25.08.14

This Week...User generated TV campaigns, get back to the real world, Monday Mayhem, stones thrown scratch banner, sweat it to get it

User generated TV campaignsCoca Cola & Miller Lite

First BankGet Back to the Real World (Google Glass parody)

Monday MayhemLynx

Stones throw scratch bannerAIAIAI

Sweat it to get itGatorade

User generated TV campaignsCoca Cola & Miller Lite

Brands are beginning to turn the spotlight on their fans, and create ads made with user-generated content.

Miller Lite launched an #ItsMillerTime campaign, in which it used packaging, promoted tweets and its social channels to ask people for their best summer photos—with cameos by the retro-cool Miller Lite cans, of course. Over 180,000 photos were submitted, and seven were chosen to feature.

Coca Cola invited teens to submit short clips sharing what it feels like when they take a sip of Coke. The best clips they were told, would be featured in a national Coca-Cola TV ad. They received 400 submissions and 40 were chosen for the final cut.

People like to feel part of the action!

Get back to the real worldFirst Bank

We are all hooked to technology -  no one could deny it. And this commercial by First Bank has very well captured the essence of an absurd technologically bound scenario that revolves around our daily lives.

The video shows a family hooked onto a wearable futuristic looking device – something like Google Glass – that works on voice command. This device lets them take selfies, post pictures onto the net and do everything that could possibly intrude in the family dinner.

Monday MayhemLynx

In a new direction for the brand, Lynx have moved away from their attract the girls approach, and are making it all about the men. According to the marketing director, It’s not just about getting the girls anymore; it’s about becoming the best version of you and getting ready to take on life.

They’re talking to the most influential generation of men, whose priorities are getting ahead in their careers or becoming established in society.

Lynx are promoting their new fine fragrance range for every day!

Stones Throw scratch bannerAIAIAI

Danish headphones manufacturer AIAIAI claim that you are more likely to climb Mount Everest or survive a plane crash than click on a banner ad.

So they decided to put this to the test and make a banner ad that was so much fun you couldn't resist but playing around with it.

You can test your DJ skills here:

http://press.aiaiai.dk/turntable/

Sweat it to get itGatorade

If you walk into Peyton’s Manning convenient store, you can’t buy a Gatorade unless you have worked up a sweat.

In the new Gatorade commercial, Peyton Manning stars as a convenient store manager who refuses to sell any customer the sports drink if they didn’t earn it by working up a sweat.