, Delhi University,Delhi.

Mr. Ramesh Kumar MalikAssistant Professor

(Department of Commerce),

Shivaji College, Delhi University,Delhi.

Title

Author(s)


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A Quarterly Double Blind Peer Reviewed Refereed Open Access International e Journal Included in the International Serial Directories

August

2011

Abstract:

A Depository is an organization where the securities of share holders are held in the electronic

format the request of the share holder through the medium of a depository participant.

In September, 1995 the Government have accepted in principle the proposed law for

settling up of depositories and of a central depository for immobilization of physical certificates.

The central depository is to be set up as trust to hold the physical custody of shared and effect

transfers by book entries without the need to deal and transfer the physical certificates between

parties. This is to be sponsored by public financial institutions and banks and will have a

minimum net worth of Rs. 50-100 crores as proposed by the SEBI. This central depository can

be connected to a number of share depositories for effecting transfer in book entries. The Foreign

financial institutions agencies, NRIs and OCBs have for long required the depository of thistype for facilitating their trade in the Indian stock markets. These foreign security firms who

were linced by the SEBI are operating in India, but physical custody of the Indian securities has

to be handled by Indian custodian such as a bank which taken converted into depository

participants. The guidelines and regulations in aspect of the operations of depository participants

will help smooth operations among participants and their operations with the central depository.

A national securities depository corporation was set up in November, 1996.

The Central Depository system aims at immobilization of physical certificates. This isdone by means of book entries with central depository who keeps custody of all physical

certificates as a first step. As a next step, new issues will be made as book entries only and not as

physical certificates. Book entries transfers will lead to quicker transfers and at lower costs. It

meets the increasing work load of investment activity and dealings to increasing volume of

transfer work.

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