if you want to know…ask! market research of dangerous waste generators 2014 nahmma nw
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If You Want to Know…Ask! Market Research of Dangerous Waste Generators 2014 NAHMMA NW. Mariann Cook Andrews Hazardous Waste & Toxics Reduction Program. Why Market Research?. “I think we need to be a little more specific here in Step 2.”. How we did the survey. Worked with experts - PowerPoint PPT PresentationTRANSCRIPT
If You Want to Know…Ask!
Market Research of Dangerous Waste Generators
2014 NAHMMA NW
Mariann Cook AndrewsHazardous Waste & ToxicsReduction Program
How we did the survey• Worked with experts
– Social and Economic Sciences Research Service (SESRC), WSU, Pullman
– We created the questions; they ran the survey– Multiple contacts – e-mail, mail, telephone
• Kept it short– <15 minutes to complete– Each question had to have a reason for being
included• Used multiple mailing lists
– Less than optimum process
Survey metadata• Total population:
9,727 (after de-duplication)
• Sample size: 3,055• Responses: 1,231
– SQG/CESQG: 825• Response rate: ~40%
– Achieved by multiple contacts in e-mail, online, and telephone
Generator Status
Not available; 61; 5%
Don’t know definition, 85, 7%
SQG (CESQG) , 825, 67%
MQG (SQG), 124, 10%
LQG; 136; 11%
Not available; 61; 5%
Don’t know definition, 85, 7%
SQG (CESQG) , 825, 67%
MQG (SQG), 124, 10%
LQG; 136; 11%
362 respondents from Local Source Control Program
Drilling down in the data
What we used to think
• What do generators value?– Money/profit increase, esp. short-term– Market share and competiveness– Time efficiency– Their customers– Employee health and safety– Avoiding risk– Environmental benefit
• “Lead with the money”– Cost savings of P2
Importance tobusiness's success?
Facility
Stayingcompe-
titive
Profit
Employ-ees
Reputa-tion
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
40
40
43
61
74
42
43
44
29
23
12
12
10
5
2
5
3
1
1
1
2
2
4
1
Completelyimportant
Veryimportant
Moderatelyimportant
Slightlyimportant
Not at allimportant
Willingness to reduce use ofhazardous materials if it:
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
42
43
47
49
49
52
55
41
44
37
37
36
38
38
13
11
12
11
13
8
5
3
1
2
2
1
1
1
1
1
1
1
1
1
1
Completelywilling
Verywilling
Moderatelywilling
Slightlywilling
Not at allwilling
Increases worker safety
Reduces liability for operations
Simplifies compliancewith regulation
Reduces operational costs
Increases competitive advantage
Protects the environment
Demonstrates commitment to social responsibility
How often do you feel these are thereasons businesses do not follow
all the rules for proper handling anddisposal of dangerous waste?
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
4
6
5
8
7
7
12
29
30
31
39
42
44
39
34
36
41
35
34
26
26
17
14
13
9
9
9
8
16
14
10
9
8
14
15
Always a reason Often a reason Sometimes a reason Rarely a reason Never a reason
Cost
Inconvenient/ difficult to do
Don’t know what to do
Lack of training
Lack of equipment
Lack of alternatives
Lack of time
What information on dangerous waste management do you want or need for
your business operations?
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
28
45
63
72
75
74
78
83
85
72
55
37
28
25
26
22
17
15
Yes No
Changes to laws/rules
For your specific type of business
Required reports/ fees
Safer chemicals
Specific wastes/ techniques
Ecology’s new initiatives
Innovative ideas/”latest thing”from other businesses
Step-by-step tutorials
Case studies
How would you like to get information about dangerous waste management?
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
10
12
21
27
38
47
54
64
69
76
77
90
88
79
73
62
53
46
36
31
24
23
Yes No
Internet
Newsletters
Handouts
Self-guided tutorials
Wall posters
Videos
Trade shows
On-site visits
Social media
Telephone
Do you read Shoptalk?
How closely?40 Yes, 12%
Read it thoroughly Glance at it Save it for reading later
Toss it without reading
10
24
6
1
Usefulness of Shoptalk topics?
0
3
4
4
2
7
9
9
9
12
13
15
21
19
19
19
20
15
14
13
13
8
5
7
6
7
6
4
2
3
4
2
5
3
3
3
2
3
2
2
Completely Useful Very Useful Moderately Useful Slightly Useful Not At All Useful
How to comply with laws/rules
Safer chemicals
Rule changes
Required reports/fees
Tools, services, resources
New initiatives
New publications
Case studies
How often do you get waste management information from
the Internet?
Never or N
o Inte
rnet c
onnection
Rarely
Occasio
nally
Every d
ay
Slow
or p
oor Inte
rnet c
onnection
57
118160
6 1
Does having so much of Ecology's information on the Internet make it harder to find the dangerous waste
information you need?
Yes No
91
253
How reliable do you consider the following sources of information on
dangerous waste management?
Other businesses
Trade assocs./other groups
Local government
Federal government
State government
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
1
3
16
22
26
11
32
48
43
47
43
46
26
24
21
31
12
7
6
4
14
7
3
5
2
Completely reliable Very reliable Moderately reliable Slightly reliable Not at all reliable
What languages other than English are spoken at your workplace?
Spanish Korean Vietnamese Russian Other No other languages
63
7 4 617
163
Respondents’ education
Small Quantity Generator
Medium Quantity Generator
Large Quantity Generator
Total
High school or GED
11.8% 13.3% 5.1% 11.1% -- 119
Technical or vocational
12.3% 6.7% 2.2% 10.4% -- 111
Some college 31.9% 25.8% 19.9% 29.7% -- 318 Bachelor’s degree
30.5% 42.5% 47.8% 34.0% -- 365
Graduate degree
13.6% 11.7% 25.0% 14.8% -- 159
Total number 100.0% -- 1072
We are usingthe results to:
• Lead with the information most important to the audience. For SQGs – rule changes, safer chemicals, and information specific to their business types.
• Emphasize what they value – good DW management protects a business’ reputation and workers.
Results cont.
• Consider the audience: Use Web pages, e-mail, and Shoptalk when
delivering DW management information to generators.
Use social media when delivering general topic information to audiences other than generators, such as news outlets.
Lessons Learned about SurveysUse experts to run the survey and analyze
results.
However much time you think it will take to prepare the questions – double it.
Use good quality contact list(s).
Focus on what you really need.
Consult with the people to whom you will report results. How do they want responses split out?
Ask the respondents what they want or need that they are not getting.
Where to find it on the Web
2013 Hazardous Waste & Toxics Reduction Program Survey(Data Report 13-46) www.ecy.wa.gov/programs/hwtr/HWTR13DataReport_6_27_2013.pdf
Mariann Cook Andrews, Outreach SpecialistHazardous Waste & Toxics Reduction Program
Washington Dept. of [email protected]
www.ecy.wa.gov