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Assignment brief

Qualification Level 3 Extended Diploma in Creative Media Production

Unit number and title

Unit 1:Pre-Production Techniques for the Creative Media Industries - Partial

Unit 22: Single Camera Techniques - Partial

Unit 29: Music Video Production- Partial

Start date Monday 9/09/2013

Deadline Friday 15/11/2013

Assessor name Iain Goodyear

Assignment title IG1 –MUSIC VIDEO RESEARCH AND PRE-PRODUCTION

The purpose of this assignment is to: Develop your skills and technical code analysis of music videos. Develop your ideas generation and research skills. Familiarise you with script writing format and script drafting.

Scenario A crucial aspect of any media production is the understanding of how codes and conventions are used to appeal to target audiences. For codes and conventions to be applied to the development/production of a media product research must first be undertaken. This process takes place early in the life cycle of a production and requires the development of a detailed understanding of audio and visual conventions specific to genre or type, understanding of how conventions appeal to target audiences and careful, detailed planning and careful consideration of specific media production needs. This assignment will require you to work individually and demonstrate that you understand how music video styles, codes and conventions are used by media producers to appeal to the needs of specific target audiences. This assignment will also require you to generate detailed and varied ideas for a music video production and produce pre-production documentation in the form of proposals, treatments, budgets and music video scripts.

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Tasks Grading Criteria Mapping

Task 1 Produce a comprehensive word-processedor voice recorded analysis of three music videos. Using subject specific terminology, you must gather moving images examples by music genre (type of music video) and comment on how styles, techniques and conventions have been used to appeal to target audiences. You must also comprehensively explain in your analysis what purpose(s) your music video examples will serve for artists and audiences. Your examples must be from a range of music genres. You must include video examples AND still images from your chosen films to help illustrate your observations. *Your examples and analysis must be uploaded to your IG1 assignment blog.

Unit 22: P1/M1/D1 Unit 29: P1/M1/D1 Unit 29: P2/M2/D2

Task 2 Showing creativity and flair generate ideas for a music video production. These ideas can be presented in the form of sketches, hand drawn and digitally produced mind maps, mood boards, images you have gathered or found

*All ideas generation must be uploaded to your IG1 assignment blog.

Unit 1: P2/M2/D2 Unit 22: P2/M2/D2 Unit 29: P3/M3/D3

Task 3 Produce a report & a budget that outlines the specific requirements for a music video production with supporting research & staff and equipment costs:

Describe what job roles will need staffing (director, camera person, sound

recording, lighting) and be able to define the job responsibilities of that

role.

Equipment needed and daily costs (researched with links and equipment hire

company quotes)

Produce a budget expenditure spread sheet in Excel that outlines expenditure to a budget of £4000 and what this will be spent on. *Your budget and any company quotes & links must be evidenced on your IG1 blog

Unit 1: P1/M1/D1

Task 4 Showing creativity and flair produce a half a page proposal and 1 – 2 page treatment of your music video idea. This must be based on, and further develop some aspects of your ideas generation. Your treatment must include information of:

Chosen music genre,

Target audience,

Target audience needs,

How you plan to meet target audience needs through style,

Comments relating to visual aesthetic and

Reference to influences with clear explanation of why they are an influence

Unit 1: P2/M2/D2 Unit 22: P2/M2/D2 Unit 29: P3/M3/D3

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to your idea. *Your word-processed proposal and treatment must be uploaded to your IG1 assignment blog.

Task 5 Produce a music video script based on your developed music video idea to near professional standards. Your script must be a 3 to 5 page document. Your script must contain clear scene headings, make specific reference to camera shots and feature detailed action description with reference to person(s) movements and setting. *Your word-processed scripts must be uploaded to your IG1 assignment blog.

Unit 22: P2/M2/D2 Unit 29: P3/M3/D3

Sources of information

This brief has been verified as being fit for purpose

Iain Goodyear

Date

Date

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Unit 1 Pre-Production Techniques for the Creative Media Industries (Level 3) P1: outline requirements and sources of requirements for a specific media production [IE]

M1: explain in some detail and competently present requirements and sources of requirements for a specific media production

D1: comprehensively explain and present to a quality that reflects near-professional standards fully detailed requirements and sources of requirements for a specific media production

P2: generate outline preproduction documentation for a specific media production with some assistance

M2: generate competent,carefully presented anddetailed pre-productiondocumentation for a specificmedia production with only

occasional assistance

D2: generate thoroughand comprehensively detailed pre-productiondocumentation for a specificmedia production, working independently to professionalexpectations

P3: apply pre-production planning to a specific media production working with some assistance. [TW, SM]

M3: apply pre-production planning to a specific media production competently with only occasional assistance.

D3: apply pre-production planning to a specific media production to a quality that reflects near-professional standards, working independently to professional expectations.

Unit 22 Single Camera Techniques (Level 3) P1: describe the features of singlecamera production withsome appropriate use ofsubject terminology

M1: explain the features of single camera productionwith reference to detailedillustrative examples andwith generally correct use ofsubject terminology

D1: comprehensively explain thefeatures of single cameraproduction with referenceto elucidated examples andconsistently using subjectterminology correctly

P2: generate outline plans fora single camera productionworking within appropriateconventions and with someassistance [CT]

M2: generate detailed ideas fora single camera productionshowing some imaginationand with only occasionalassistance

D2: generate thoroughly thought throughideas for a singlecamera production showingcreativity and flair andworking independently toprofessional expectations

P3: produce a single cameraproduction working withinappropriate conventions andwith some assistance [SM]

M3: produce a single cameraproduction to a goodtechnical standard showingsome imagination and withonly occasional assistance

D3: produce a single cameraproduction to a technicalquality that reflects near professionalstandards showing creativity and flair and working independently

to professional expectations

Unit 29Music Video Production (Level 3)

P1:describe the purposes of music videos with some appropriate use of subject terminology [IE]

M1: explain the purposes of music videos with reference to detailed illustrative examples and with generally correct use of subject terminology

D1:comprehensively explain the purposes of music videos with elucidated examples and consistently using subject terminology correctly

P2: describe the styles, conventions and techniques of music videos with some appropriate use of subject Terminology [CT]

M2:explain the styles, conventions and techniques of music videos with reference to detailed illustrative examples and with generally correct use of subject terminology

D2:comprehensively explain the styles, conventions and techniques of music videos with elucidated examples and consistently using subject terminology correctly

P3:originate and plan a music video production for a specific music track working within appropriate conventions with some assistance [CT]

M3:originate and plan a music video production for a specific music track effectively showing some imagination and with only occasional assistance

D3:originate and plan a music video production for a specific music track to a technical quality that reflects near-professional standards, showing creativity and flair and working independently to professional expectations

P4: work to complete production of a music video working within appropriate conventions and with some assistance

M4:work competently to complete production of a music video showing some imagination and with only occasional assistance

D4:work to a technical quality that reflects near-professional standards to complete production of a music video, showing creativity and flair and working independently to professional expectations

:PLTS: This summary references where applicable, in the square brackets, the elements of the personal,learning and thinking skills applicable in the pass criteria. It identifies opportunities for learners to demonstrateeffective application of the referenced elements of the skills.