if you’ve got it. - thomsons online benefits€¦ · champions use tech free platforms next, take...
TRANSCRIPT
Go social!
Show you care
Measure to prove ROI
Want to know more?
If you’ve got it.Flaunt it.Benefits communications quick wins when you’re low on budget.
Got benefits that are unloved and unnoticed? Striving to make them central in improving your employees’ experience at work?
It’s New Year, so why not start having some fun with your benefits communications!
Here are some quick wins if you haven’t secured a budget, but want to build your case.
Over the next two months, our Benefits Experts will be pulling you out of your communications-rut with a series of quick wins to overcome all your communications challenges.
When it comes to benefits we believe: If you’ve got it. Flaunt it!
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Find the employees that LOVE the benefits you o�er and ask them to be
a case study.You can film them talking about the benefit on a mobile, take a photo or
ask them to write a blog.
Utilise your champions
Use tech
Free platforms
Next, take these case studies and all the great info about your benefits and flaunt it!!
Share on your company’s Facebook, take photos of employees utilising benefits on
Instagram, upload quick home-made videos to YouTube etc.
Amplify your message by asking your champions to share!
Wellness campaigns
Run a themed communications initiative to help improve employee wellbeing.
For example, a mental health awareness campaign to promote your Employee Assistance Program on World Mental
Health Day.
Competitions are a great way to get your people engaged!
The great thing about tech – especially free social platforms – is you can measure all interaction with your campaigns, giving you more proof of how much well-promoted benefits can really enhance the employee
experience.
1 in 2 UK employees say their workplace has a negative impact on their wellbeing. #3 of the top communication initiatives in the UK are wellbeing campaigns.
of UK employers measure the impact of their benefits programme on employees once a year and 11% can’t measure at all
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*Statistics from Thomsons Online Benefits 'UK Employee Benefits Watch 2017/18 research'