I D O W U A D E B A Y O A B I D E M I

4, Oyeniji Street, Odukoya Estate, Egbeda - Lagos.Telephone No: 08022211118, 09085021667E-mail: imagesandexpression@yahoo.com

OBJECTIVES

Expanding professional career and seeking a position that offers responsibilities and opportunities to work in policy formulation, implementation and quality control environment, requiring both business acumen and personal initiatives.

To improve on the provision of solution to individual, corporate organization and stakeholders in Advertising Industry.

To consciously align with the organization’s goals & objectives of Advertising, Events and Activations.

INTEREST, SKILLS AND VIRTUES

Proficiency in the use of CorelDraw utilities. Hands on experience in Ms Office. i.e Ms Word, Ms

Excel, Ms Powerpoint. Ability to work under pressure. Good interpersonal and communication skills,

teamwork spirit, flexibility, keen to learn & adapt to new working practices.

High commitment, discipline, integrity and humility with a drive to succeed.

EXPERIENCE

2013 to 2016. BRANDS OPTIMAL LIMITED (Events/Brand Activations) Operations Manager

Leading the Operations team to deliver top-notch Brand activations and events in line with the Agency’s Philosophy of optimization.

Recruiting and managing vendors and partners for all activations and events.

Coordinating all activation and events collaterals for flawless operations.

Responsible for writing of plan and successful execution and reporting for Peak 850 gm Pan Nigeria Consumer and Trade Launch for Friesland Campina - 2014

Responsible for Execution of Cadbury, Bournvita, Tang and TomTom Honey Lemon Market and Sales activations in Lagos. - 2013

Responsible for Planning, Executing and Reporting of Airtel Talkmore and 1sim New subscribers drive across Lagos and Ogun.- 2013 and 2014

Successful planning and execution of In-store activations for Charvet group. Grand Macnish and Lauder’s Sampling and sales scheme - 2014

Successful deployment of Posms across Lagos Major markets to drive visibility for Deli Foods. – 2014

Successful Deployment of Posms for Reckitt Benckiser Dettol in Pharmacies across Lagos and Ibadan - 2014

Worked with the COO to Plan and successfully execute high profiled Sales and Marketing conferences for SABMiller Nigeria in 2013, 2014 and 2015.

Worked with the COO to Plan and successfully execute high profiled Music Concert for Hero Lager Beer in Onitsha for SABMiller Nigeria in 2013, 2014 and 2015

Worked with the COO to Plan and successfully execute high profiled Music Concert for Trophy Lager Beer in Abeokuta for SABMiller Nigeria in 2014

Worked with the COO to Plan and successfully execute high profiled Music Concert for Grand Lager Beer in Port Harcourt for SABMiller Nigeria in 2014

Responsible for planning and successful execution of Huawei P8 Nigeria Launch – 2015

Responsible for planning and execution of Huawei P8 Mall Activation in Lagos, Abuja and PH. - 2015

Responsible for planning and successful execution and reporting of Miller Genuine Draft Staff and Trade Launch for SABMiller Nigeria Pan-Nigeria. - 2015

Solely responsible for Planning and execution of Miller 7 city Tour for Miller Night Cruiser across Lagos, Ibadan, Benin, Abuja, PH, Enugu and Owerri.- 2016

Responsible for the execution of Hero Lager partnership with LASAA during the One Lagos Festival, V.I and Epe. – 2015

Planning, execution and reporting of Etisalat New Subscribers drive in South-west, South-east and South-south respectively. 2015, 2016.

2010 to 2013 NOISEMAKERS LIMITED (Brand activations/Out of Home Media) Business/Project Manager

Planning and coordinating all activation programmes for clients’ brands

Designing promotional programmes for brands Sourcing and keeping database for all activation

supports. i.e. Brand ambassadors, Branded materials, Trucks and buses, etc

Responsible for designing a very effective Routemaps for activations.

Successful planning and execution of activation programme for Indomie Box Noodles.(Sampling scheme)

Successful planning and execution activation programme humalaya brand. (Sales promo)

Successful execution of In-bar activation for Maltina brand. (Consumers loyalty reward scheme)

2009 to 2011 COLOSSAL MEDIA LIMITED (.Media .Production .Events and Activations)Head, Client Services/Media Relations

Supervision of all marketing and client services personnel

Creation of a strong and vibrant marketing team Managing existing Accounts and increasing Client

base of the Company Ensuring Marketing team constantly meet targets Creating new contacts that help and promote the

company Creating new concepts and solutions that enhance

growth of the company Sourcing for new product and event sponsorship on

Colossal Media platform. (Colossal TV) Maintaining a good and very active relationship

with Colossal Media partners. (DBN Lagos, TVC Lagos, NTA Aba, NTA Benin, NTA Portharcourt, NTA Ibadan, Inspiration FM Lagos, Cool FM Lagos.

Maintaining a good and warm relationship with Media independent and Advertising agencies.

Involved in the strategic planning and execution of events and activation programmes for client organizations.

Creating new leads that have transcended into new Accounts. i.e. Halogen Security, Sovereign Trust Insurance Plc, Procter and Gamble (Brand Activation for Ariel).

2005 to 2009 TIDINGS COMMUNICATIONSGraphic Designs/Print Production

Translating the clients brief into a visual concept Making presentations on behalf of the company Design and production of high quality prints to suit

client’s recommendation Establishing relationship with media organizations

(Print and Broadcast media) for advert placements.

2000–2002 PERFECT TOUCH LTDPromotional Advertising OutfitClient Service Executive

Setting up appointments with prospective clients for presentations/exhibitions

Making presentations for corporate promotions Sourcing for unique corporate gifts for branding Ensuring high quality branding of corporate items to

suit client’s expectation

EDUCATION & QUALIFICATIONS

2009 Lagos State University Post Graduate Diploma in Communication Studies

– Advertising & Public Relations

2005 Lagos State Polytechnic H.N.D Art and Designs (GRAPHICS)

2000 Lagos State Polytechnic N.D Art and Designs

PROFESSIONAL MEMBERSHIP/PROSPECTSAssociate Member (Arpa 4492) Advertising Practitioner Council of Nigeria

(A.P.C.O.N)

Membership in view Nigerian Institute of Public Relations (N.I.P.R)

PROSPECTS:Masters in Communication Studies – Advertising & Public Relations Lagos State University

PUBLICATION

The impact of Corporate Social Responsibility on organization’s Brand image – A study of Zenith Bank Plc

(Unpublished 2009)*

BIO-DATA Date of Birth January 30, 1975

Place of Birth Akure Sex Male State of Origin Ogun Marital Status Married

HOBBIESReading, writing, making friends, developing analytical &

creative mind.

REFEREES Mr. Segun Bankole

AGM Corpoate Communications Sovereign Trust Insurance PLC Ademola Adetokunbo, Victoria Island, Lagos 08033076114

Mr. Francis Edosomwan COO, Brands Optimal Ltd, 9, Olayeni Abiola street, Off Salvation rd, Opebi, Ikeja, Lagos 07011111121