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Depending on budget, timeline and specific channels of interest to you, OBR can help construct a digital media plan that will effectively

leverage our communication channels to reach your target audience.

Interactive Case Studies

Clinical Round Tables

Sponsored Clinical Supplements

Conference Coverage

Sponsorship

Webinars “Peer-Spectives” Podcasts

OBR DAILY

OBR daily averages 150,000+ views per month.

Circulated to 28,000+ hem/oncs, oncology practices managers,

health care providers and oncology industry professionals.

Oncology focused e-news service, delivered every business day.

OBR DAILY MORNING BRIEF

Morning edition of OBR daily, delivered every business day and includes the day’s top oncology

stories.

Morning Brief averages 40,000 views per week.

Circulated to 28,000+ hem/oncs, oncology practices managers,

health care providers and oncology industry professionals.

ACCC ONCOLOGY NEWS

Custom, daily newsletter to members of the Association of Community Cancer Centers

(ACCC).

ACCC Oncology News averages 20,000+ views per month

Circulated to 9,000+ members, including hem/oncs, nurses, and

pharmacists

OBR GREEN

Oncology focused digital trade journal. Circulated to 28,000+ opt-in subscribers 10x per year.

OBR green averages over 10,000 views per issue.

Sponsorship includes exclusive visibility in the blast and banner positions on OBRoncology.com.

EBLASTS AND OTHER TACTICS

Custom email blasts to our audience to our exclusive opt-in

subscriber list

Podcasts, e-books, webinars, and other communication vehicles to help you achieve your messaging

goals.

OBRONCOLOGY.COM

Website featuring OBR content and resources, including OBR

Finance, OBR Radar, and events.

Averages over 30,000+ visits and 75,000+ page views per month

TACTIC

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Channel Insertion & Ad Specs 1x Rate

OBR daily • Insertions TBD• Leaderboard 728x90, premium position• 20-25% SOV depending on the month

$7,500/month

OBR daily morning brief

• Insertions TBD• Leaderboard 728x90, exclusive sponsorship• 100% SOV

$3,000/week

OBR daily eBlast • Insertions TBD• Text and HTML copy provided by client

(with OBR support)• 100% SOV

$7,000/blast

OBRoncology.com • Insertions TBD• Leaderboard 728x90 and medium rectangle

300x250, ROS the month• 20-25% SOV depending on the month

$4,500/month

Channel Insertion & Ad Specs 1x Rate

ACCC Oncology News

• Insertions TBD• Leaderboard 728x90 and medium rectangle

300x250, ROS the month (premium position, rotated weekly)

• 20-25% SOV depending on the month

$7,500/month

ACCC Oncology News eBlast

• Insertions TBD• Text and HTML copy provided by client

(with OBR support)• 100% SOV

$7,000/blast

OBR green • Insertions TBD• Exclusive sponsorship (includes 728x90

leaderboard on OBR green e-blast)• 100% SOV on OBR green e-blast

$5,000/issue

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Tactic Description

Sponsored Clinical Supplements

Develop an article discussing topical issues relevant to the oncology field. Client would provide direction and key message points to be integrated into the piece.

Tactical Overview1. Client would provide OBR with approved message points2. OBR researches, writes, and produces supplement (with audio/video options)3. OBR provides final supplement to client 4. OBR to publish in OBR green and promote through OBR media channels5. 1 month of promotion, 728x90 and 300x250 banner ads in OBR media channels

“Peer-Spectives” Podcasts

OBR to shoot and/or record a 7-10 minute video or podcast with our editor-in-chief and one KOL discussing the latest clinical developments in a specific tumor type.

Tactical Overview1. OBR will record, edit and publish the podcast to OBR’s website and promote via OBR media channels2. 1 month of promotion, 728x90 and 300x250 banner ads in OBR media channels

Tactic Description

Clinical Roundtables

OBR can identify cancer professionals to provide assessment and review on news and publications relevant to the oncology industry. OBR will assemble and organize information into a digital monograph with downloadable slides and will also be published in OBR green and distributed via OBR media channels.

Tactical Overview1. OBR recruits and contracts with physicians 2. Physicians will participate in a 30-45 minute discussion that will be recorded via conference call 3. OBR assembles and produces clinical roundtable and publishes in OBR green and promotes through OBR media channels4. 2 months of promotion, 728x90 and 300x250 banner ads in OBR media channels

ConferenceCoverage Sponsorship

Client to be the exclusive sponsor of our coverage of a specific oncology meeting in 2019/2020 which would include media placements on a landing page onOBRoncology.com and promotion through OBR media channels during the meeting.

Tactical Overview1. Minimum 3 KOLs interviewed(videos published in OBR video center)2. OBR to work with client to determine clinical questions and topics to cover during interviews 3. 2 months of promotion, 728x90 and 300x250 banner ads in OBR media channels

Tactic Description

Webinars Develop, implement and host a webinar on behalf of the client.

Tactical Overview1. Coordinate webinar logistics2. Identify, recruit and liaise with chosen guest speakers/faculty3. Design content, guide slide development, manage slide production process4. Implement and moderate live event5. Endure the webinar audio including synching slides to audio, hosting on OBR site, and promoting archive

Interactive Case Studies

OBR to develop an interactive case studies to educate physicians on various clinical scenarios related to your product, tumor type or marketplace

Tactical Overview1. OBR will design and build the interactive case study (including set up, development, programming and QA) and host on OBRoncology.com or any site of your choosing2. OBR assembles and produces the case study and publishes in OBR green and promotes through OBR media channels3. 1 month of promotion, 728x90 and 300x250 banner ads in OBR media channels

Tactic Description

Sponsored Clinical Highlights eblasts

Sponsorship of a “Clinical Highlights” eblast which incudes editorials, videos and podcasts highlighting developments in a specific tumor type or a coverage of a specific oncology conference

Tactical Overview1. OBR designs and sends Clinical Highlights eblast to our OBR and ACCC

subscriber base2. Reach: 25k oncology HCPs3. Ad unit: 729x904. Option to integrate with other custom tactics

Case-Based programs

OBR to develop and host an independent educational case-based dinner program, moderated by a KOL, to provide editorials direction to OBR

Tactical Overview1. OBR and client to determine participating physician/moderator 2. OBR works with client to determine the community/academic physicians to

invite(target of 6-8 attendees)3. OBR hosts the event at a pre-determined location4. OBR manages cases and content, and provides attendee report back to client

NOTES

• Contact us to learn more about special project pricing

• Analytics (readership, views, and clicks) for all channels and tactics will be

provided.

• Rates will be discounted based on volume (i.e. insertions, number of months and selection of channels).

Contact

Bo Sharpe

(415) 332-3346

bo@obroncology.com

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