Upload File

if they can’t find it, they can’t buy it – lift conversion with better search

  • Home
  • Documents
  • If They Can’t Find It, They Can’t Buy It – Lift Conversion With Better Search
23
If They Can’t Find It, They Can’t Buy It – Lift Conversion With Better Search How Web Search Influences Website Expectations Presented by: Ed Hoffman, VP of Global Sales and Business Development And Richard Sexton, Owner of Carolina Rustica

Upload: acton-camacho

Post on 30-Dec-2015

34 views

Category:

Documents


0 download

Report

Tags:

DESCRIPTION

If They Can’t Find It, They Can’t Buy It – Lift Conversion With Better Search How Web Search Influences Website Expectations. Presented by: Ed Hoffman, VP of Global Sales and Business Development And Richard Sexton, Owner of Carolina Rustica. Site Search Influenced by Web Search. - PowerPoint PPT Presentation

TRANSCRIPT

Page 1: If They Can’t Find It, They Can’t Buy It – Lift Conversion With Better Search

If They Can’t Find It, They Can’t Buy It – Lift Conversion With Better Search

How Web Search Influences Website Expectations

Presented by: Ed Hoffman, VP of Global Sales and Business DevelopmentAnd Richard Sexton, Owner of Carolina Rustica

Page 2: If They Can’t Find It, They Can’t Buy It – Lift Conversion With Better Search

Site Search Influenced by Web Search

Page 3: If They Can’t Find It, They Can’t Buy It – Lift Conversion With Better Search

3

Evolution of Search

Continued Innovation

Voice Search

Mobile Search

Instant Previews

Google Instant

Optimized Refinements

Realtime Search

Auto Complete

Universal Search

Links to news and articles

Images in Search

Page 4: If They Can’t Find It, They Can’t Buy It – Lift Conversion With Better Search

Evolution of Site Search

Page 5: If They Can’t Find It, They Can’t Buy It – Lift Conversion With Better Search

Many Consumers Search FIRST

• Consumers use Google or Yahoo or some web search every day – they are used to searching

• They want what they came for, not to be ‘distracted’

• If they can’t find it, they can’t buy it.

• Do you search first?

Page 6: If They Can’t Find It, They Can’t Buy It – Lift Conversion With Better Search

The Importance Of Site Search

• The most important page on your site is the site search page

• Users often rely on search as their main hunting strategy

• 43% of visitors use the search box• 30% of all activity on websites is search• Visitors who use Site Search convert better than non-

searchers. Why? • Search is a fundamental component of the Web user

experience and is getting more important every year

Page 7: If They Can’t Find It, They Can’t Buy It – Lift Conversion With Better Search

Understanding Visitors’ Language

• Fast, precise and successful searches increase your customers trust

• A picture is worth a thousand words, and there are probably 1000 different ways to describe any picture.

• Retailers see a huge variety of query terms & phrases.

Page 8: If They Can’t Find It, They Can’t Buy It – Lift Conversion With Better Search

Effective Site Search

• Relevance is crucial

• An effective search will help visitors

choose to buy

• 73% of people leave a site within

minutes if search is poor

• Watching search behavior helps

merchants understand visitors

• Without effective site search, in short,

merchants lose business

Page 9: If They Can’t Find It, They Can’t Buy It – Lift Conversion With Better Search

9

Placement Of The Search Box

Page 10: If They Can’t Find It, They Can’t Buy It – Lift Conversion With Better Search

Auto Complete

Page 11: If They Can’t Find It, They Can’t Buy It – Lift Conversion With Better Search

Rich Auto Complete

• Can get straight to

products from the search

box

• 33% of searchers use it

• Conversion rate 2x

• AOV 17% higher

Page 12: If They Can’t Find It, They Can’t Buy It – Lift Conversion With Better Search

Search Results Page & Relevance

Page 13: If They Can’t Find It, They Can’t Buy It – Lift Conversion With Better Search

Related Searches

Page 14: If They Can’t Find It, They Can’t Buy It – Lift Conversion With Better Search

Search Refinements & Ratings

Page 15: If They Can’t Find It, They Can’t Buy It – Lift Conversion With Better Search

Merchandising Banners

Page 16: If They Can’t Find It, They Can’t Buy It – Lift Conversion With Better Search

No Results

Page 17: If They Can’t Find It, They Can’t Buy It – Lift Conversion With Better Search

Navigation

Page 18: If They Can’t Find It, They Can’t Buy It – Lift Conversion With Better Search

Video Content

Page 19: If They Can’t Find It, They Can’t Buy It – Lift Conversion With Better Search

Social Media in Search

Page 20: If They Can’t Find It, They Can’t Buy It – Lift Conversion With Better Search

21

Facebook Integration

• Trivial inclusion of like button and number of likes.• Query at index time to allow sort by likes.

Page 21: If They Can’t Find It, They Can’t Buy It – Lift Conversion With Better Search

Using KPI’s to Measure Onsite Success

• Measures that help you understand how you are doing against your objectives.

Page 22: If They Can’t Find It, They Can’t Buy It – Lift Conversion With Better Search

Coming up

• Social Media Search Results

• Cross-linking site search

• Floating Search Bar

• Click to Call for search results

23

Page 23: If They Can’t Find It, They Can’t Buy It – Lift Conversion With Better Search

Special offer for Webinar attendees: A free critique of your current site search. Please visit: www.sli-systems.com/site-critique

Thank you!

WatchSLIvideo.com

GetSLIeBooks.com

SLI-Systems.com

24


Kids can’t catch up if they don’t show up

BURGER BETTER CAN’T GET IT theIT CAN’T GET any BETTER BURGER · BETTER BURGER CAN’T GET the any IT BETTER BURGER CAN’T GET. Created Date: 7/11/2014 11:16:30 AM

Why do people drive when they can’t see clearly

Conformal Coating Removal Study - unitronicjaya.com coating removal machines have an inherent problem. They generate static electricity. They can’t help it; it’s the nature of

“Writing taught once or twice a week is just frequently enough to remind children that they can’t write, and teachers that they can’t teach. They are both

Can’t save myself as it is

MEASUREMENT. Measurement “If you can’t measure it, you can’t manage it.” Bob Donath, Consultant

Reading Strategy: Visualize “If I can’t picture it, I can’t understand it.” ---Albert Einstein

Atoms! Ya can’t trust them, they make up everything!

“You Just Can’t Live Without It”

People can’t join your club if they don’t know it exists ......District 101 – VPM Handout – Rev. 3 Page 1 of 4 July 2017 People can’t join your club if they don’t know

“The only gracious way to accept an insult is to ignore it. If you can’t ignore it, top it. If you can’t top it, laugh at it. If you can’t laugh at it,

If you can’t measure it, you can’t improve it€¦ · онлайн видеона ЦА с заданной частотой . Каковы минимальные условия

Plant Unit Notes. Plants vs. Animals Plants are very different from animals. They can’t move, they don’t have hearts or brains, can’t seek shelter

NOW IN PAPERBACK SEPTEMBER ’13...from your pen. If readers can’t make it to Florida this winter, they should read Insane City. It will make them happy they stayed home!” —Susan

I have always told my team, “If they can’t score, they …...I have always told my team, “If they can’t score, they can’t win.” Defense is a key lesson. Celebrate, not

Once you see it, you can’t unsee it

001 › cms › lib › TX01001414 › Centricity...no one opens the door within ten seconds, the first soldier kicks it in. I can’t see them once they I can’t see them once they

Unit 10 They are disabled ( 残疾人 )people. What can’t they/he/she do? They/he/she can’t … But what can they do? They can…

You can’t … See it. Feel it. Experience it. A d v o c a c y BUT, you can’t do without it …

Measurement “If you can’t measure it, you can’t manage it.” Bob Donath, Consultant

‘Careful - they can’t hear you’farmerhealth.org.au/sites/default/files/Mason.pdf · ‘Careful - they can’t hear you’ Heidi Mason (presenting) Susan Brumby, Cater Mercer-Grant,

Section B ( 1a –3a) They are disabled ( 残疾人 )people. What can’t they/he/she do? They/he/she can’t … But what can they do? They can…

If They Can’t Find It, They Can’t Buy Itprograms.lucidworks.com/rs/579-JML-927/images/Lucidworks...2 If They an’t ind t, They an’t uy t Copyrigh 2017 ucidworks If they can’t

Making way for MARIJUANA · concerning medical marijuana so they can decide if they want to recommend it to their patients. And that is all they can do — it can’t be prescribed

Maximizing)Your)Potenal - mipaa.co.uk file@jangles 5 You can’t tell anyone anything new any more. They already Googled it

I can’t stand it anymore!

“THEY CAN’T TEACH WHAT THEY DON’T KNOW.”

APRIL 2017 Is It Time to Replace Windows?€¦ · often find that when they tackle that spring cleaning chore of window washing, they run into problems. Mainly, they can’t open

WARREN BARKER VOCAL SHOWCASE THEY CAN’T TAKE THAT AWAY FROM MElisteninglab.stantons.com/.../1/3/they-cant-take-that-away-from-me.pdf · THEY CAN’T TAKE THAT AWAY FROM ME Vocal

“If you can’t measure it, you can’t improve it.”...“If you can’t measure it, you can’t improve it.” ... In stretch wrapping, it is assumed that your stretch levels

If you can’t measure it, you can’t manage it. - efi.com · Auto-Count ® 4D Shop Floor Production Intelligence If you can’t measure it, you can’t manage it

CENTRAL MASSACHUSETTS HEALTHCARE PROFILES Maintaining shed … · to keep it off, and that’s where Reliant shines. They can’t do the work for you, but they do it with you, every

Prof. Mohamed Batouche [email protected]. “If you can’t measure it, you can’t manage it” Tom DeMarco, 1982 2

If It Can’t Be Grown- It Must Be Mined. They help to make or are part of almost everything we wear or use